Part I Kimball Hospital and Tanner Medical Center Merger Report.docxssuser562afc1
Part I: Kimball Hospital and Tanner Medical Center Merger Report
Read the case study “Hospital Consolidation,” pages 1–5, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are Dallin Call, chief executive officer (CEO) and chief marketing manager of Kimball Hospital. You have considered all of the factors, and it is time to make a recommendation regarding a merger of Kimball Hospital with its chief rival, Tanner Medical Center.
Create a 7-page report to present to the Kimball community-based board that addresses the following:
1. Explain the potential long-term impacts of a merger on the following stakeholders. Analyze issues, such as access, cost, and quality, and what concerns each of the following stakeholder groups might have regarding consolidation.
o Patients
o The public
o Physicians
o Payers
2. Analyze the potential impacts of a merger on Kimball Hospital and Great Western Hospital Corporation (GWHC). Explain the impact of this merger in a way that the Kimball community-based board can understand.
3. Recommend strategies to balance organizational and community interests as you make the important decision of whether or not to merge with Tanner Medical Center.
4. Justify whether you would or would not recommend the merger. Use information about industry issues and trends to inform your explanation. In addition, explain how the Kimball Hospital mission, vision, and strategic plan would influence your recommendation.
Part II: Community Medical Center Presentation
Read the case study “Market Management,” pages 55–63, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are Lindsey Chadwick, director of strategic planning and marketing at Community Medical Centers (CMC), a large healthcare organization in central California. You have been tasked with updating the CMC marketing plan in response to important changes in the local and regional markets. Your assistant, Rachel, has taken the first step in performing an environmental assessment.
Based on Rachel’s environmental assessment, create a 15-slide presentation with extensive notes for CMC’s board of directors that includes the following:
1. Present an analysis of CMC’s strengths, weaknesses, opportunities, and threats (a SWOT analysis).
2. Present findings from the situational analysis that include an overview of the most critical issues facing CMC in regard to its physicians, payers, patients, and public customers.
3. Present a market strategy. Identify the target market for increasing services at CMC and how you propose to reach this market.
4. Present a detailed plan for promoting CMC’s services to existing and new patients using four different marketing techniques.
Part III: Palomar Heart Hospital Report
Read the case study “Palomar Heart Hospital,” pages 123–127, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are t.
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
Bowen Family Theory and Therapy
1.Consider Bowen’s notion that people seek out partners with identical levels of differentiation of self. Do you think this is true? Why might people marry partners at similar levels of differentiation? According to Bowen, Why would a mismatch fail?
Bowen Family Theory and Therapy
2.You should have completed or may be in the process of completing your Genogram, however, please discuss either Multigenerational Transmission Process, Emotional Cutoff, Sibling Position or Societal Emotional Process as it pertains to you and your family. Provide examples.
Assignment Objectives for Unit 5:
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
· Describe the new product or service.
· Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
· Marketing objectives include goals for sales, profits, market share (as examples)
· Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
· State the features of your product/service. Show how it's innov.
IHP 510 Module Two Short Paper Guidelines and Rubric Align.docxsheronlewthwaite
IHP 510 Module Two Short Paper Guidelines and Rubric
Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts
Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you
will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do
with your organization in the final project.
Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module
resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
University hospital
Hospital/healthcare system
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
In a 1- to 2-page paper, address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or
unexpected things you found.
Commonality: What do the organization's’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as
you prepare for Final Project Milestone One.
Rubric
Guidelines for Submission: The short paper should follow these formatting guidelines: 1 to 2 pages in length, double spaced, 12-point Times New Roman font,
one-inch margins, and citations in APA style.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Challenges Meets “Proficient” criteria and
demonstrates sophisticated
understanding of a healthcare
organization’s mission, vision,
and values
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, including any
surprising or unexpected
findings
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, but does not
sufficiently discuss any
surprising or unexpected
findings, or response has gaps
in detail
Does not discuss challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations
30
Commonality
Meets “Proficient” criteria and
demonstrates keen insight into
the comparison of
mission/vision/value
statements
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common
and how they differ
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common ...
Running Head THE VITALITY OF THE OMNI-CHANNEL INNOVATION .docxtodd521
Running Head: THE VITALITY OF THE OMNI-CHANNEL INNOVATION 1
THE VITALITY OF THE OMNI-CHANNEL INNOVATION 4
The City University of New York
Joseph Odoh
The Vitality of the Omni-channel Innovation
02/25/2020
The Vitality of the Omni-channel Innovation
Problem
This organization, Whole Foods Enterprises, has had an unfavorable sales volume in the last two years. A business environment assessment conducted early this year indicated that our market has been invaded by new rivals who have curved an edge into our market. An analysis of the big data has indicated that we are not able to reach our entire customer base resulting in our loss of the once established markets in Canton and the larger Texas. This problem can be traced to our fallout with clients who have adopted new social sites for communication, those that we ignored their feedback and the decision last year to reduce our distance of delivery.
The sales and marketing department has embarked on seeking to know the cause of our poor performance through an intense marketing research. Although the problem has been identified, no solution has worked to offer results so far. Some of the suggested interventions have only ended up increasing the production and delivery cost which has in turn wreaked havoc on the intricately balanced pricing of our products. There is therefore need to implement a solution that is informed by research, one that has been tested by other businesses in the industry but from other regions, one that is cost effective and that can operate with the current organizational set up and the skill capacity we have.
Innovation
Last year Fisher and two others suggested a new development in the field of marketing aimed at reaching to all customers for middle level businesses. This marketing innovation is now popularly known as the Omni channel retailing. The concept refers to enterprises meeting all their clients in their areas and channel of preferences. The scholars suggested that the traditional marketing techniques were not effective in the contemporary society where clients have different touch points (Fisher et al., 2019). The dynamics of customer behavior, according to the researchers, necessitates an approach that will meet the people at their preferred places, especially where they seek information, where they buy other related products and even channeling marketing towards people who influence the buyers’ actions (Fisher et al., 2019). Their research adopted a design of reviews and surveys and came up with these recommendations.
Solution
Omni channel retailing has various principles that will provide the just needed interventions to the problem in our marketing department. First, it entails multichannel marketing. Our customers order fast foods through social sites which are delivered by our sales people in the various operational bases in different towns. The department will identify all the social sites preferred by our clien.
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
Brainstorming: How to make the case for health’s “Slice of the Pie”HFG Project
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. The objective of this presentation was for participants to reflect on the challenges identified during the workshop, and brainstorm ideas for bridging these gaps.
The document outlines a 10 step marketing plan for a proposed health consultancy company called Health Solutions Consultancy. Steps 1-5 define the primary target market as NGOs, small hospitals, clinics, and LGUs, and establish that while the market for consultancy services is large, existing competitors do not fully address the needs of these organizations. Steps 6-10 describe the marketing mix, including offering consultancy services, pricing based on revenues generated, promoting through word-of-mouth, personal selling and direct marketing initially within Metro Manila, and implementing a niche strategy.
Part I Kimball Hospital and Tanner Medical Center Merger Report.docxssuser562afc1
Part I: Kimball Hospital and Tanner Medical Center Merger Report
Read the case study “Hospital Consolidation,” pages 1–5, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are Dallin Call, chief executive officer (CEO) and chief marketing manager of Kimball Hospital. You have considered all of the factors, and it is time to make a recommendation regarding a merger of Kimball Hospital with its chief rival, Tanner Medical Center.
Create a 7-page report to present to the Kimball community-based board that addresses the following:
1. Explain the potential long-term impacts of a merger on the following stakeholders. Analyze issues, such as access, cost, and quality, and what concerns each of the following stakeholder groups might have regarding consolidation.
o Patients
o The public
o Physicians
o Payers
2. Analyze the potential impacts of a merger on Kimball Hospital and Great Western Hospital Corporation (GWHC). Explain the impact of this merger in a way that the Kimball community-based board can understand.
3. Recommend strategies to balance organizational and community interests as you make the important decision of whether or not to merge with Tanner Medical Center.
4. Justify whether you would or would not recommend the merger. Use information about industry issues and trends to inform your explanation. In addition, explain how the Kimball Hospital mission, vision, and strategic plan would influence your recommendation.
Part II: Community Medical Center Presentation
Read the case study “Market Management,” pages 55–63, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are Lindsey Chadwick, director of strategic planning and marketing at Community Medical Centers (CMC), a large healthcare organization in central California. You have been tasked with updating the CMC marketing plan in response to important changes in the local and regional markets. Your assistant, Rachel, has taken the first step in performing an environmental assessment.
Based on Rachel’s environmental assessment, create a 15-slide presentation with extensive notes for CMC’s board of directors that includes the following:
1. Present an analysis of CMC’s strengths, weaknesses, opportunities, and threats (a SWOT analysis).
2. Present findings from the situational analysis that include an overview of the most critical issues facing CMC in regard to its physicians, payers, patients, and public customers.
3. Present a market strategy. Identify the target market for increasing services at CMC and how you propose to reach this market.
4. Present a detailed plan for promoting CMC’s services to existing and new patients using four different marketing techniques.
Part III: Palomar Heart Hospital Report
Read the case study “Palomar Heart Hospital,” pages 123–127, from
Healthcare Marketing: A Case Study Approach
(Cellucci, Wiggens, & Farnsworth, 2014).
You are t.
Bowen Family Theory and Therapy1.Consider Bowen’s notion that pe.docxjackiewalcutt
Bowen Family Theory and Therapy
1.Consider Bowen’s notion that people seek out partners with identical levels of differentiation of self. Do you think this is true? Why might people marry partners at similar levels of differentiation? According to Bowen, Why would a mismatch fail?
Bowen Family Theory and Therapy
2.You should have completed or may be in the process of completing your Genogram, however, please discuss either Multigenerational Transmission Process, Emotional Cutoff, Sibling Position or Societal Emotional Process as it pertains to you and your family. Provide examples.
Assignment Objectives for Unit 5:
STRATEGIC MARKETING PLAN
INTRODUCTION
This assignment entails development of a comprehensive strategic marketing plan for a new product or service that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.
PRODUCT/SERVICE
This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already "in-place" campaigns. You must develop the business concept in its entirety.
· Describe the new product or service.
· Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.
OBJECTIVES/MISSION STATEMENT
Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).
· Marketing objectives include goals for sales, profits, market share (as examples)
· Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable
TARGET MARKET
Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.
COMPETITION
Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.
PRODUCT/SERVICE FEATURES
Provide a brief overview of the product or service.
· State the features of your product/service. Show how it's innov.
IHP 510 Module Two Short Paper Guidelines and Rubric Align.docxsheronlewthwaite
IHP 510 Module Two Short Paper Guidelines and Rubric
Aligning a Healthcare Organization’s Mission, Vision, and Values to Its Marketing Efforts
Overview: For this task, you will reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks, and you
will consider the importance of healthcare organizations aligning their vision, mission, and values to their marketing goals. This is practice for work you will do
with your organization in the final project.
Prompt: To begin, reflect on the foundations of healthcare marketing as discussed in the opening chapters of the two course textbooks and review the module
resources. Next, access websites to find the mission/vision/value statements for the following types of organizations:
University hospital
Hospital/healthcare system
Not-for-profit community hospital
Ambulatory surgery center
Skilled nursing facility
In a 1- to 2-page paper, address the following critical elements:
Challenges: Discuss any challenges you encountered finding these organizations' mission/vision/values statements. Further, discuss any surprising or
unexpected things you found.
Commonality: What do the organization's’ statements have in common? How do they differ?
Alignment: Why is it important for a healthcare organization to align its mission, vision, and values to its marketing efforts?
Support your responses by referencing the module resources. Also, feel free to refer to your own research to support your work. Be sure to use this practice as
you prepare for Final Project Milestone One.
Rubric
Guidelines for Submission: The short paper should follow these formatting guidelines: 1 to 2 pages in length, double spaced, 12-point Times New Roman font,
one-inch margins, and citations in APA style.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Challenges Meets “Proficient” criteria and
demonstrates sophisticated
understanding of a healthcare
organization’s mission, vision,
and values
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, including any
surprising or unexpected
findings
Discusses challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations, but does not
sufficiently discuss any
surprising or unexpected
findings, or response has gaps
in detail
Does not discuss challenges
encountered locating the
mission/vision/values
statements of the healthcare
organizations
30
Commonality
Meets “Proficient” criteria and
demonstrates keen insight into
the comparison of
mission/vision/value
statements
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common
and how they differ
Discusses what the healthcare
organization’s
mission/vision/values
statements have in common ...
Running Head THE VITALITY OF THE OMNI-CHANNEL INNOVATION .docxtodd521
Running Head: THE VITALITY OF THE OMNI-CHANNEL INNOVATION 1
THE VITALITY OF THE OMNI-CHANNEL INNOVATION 4
The City University of New York
Joseph Odoh
The Vitality of the Omni-channel Innovation
02/25/2020
The Vitality of the Omni-channel Innovation
Problem
This organization, Whole Foods Enterprises, has had an unfavorable sales volume in the last two years. A business environment assessment conducted early this year indicated that our market has been invaded by new rivals who have curved an edge into our market. An analysis of the big data has indicated that we are not able to reach our entire customer base resulting in our loss of the once established markets in Canton and the larger Texas. This problem can be traced to our fallout with clients who have adopted new social sites for communication, those that we ignored their feedback and the decision last year to reduce our distance of delivery.
The sales and marketing department has embarked on seeking to know the cause of our poor performance through an intense marketing research. Although the problem has been identified, no solution has worked to offer results so far. Some of the suggested interventions have only ended up increasing the production and delivery cost which has in turn wreaked havoc on the intricately balanced pricing of our products. There is therefore need to implement a solution that is informed by research, one that has been tested by other businesses in the industry but from other regions, one that is cost effective and that can operate with the current organizational set up and the skill capacity we have.
Innovation
Last year Fisher and two others suggested a new development in the field of marketing aimed at reaching to all customers for middle level businesses. This marketing innovation is now popularly known as the Omni channel retailing. The concept refers to enterprises meeting all their clients in their areas and channel of preferences. The scholars suggested that the traditional marketing techniques were not effective in the contemporary society where clients have different touch points (Fisher et al., 2019). The dynamics of customer behavior, according to the researchers, necessitates an approach that will meet the people at their preferred places, especially where they seek information, where they buy other related products and even channeling marketing towards people who influence the buyers’ actions (Fisher et al., 2019). Their research adopted a design of reviews and surveys and came up with these recommendations.
Solution
Omni channel retailing has various principles that will provide the just needed interventions to the problem in our marketing department. First, it entails multichannel marketing. Our customers order fast foods through social sites which are delivered by our sales people in the various operational bases in different towns. The department will identify all the social sites preferred by our clien.
Healthcare Online Marketing Benchmark for Healthcare ProvidersChris Bouwsema
We have surveyed clinics and hospitals around the world and summarized the results in a comprehensive 10 page report.
The report answers these questions:
- What percentage of healthcare providers are using online marketing?
- How much do they spend on online marketing?
- Which are the most popular channels for paid online advertising?
As a bonus we created a benchmark where you can evaluate your own online marketing efforts.
Brainstorming: How to make the case for health’s “Slice of the Pie”HFG Project
The Health Finance and Governance (HFG) Project organized a multi-country workshop to support policymakers from public health and finance agencies in developing concrete action plans for mobilizing domestic resources for health. The objective of this presentation was for participants to reflect on the challenges identified during the workshop, and brainstorm ideas for bridging these gaps.
The document outlines a 10 step marketing plan for a proposed health consultancy company called Health Solutions Consultancy. Steps 1-5 define the primary target market as NGOs, small hospitals, clinics, and LGUs, and establish that while the market for consultancy services is large, existing competitors do not fully address the needs of these organizations. Steps 6-10 describe the marketing mix, including offering consultancy services, pricing based on revenues generated, promoting through word-of-mouth, personal selling and direct marketing initially within Metro Manila, and implementing a niche strategy.
Functional food and food ingredients marketingARMEN MEHRABYAN
1. The document discusses strategies for developing and marketing specialty foods, which provide health benefits beyond basic nutrition.
2. Key aspects of specialty food marketing include establishing the scientific relationship between ingredients and health benefits, demonstrating efficacy at safe levels, and accurately informing consumers.
3. Developing a marketing plan is also essential, including defining target customers, competitors, pricing, and promotion strategies. Market research should identify trends, demand, and how to position products in niche markets not filled by mass retailers.
1. What did you learn about this structure that was a surprise to .docxcarlstromcurtis
1. What did you learn about this structure that was a surprise to you or resonated with you about building relationships in the workplace? Did the people who built this wall have to work together? Are there any lessons to be learned about building relationships across philosophical divides (differing world views) in the workplace? 1 paragraph supporting these questions
Note: Please avoid comments or references to the southern border between Mexico and the USA. This is a highly controversial subject and your comments may be taken out of context and appear as harassment. Any comments about the southern border or Mexico will be immediately removed and points deducted from your score.
2. Describe the purpose of the Hajj and share two interesting aspects of this event. Explain the relationship between Mohammad and the Dome of the Rock. What happened at the Dome of the Rock? 1 paragraph supporting this
3. Consider the following products: Coca-Cola Classic, Apple Iphone, Nike basketball shoes, and Loreal Shampoo.
Products offered by a business can be actual goods, services, and ideas.
· Pick one of the products above, identify two competitors, and what they offer that competes with your product.
· For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above.
Requirements: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.
4. Consider the following brands: McDonalds, Cadillac, and WalMart.
· When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
· Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.
Requirements-: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.
5. It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
· Match each business with the pricing strategy that you believe the business is using.
· Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
Business
Bentley Motors
Motorola
Kohl’s
Dish Network
Requirements: You need at least 2 full original sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed.
Clinical Question
Comments
Is your topic HC.
This proposal aims to analyze consumer complaint data about financial products and services to help improve the financial marketplace. The author plans to collect complaint data from the CFPB database and use text mining, predictive analytics, and risk analysis techniques to identify products and companies that receive the most complaints and determine how policies could be improved. The analysis may show the complaint ratio for issues found to be invalid, evaluate company responses, and identify those needing most improvement. The results could provide risk percentages for different products and companies to help consumers and encourage better industry practices. While useful information is available, some additional data could strengthen the models.
The document discusses challenges faced by hospital marketers in proving their value. It notes that marketers are often viewed narrowly and that traditional ROI metrics do not fully capture marketing's impacts. It advocates thinking beyond short-term gains to focus on long-term outcomes like innovation, clinical improvements, and talent recruitment. The document recommends that marketers serve as change agents, focus on customer and community impacts over industry norms, and bolster physician relationship efforts.
Leading the Customer Experience in Healthcare and Life ScienceJennifer Simon
High-performing healthcare marketers are leading initiatives to improve the customer experience by:
1) Adopting agile methodologies to quickly adapt to changing customer needs.
2) Owning the customer experience and digital transformations across their organizations.
3) Elevating customer-focused metrics like satisfaction over traditional metrics like acquisitions.
4) Prioritizing social media engagement to meet customers where they are.
Marketing Principles involves several types of strategies, tools and methods which help the company to organize their marketing activities in more effective and efficient way. Sample Report on Marketing Principle.
The document discusses using a health production function to allocate resources between two programs in Detroit, Michigan. Program 1 is "Bariatricity Detroit", which establishes bariatric surgery centers. Program 2 is "Healthy Lifestyles Detroit", which provides education and coaching on healthy behaviors. The health production function shows that allocating funding to the smaller Program 2 would yield larger decreases in diabetes rates among low-income individuals due to diminishing returns. Marginal analysis also supports funding Program 2, as its marginal cost per individual is lower than Program 1's. The executive summary should recommend funding the lower-cost Program 2 to maximize health outcomes efficiently.
The document discusses using a health production function to analyze two existing programs and make recommendations about allocating resources. The programs aim to reduce diabetes among low-income obese individuals in Detroit. Program 1 focuses on bariatric surgery centers while Program 2 emphasizes healthy lifestyle education and coaching. The analysis recommends reallocating funding from Program 1 to Program 2 due to the latter's lower costs and ability to impact more patients through preventative efforts aligned with current health trends prioritizing prevention over treatment. Stakeholder views also influenced preferring Program 2's community-based approach.
10 Customer Acquisition and Relationship ManagementDmitry .docxchristiandean12115
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
Combat the confusion surrounding the changes associated with Heath Care Reform and make sure your marketing plans are suited to thrive in this new environment. Plus, take advantage of our 2015 Essential Marketing Checklist to help you stay ahead of your competitors with your acquisition efforts, while simultaneously maintaining member retention.
10 Customer Acquisition and Relationship ManagementDmitry .docxtrippettjettie
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
BUSI 330Collaborative Marketing Plan Final Draft Instructions.docxrichardnorman90310
BUSI 330
Collaborative Marketing Plan Final Draft Instructions
Include the following in your Group Discussion Board Forum:
1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include the following sections:
· Marketing Programs & Financial Projections.
You should review pp. 54–55 of the text for examples of the key issues that should be discussed within these sections of the MP. You will need a comprehensive marketing program, which includes a discussion of: the Product Strategy, the Pricing Strategy, the Promotion Strategy and the Distribution (channels) Strategy.
The last section on Financial Projections should show a 5-year projection of expected revenues. In addition, you should present some type of idea when BE (break-even) will take place. Companies that introduce new products generally do not make a profit in “year 1” because of the high development and marketing costs required to test and launch the product. Obtaining costs will be difficult, but you should try to estimate costs.
· Executive Summary (ES)
Finally, once the MP is written, you will need to write the Executive Summary. The ES is written last but is placed right after the Table of Contents. You will want the reader to see the ES first. if they like it, they may read on. If it does not excite the reader, the MP will likely be discounted. The ES should contain only the most important findings, conclusions, and recommendations contained within your plan.
· The Table of Contents
The Table of Contents contains a list of the major sections of your marketing plan with the names of the group members that participated in the actual writing of each section. This will allow the instructor to evaluate each member’s contribution to the overall group project.
· Appendices
The only Appendix required is a reference list. Keep in mind that data and key information may need citations, but will surely require a reference list. A plan with no references will be considered marginal since information sources add considerable credibility to the ideas in your plan.
Your Collaborative Marketing Plan Final Draft must be submitted by 11:59 p.m. (ET) on Friday of Module/Week 8.
Running head: 1
4Group 4-Crystal ArzolaEdwin BrannanLevi ClarkJennifer HardyBrodee Whichard
Liberty UniversityDraft 1-Marketing Plan
1. Executive Summary
Our marketing plan is for the pediatric rack system used by g-tube patients to be distributed and sold through the Fortune 500 company, Owens & Minor.
2. Company Description
Owens and Minor was established by cofounders Otho O. Owens and G. Gilmer Minor in 1882 to provide healthcare services for the local Richmond community. What started as a drugstore, in a now historic landmark, quickly grew to buy out competitor drugstore Bodeker Drug Company in 1954. With this acquisition, the company briefly changed names to Owens, Minor & Bodeker, commonly known in that day as OMB. In pre.
This document provides an overview of marketing and key marketing concepts. It discusses positioning as one of the most important marketing decisions, as positioning is about how a product is perceived in a customer's mind rather than the product itself. The document also summarizes the 4 P's of marketing - product, price, place, and promotion - and explains how these variables can be controlled to influence customer response. Additional topics covered include market research, market segmentation and targeting, and analyzing the marketing environment.
This document discusses two perspectives on healthcare costs and quality - value-driven healthcare and measuring care for traditional fee-for-service. It provides an assignment for students to analyze one of these perspectives by identifying an organization implementing a relevant initiative, summarizing the initiative and how it impacts costs and quality. Students are asked to discuss how risk should factor into cost control decisions. The document also provides an assignment for students to analyze financial documents (balance sheets, income statements, cash flow statements, ratio analysis) from the perspective of a healthcare manager and how these would be used to manage costs, quality and efficiency.
As companies are spending large amount of investment on the advertisement because they want to keep their product at the top of the customer’s mind. Advertisement has proven to be a successful tool for the communication but companies are still in the confusion that what kind of ingredients should be there and how do these advertisements will help to change the consumer buying behavior
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
■■■■■■■■■■■■■■■■
Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
■■■■■■■■■■■■■■■■
《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
■■■■■■■■■■■■■■■■
this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
■■■■■■■■■■■■■■■■
جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
■■■■■■■■■■■■■■■
study of sales and distribution of slice and its market share at pepsico indi...Babina Baburaj
This document provides an introduction and background for a study on the sales and distribution of Slice, a soft drink produced by PepsiCo, in Kerala, India. It includes:
1) An introduction outlining the objectives of studying Slice's sales and distribution channels and its market share in Kerala.
2) A literature review summarizing key concepts related to sales, distribution, and market share.
3) An outline of the document structure which will analyze Slice's sales and distribution effectiveness and provide findings and recommendations.
Week 4 Dis 1Please respond to the following Brand Stretch .docxmelbruce90096
Week 4
Dis 1
Please respond to the following: "Brand Stretch Spectrum and Market Product Grid"
· Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
· From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.
2 page
Dis 2
Please respond to the following: "Lateral Marketing Strategy"
· Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
· Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.
2 page
Week 5
Dis 1
· Please respond to the following: "Marketing Segment and Perceptual Map"
· Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.
· Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.
2 page
Dis 2
Please respond to the following: "Product Ladder and Hierarchy of Needs"
· Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
· Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization.
2 page
Week 6
Dis 1
Please respond to the following: "Diffusion of Innovation"
· Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
· Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific.
This week we are going to participate in a.docxwrite5
This week students will participate in a debate on whether the French Revolution was worth its human cost. They will be split into two groups - one arguing yes and one arguing no. The group arguing yes will analyze an excerpt from Peter Kropotkin's book The Great French Revolution 1789-1793 to defend their position that the French Revolution was worth its significant human toll.
This week begins an overview of the Research In.docxwrite5
This document provides an overview of the research process for an academic paper. It discusses considering thesis, motive, structure, finding topics, audience, and structuring the argument with initial research. The document recommends reviewing a guide to the elements of academic writing and lists three online writing support resources as samples for additional academic support.
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1. The document discusses strategies for developing and marketing specialty foods, which provide health benefits beyond basic nutrition.
2. Key aspects of specialty food marketing include establishing the scientific relationship between ingredients and health benefits, demonstrating efficacy at safe levels, and accurately informing consumers.
3. Developing a marketing plan is also essential, including defining target customers, competitors, pricing, and promotion strategies. Market research should identify trends, demand, and how to position products in niche markets not filled by mass retailers.
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Note: Please avoid comments or references to the southern border between Mexico and the USA. This is a highly controversial subject and your comments may be taken out of context and appear as harassment. Any comments about the southern border or Mexico will be immediately removed and points deducted from your score.
2. Describe the purpose of the Hajj and share two interesting aspects of this event. Explain the relationship between Mohammad and the Dome of the Rock. What happened at the Dome of the Rock? 1 paragraph supporting this
3. Consider the following products: Coca-Cola Classic, Apple Iphone, Nike basketball shoes, and Loreal Shampoo.
Products offered by a business can be actual goods, services, and ideas.
· Pick one of the products above, identify two competitors, and what they offer that competes with your product.
· For your product, describe the unique selling proposition. How is this product superior to the competitors you identified above.
Requirements: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.
4. Consider the following brands: McDonalds, Cadillac, and WalMart.
· When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.
· Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.
Requirements-: Make sure you Respond to both bullets, in at least 4 Good Sentences per bullet, making sure you address all points of each bullet.
5. It is very important to make sure that you align your pricing strategy with your target market and branding strategy. Below are various different businesses and pricing strategies.
· Match each business with the pricing strategy that you believe the business is using.
· Discuss why you think the business is using the pricing strategy that you did.
Pricing Strategy
Penetration Pricing
Pricing Skimming
Premium Pricing
Competitive Pricing
Economy Pricing
Promotional Pricing
Business
Bentley Motors
Motorola
Kohl’s
Dish Network
Requirements: You need at least 2 full original sentences per business, telling what pricing strategy you selected and why you selected the pricing strategy you did for the business. A total of at least 8 full sentences will be needed.
Clinical Question
Comments
Is your topic HC.
This proposal aims to analyze consumer complaint data about financial products and services to help improve the financial marketplace. The author plans to collect complaint data from the CFPB database and use text mining, predictive analytics, and risk analysis techniques to identify products and companies that receive the most complaints and determine how policies could be improved. The analysis may show the complaint ratio for issues found to be invalid, evaluate company responses, and identify those needing most improvement. The results could provide risk percentages for different products and companies to help consumers and encourage better industry practices. While useful information is available, some additional data could strengthen the models.
The document discusses challenges faced by hospital marketers in proving their value. It notes that marketers are often viewed narrowly and that traditional ROI metrics do not fully capture marketing's impacts. It advocates thinking beyond short-term gains to focus on long-term outcomes like innovation, clinical improvements, and talent recruitment. The document recommends that marketers serve as change agents, focus on customer and community impacts over industry norms, and bolster physician relationship efforts.
Leading the Customer Experience in Healthcare and Life ScienceJennifer Simon
High-performing healthcare marketers are leading initiatives to improve the customer experience by:
1) Adopting agile methodologies to quickly adapt to changing customer needs.
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3) Elevating customer-focused metrics like satisfaction over traditional metrics like acquisitions.
4) Prioritizing social media engagement to meet customers where they are.
Marketing Principles involves several types of strategies, tools and methods which help the company to organize their marketing activities in more effective and efficient way. Sample Report on Marketing Principle.
The document discusses using a health production function to allocate resources between two programs in Detroit, Michigan. Program 1 is "Bariatricity Detroit", which establishes bariatric surgery centers. Program 2 is "Healthy Lifestyles Detroit", which provides education and coaching on healthy behaviors. The health production function shows that allocating funding to the smaller Program 2 would yield larger decreases in diabetes rates among low-income individuals due to diminishing returns. Marginal analysis also supports funding Program 2, as its marginal cost per individual is lower than Program 1's. The executive summary should recommend funding the lower-cost Program 2 to maximize health outcomes efficiently.
The document discusses using a health production function to analyze two existing programs and make recommendations about allocating resources. The programs aim to reduce diabetes among low-income obese individuals in Detroit. Program 1 focuses on bariatric surgery centers while Program 2 emphasizes healthy lifestyle education and coaching. The analysis recommends reallocating funding from Program 1 to Program 2 due to the latter's lower costs and ability to impact more patients through preventative efforts aligned with current health trends prioritizing prevention over treatment. Stakeholder views also influenced preferring Program 2's community-based approach.
10 Customer Acquisition and Relationship ManagementDmitry .docxchristiandean12115
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
Combat the confusion surrounding the changes associated with Heath Care Reform and make sure your marketing plans are suited to thrive in this new environment. Plus, take advantage of our 2015 Essential Marketing Checklist to help you stay ahead of your competitors with your acquisition efforts, while simultaneously maintaining member retention.
10 Customer Acquisition and Relationship ManagementDmitry .docxtrippettjettie
10 Customer Acquisition and Relationship Management
Dmitry Kalinovsky/iStock/Thinkstock
Patronage by loyal customers yields 65 percent of a typical business’ volume.
—American Management Association
Learning Objectives
After reading this chapter, you should be able to do the following:
• Identify how organizational growth is best achieved by an HCO, and state the effect of the product life cycle
on an organization’s revenues.
• Discuss several approaches that an HCO can use to attract new customers, or patients.
• Delineate the premises upon which customer relationship management is based.
• Explain the advantages of database marketing, and identify ways for an organization to use a marketing
database.
• Provide examples of how an HCO can effectively manage real and virtual customer interactions.
Section 10.1Organizational Growth
Introduction
This chapter focuses on how to attract and keep patients through understanding and meeting
their needs. The long-term success of an HCO depends on its ability to attract new patients
and turn them into loyal customers who not only return for needed services, but recommend
the HCO’s services to others. This is especially important because of the nature of the life cycle
for products and services, from their introduction to their decline. Attracting new customers
and keeping existing ones involves interacting internally and externally with patients, analyz-
ing data on current patients, and managing real and virtual interactions with patients. Manag-
ing relationships with patients helps to ensure that patients stay informed and feel connected
to the HCO through its internal and external customer relationship efforts.
10.1 Organizational Growth
Most organizations have growth as a basic goal. Growth means an increase in revenue and
a greater impact on the communities served. Growth also creates opportunities for staff to
advance and take on new responsibilities. While many activities can help an HCO grow, the
most important is the development of an effective marketing plan to provide a consistent
platform for the organization’s visibility and to brand the HCO as an attractive option for
medical services. The development of an effective marketing plan was stressed in Chapter 8
as a basic marketing need for an HCO: that is, to inform new and existing customers of the
organization’s services and to persuade them to continue using or to try using these services.
Product/Service Life Cycles
Like people, products and services have a life cycle. The term product life cycle refers to the
stages that a product or service goes through from the time it is introduced until it is taken
off the market or “dies.” The stages of the product life cycle, illustrated in Figure 10.1, usually
include the following descriptions:
• Introduction—The stage of researching, developing, and launching the product or
service.
• Growth—The stage when revenues are increasing at a fast rate.
• M.
BUSI 330Collaborative Marketing Plan Final Draft Instructions.docxrichardnorman90310
BUSI 330
Collaborative Marketing Plan Final Draft Instructions
Include the following in your Group Discussion Board Forum:
1. A report with the final Marketing Plan that includes the three previous drafts, attached as an MS Word file. In addition, this final MP must include the following sections:
· Marketing Programs & Financial Projections.
You should review pp. 54–55 of the text for examples of the key issues that should be discussed within these sections of the MP. You will need a comprehensive marketing program, which includes a discussion of: the Product Strategy, the Pricing Strategy, the Promotion Strategy and the Distribution (channels) Strategy.
The last section on Financial Projections should show a 5-year projection of expected revenues. In addition, you should present some type of idea when BE (break-even) will take place. Companies that introduce new products generally do not make a profit in “year 1” because of the high development and marketing costs required to test and launch the product. Obtaining costs will be difficult, but you should try to estimate costs.
· Executive Summary (ES)
Finally, once the MP is written, you will need to write the Executive Summary. The ES is written last but is placed right after the Table of Contents. You will want the reader to see the ES first. if they like it, they may read on. If it does not excite the reader, the MP will likely be discounted. The ES should contain only the most important findings, conclusions, and recommendations contained within your plan.
· The Table of Contents
The Table of Contents contains a list of the major sections of your marketing plan with the names of the group members that participated in the actual writing of each section. This will allow the instructor to evaluate each member’s contribution to the overall group project.
· Appendices
The only Appendix required is a reference list. Keep in mind that data and key information may need citations, but will surely require a reference list. A plan with no references will be considered marginal since information sources add considerable credibility to the ideas in your plan.
Your Collaborative Marketing Plan Final Draft must be submitted by 11:59 p.m. (ET) on Friday of Module/Week 8.
Running head: 1
4Group 4-Crystal ArzolaEdwin BrannanLevi ClarkJennifer HardyBrodee Whichard
Liberty UniversityDraft 1-Marketing Plan
1. Executive Summary
Our marketing plan is for the pediatric rack system used by g-tube patients to be distributed and sold through the Fortune 500 company, Owens & Minor.
2. Company Description
Owens and Minor was established by cofounders Otho O. Owens and G. Gilmer Minor in 1882 to provide healthcare services for the local Richmond community. What started as a drugstore, in a now historic landmark, quickly grew to buy out competitor drugstore Bodeker Drug Company in 1954. With this acquisition, the company briefly changed names to Owens, Minor & Bodeker, commonly known in that day as OMB. In pre.
This document provides an overview of marketing and key marketing concepts. It discusses positioning as one of the most important marketing decisions, as positioning is about how a product is perceived in a customer's mind rather than the product itself. The document also summarizes the 4 P's of marketing - product, price, place, and promotion - and explains how these variables can be controlled to influence customer response. Additional topics covered include market research, market segmentation and targeting, and analyzing the marketing environment.
This document discusses two perspectives on healthcare costs and quality - value-driven healthcare and measuring care for traditional fee-for-service. It provides an assignment for students to analyze one of these perspectives by identifying an organization implementing a relevant initiative, summarizing the initiative and how it impacts costs and quality. Students are asked to discuss how risk should factor into cost control decisions. The document also provides an assignment for students to analyze financial documents (balance sheets, income statements, cash flow statements, ratio analysis) from the perspective of a healthcare manager and how these would be used to manage costs, quality and efficiency.
As companies are spending large amount of investment on the advertisement because they want to keep their product at the top of the customer’s mind. Advertisement has proven to be a successful tool for the communication but companies are still in the confusion that what kind of ingredients should be there and how do these advertisements will help to change the consumer buying behavior
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber HelalMahmoud Bahgat
14th Cairo Marketing Club (FMCG Fast Moving Pharma)) by Dr.Saber Helal
to attend & Get the Address Confirm to me on Pvt WhatsApp
#Mahmoud_Bahgat
00966568654916
#Marketing_Club
Only If you are a Marketer Register as a member & or a Speaker in the link
http://goo.gl/forms/RfskGzDslP
■■■■■■■■■■■■■■
جروبات خاصة عالواتساب ب
محبي العمل فالتسويق فالمستقبل
غير عاملين بالتسويق حاليا للتعلم
■ أهم الإعلانات والأفكار والكتب في التسويق■
■■ *بدون كلام ولا سلام ولا شكرا*■■
فقط اشتراك الجروبات
وليس حضور اجتماعات نادي الماركتينج
■ *(الماركتيرز لهم جروبات خاصة)*■
ويستطيعوا حضور الاجتماعات الشهرية ولنا
■ اشترك في جروب واحد منهم فقط دوس على اللينك ■
Marketing club 19 (Future)
https://chat.whatsapp.com/IqDyV0a7GcPIKhcSKan8zD
Marketing club 20 (Future)
https://chat.whatsapp.com/Kt0SlWIeh3n8JPNrUKBOX8
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Marketing Club Middle East
Since 29 October 2015
We have 7 groups whatsapp
with 750 marketers
From all middle east
since 9 years
& now 13 more groups
For Marketing Club Lovers as future Marketers
Many non Marketers yet have asked to Attend the Club
((We Wish All can Attend,But Cant right now but soon we will..))
Criteria for attending Marketing Club Meetings
•••••••••••••••••••••••••••••••
For Better Harmony & Mind set.
Must be only Marketer
Also Previous Marketing experience
●Business Managers
●Country Manager,GM
●Directors, CEO
Are most welcomed to add Value to us.
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《 *Unmatched Criteria*》 till we allow all soon
Not Med Rep,
Not Key Account,
Not Product Specialist,
Not Sales Supervisor,
Not Sales Manager,
●●●●●●●●●●●●●●●●●●
But till you become a marketer
you can join our What'sApp group
Marketing Lover Future Club Group
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《 *Unmatched Criteria*》
For Conflict of Interest
Also Can't attend
If Working in a Marketing Services Provider
=not Hotel or tourism
=not Restaurant
=not Advertising
=not Event Manager
=not Market Researcher
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this Club for Only Marketers
Soon will open for all
Very Soon we will have
■ Business Leaders Club ■
For Sales Managers & Directors
Will be Not for Marketers
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جروب وصفحة الماركتينج كلووب عالفيسبوك
#Marketing_Club Group on Facebook
https://www.facebook.com/groups/837318003074869/
Now we can talk freely In all marketing topics
As open discussion all the time
On our Facebook group
Without disturbing anyone
on our 16 what'sApp groups
To keep what's app groups simple &to the point
Only 2 or 3 posts daily
■اتكلم براحتك على الفيسبوك■
وخلي الواتساب صور وكتبو وبوستات كاملة فقط حتى لا نزعج الناس
اشترك الآن في صفحة الفيسبوك
https://www.facebook.com/MarketingTipsPAGE/
اشترك الآن في جروب الفيسبوك
https://www.facebook.com/groups/837318003074869/
لتسجيل بيناتك لتصلك بعض المحاضرات لو أمكن عالايميل
http://goo.gl/forms/RfskGzDslP
#Marketing_Club
#Mahmoud_Bahgat
00966568654916
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study of sales and distribution of slice and its market share at pepsico indi...Babina Baburaj
This document provides an introduction and background for a study on the sales and distribution of Slice, a soft drink produced by PepsiCo, in Kerala, India. It includes:
1) An introduction outlining the objectives of studying Slice's sales and distribution channels and its market share in Kerala.
2) A literature review summarizing key concepts related to sales, distribution, and market share.
3) An outline of the document structure which will analyze Slice's sales and distribution effectiveness and provide findings and recommendations.
Week 4 Dis 1Please respond to the following Brand Stretch .docxmelbruce90096
Week 4
Dis 1
Please respond to the following: "Brand Stretch Spectrum and Market Product Grid"
· Assess the importance of evaluating newly developed health care products in order to determine whether the products should carry existing brand names or whether they should be assigned new brand names. Suggest realistic branding strategies needed for marketers to evaluate newly developed health care products or services. Provide support for your rationale.
· From the e-Activity, determine whether or not the product offerings that you selected are consistent with the perceived selections of the given health care entity. Explain your rationale.
2 page
Dis 2
Please respond to the following: "Lateral Marketing Strategy"
· Assess the value of target marketing as an effective health care marketing strategy. Appraise the degree to which vertical and traditional segmentation help marketing managers use target marketing strategies. Support your rationale with at least two (2) specific examples of target marketing within a health care organization with which you are familiar.
· Evaluate the impact of lateral segmentation in encouraging marketing managers to look broadly at markets in order to identify previously overlooked opportunities. Provide at least one (1) specific example of quality initiatives within a health care organization.
2 page
Week 5
Dis 1
· Please respond to the following: "Marketing Segment and Perceptual Map"
· Evaluate the value and utility afforded by Philip Kotler’s Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale.
· Assess the importance of a Perceptual Map for current and potential product offerings in the marketplace. Suggest one (1) way in which this instrument can be used by marketers to affect better product positioning outcomes within the health care industry.
2 page
Dis 2
Please respond to the following: "Product Ladder and Hierarchy of Needs"
· Assess the importance of the Ries and Trout’s Product Ladder as a target marketing device within the health care industry. Provide a rationale for your response.
· Assess the level of necessity for health care marketers to possess an effective understand of human motivation in order to better understand their customers. Provide at least two (2) specific examples of the use of human motivation within a health care organization.
2 page
Week 6
Dis 1
Please respond to the following: "Diffusion of Innovation"
· Per the text, health care consumers vary in their willingness to adopt new product offerings, with some being quicker to adopt than others. Suggest the key reasons why you believe these variances exist. Provide a rationale with at least (1) example of a situation or scenario that would support your response.
· Assess the importance of Everett Rogers’ Diffusion of Innovation Model as a tool for understanding the product adoption tendencies of health care consumer. Provide at least two (2) specific.
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This week students are exploring the concept of privilege in different aspects of life. Having privilege means having some form of power through access to goods, services, education, or other resources. Those with privilege may not be aware of how they benefit from it. The document instructs students to complete a chart about their membership in dominant or subordinate groups, and to write a response addressing how privilege has shaped their life opportunities and experiences. They are asked to consider forms of privilege like race, socioeconomic status, and education.
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The prompt analyzes The Travels of Sir John Mandeville, a 14th century account of the author's purported journeys around the world. It examines how Mandeville conceptualized and structured his depiction of the world, how he connected different peoples and cultures, and what criteria he used to determine inclusion and exclusion in his narrative. The prompt also considers how Mandeville's work relates to and expands upon previous historical accounts, and how his portrayal of non-European cultures fits into discussions about the inherent Eurocentrism of Western thinking. Students are asked to analyze Mandeville's text as a piece of primary evidence that provides insight into late medieval European perspectives on self and other.
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This document discusses how social media companies have integrated into people's lives through collecting and commodifying personal user data. While Americans value privacy and freedom, technology has made these increasingly illusive as users are under surveillance through the technologies they use everyday. The document asks to identify reasons for changing attitudes about privacy invasion and discuss how awareness of surveillance affects personal behavior.
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This assignment asks students to research and analyze a domestic terrorist group by identifying its characteristics such as age, ethnicity and origins; explaining its ideological drivers and recruitment strategies; and discussing the challenges it poses to law enforcement. Students are to summarize their findings relating it to one theory and two relevant concepts or definitions from their research.
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How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
How to Setup Default Value for a Field in Odoo 17Celine George
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Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
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إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
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CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
1. 2-Demand Analysis Briefing and Marketing Campaign
Demand Analysis Briefing and Marketing CampaignYou are the director of marketing for a
regional hospital. The board of directors at your hospital has studied the 2011 Institute of
Medicine (IOM) report Early Childhood Obesity Prevention Policies. The alarming statistics
quoted in the IOM report stated that “almost 10 percent of infants and toddlers carry excess
weight for their length, and slightly more than 20 percent of children between the ages of
two and five already are overweight or obese” (IOM, 2011, pg. 1). A survey conducted
among the pediatricians who admit patients to the hospital validated that area children
under the age of 5 years follow or exceed the national trend of being overweight or
obese.The board is very concerned about childhood obesity rates for the children in the
hospital’s marketing area. At the last meeting, the board directed the marketing department
determine the demand for childhood obesity programs and to review the IOM report and
propose a marketing campaign to provide information to parents and guardians concerning
ways to prevent children from birth to 5 years of age from becoming overweight.Click here
to access the IOM report.Prepare a demand-analysis briefing for the board of directors. The
demand-analysis briefing should be NO longer than 2 pages . You will need to do some
research to understand the nature of the broader demand questions, but you should focus
your analysis on clearly explaining the demand problem to the board. Be sure to define the
healthcare demand problem in the scenario.Here is an outline:Define the service (1-2
paragraphs). Explain exactly what the service is, when it should be delivered, and what
signals quality to the consumer of the service.Define the demand (2-3 paragraphs). Who are
the consumers for this service? Where are they to be found? Are there any consumer
characteristics that impact demand for the service? What are they? How sensitive is the
consumer to price (price elasticity)?Define the direction of demand (1-2 paragraphs). What
are we trying to do with the demand—-increase it, decrease it, or manage it in other ways?
When you analyze the direction of the demand, be sure to consider not only what benefits
the consumer, but also the organizational strategy of your focus provider and how the
provider can stay financially viable.Demand management recommendations (1-2
paragraphs). List the steps you recommend. What should management do? Support your
recommendations with a clear summary of your previous analysis.Write a 2 page marketing
campaign to discuss the following marketing issues:Do you think the hospital needs to
complete more marketing research before embarking on the campaign?What advertising
media would you suggest to be used during the campaign?What products or services could
the hospital offer to assist in reducing the number of infants and toddlers who are
2. overweight?Do you expect to generate any revenue for the hospital from the campaign?How
long will the campaign last? How long would you continue to measure the effectiveness of
the campaign?Make sure you integrate the demand analysis and the marketing campaign
for the Board of Directors.By July 11, 2016 , Assignment 2 Grading Criteria Maximum Points
Defined service, demand, and direction of demand with explanation.10Described and
explained a situation.5Listed steps of implementing the solution.5Expressed whether the
hospital needs more research and discussed including area pediatricians.5Defined the
recommended media to use for advertising and explained the direction of
demand.5Described products and services that could be promoted during the campaign and
the impact on the hospital’s revenue.5Discussed the length of the campaign and the period
used to monitor effectiveness.5Presented a structured document free of spelling and
grammatical errors. Used correct grammar, spelling, and word choice.5Properly cited
sources using the APA format.5Total 50