SlideShare a Scribd company logo
COMMUNITY MANAGERS
TO DIE FOR
!
#SmwbMandA	

#SMWBerlin
@_mv
@thinksofi @silfoglia @svenjacg
@severin07
@uber_berlin
@sbootcamp @twago_inside @motortalk
@EyeEm
#SmwbMandA	

#SMWBerlin
Sophie Hechinger Silvia Foglia Svenja Goebel
MoritzVieweg Severin Matusek
WHO AREYOU?
• What do you do?	

• For how long?	

• How big is your community
and team?
MOST CHALLENGING PART?
• Keep everyone engaged, all
the time	

• Localize the product
through the community	

• Make everyone happy	

• Show correlation between
community and growth
BEST PART OFYOUR JOB?
• Be part of something bigger
and helping people	

• Getting direct feedback from
happy users	

• Bridge industries with users	

• Deal with users from
different nationalities
WHAT SKILLS MATTER?
• Multitasking	

• People's skills	

• Patience	

• Chief Listening Officer	

• Diplomacy	

• Curiosity	

• Empathy	

• Creativity and good writing
BEST QUALITY... 	

AND WORST SIN?
• Being authentic and
enthusiastic	

• Impatience	

• Empathy	

• Overstreching	

• Structure	

• Overinvolvement
HOW SCALABLE IS CM?
• Crowdsourcing	

• Customer Service	

• Advocates & Ambassadors	

• Referrals	

• Give tools to users	

• Moderate wisely
YOU WISHYOU HAD
KNOWN...
• Communities take time	

• Communities are a relationship	

• Be always available	

• Users are (almost) always right	

• Louder users are not all your
community	

• Less is more	

• Your community and company is not
going to die if you take time off
@_mv
@thinksofi @silfoglia @svenjacg
@severin07
@uber_berlin
@sbootcamp @twago_inside @motortalk
@EyeEm
#SmwbMandA	

#SMWBerlin
Sophie Hechinger Silvia Foglia Svenja Goebel
MoritzVieweg Severin Matusek

More Related Content

Similar to Community Managers to die for - Social Media Week Berlin 2013

B sides orlando-040915
B sides orlando-040915B sides orlando-040915
B sides orlando-040915
Christa Pusateri
 
Business and Technology Advice from the World's Top Executives
Business and Technology Advice from the World's Top ExecutivesBusiness and Technology Advice from the World's Top Executives
Business and Technology Advice from the World's Top Executives
Vala Afshar
 
What's your digital footprint
What's your digital footprintWhat's your digital footprint
What's your digital footprint
Royal LePage Wolstencroft
 
PRESENTATION: Storytelling Isn't Just for Bedtime Anymore
PRESENTATION: Storytelling Isn't Just for Bedtime AnymorePRESENTATION: Storytelling Isn't Just for Bedtime Anymore
PRESENTATION: Storytelling Isn't Just for Bedtime Anymore
GoLeanSixSigma.com
 
Scotland & the Social Media Problem with Business
Scotland & the Social Media Problem with BusinessScotland & the Social Media Problem with Business
Scotland & the Social Media Problem with Business
Craig McGill
 
The Integral Designer: Developing You
The Integral Designer: Developing YouThe Integral Designer: Developing You
The Integral Designer: Developing You
Whitney Hess
 
ISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-finalISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-final
Christa Pusateri
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social media
Sarah Khan
 
Our Own Success Summit
Our Own Success SummitOur Own Success Summit
Our Own Success Summit
Pollen Marketing
 
Social Media Strategy for Fundraising (Sept 2014)
Social Media Strategy for Fundraising  (Sept 2014)Social Media Strategy for Fundraising  (Sept 2014)
Social Media Strategy for Fundraising (Sept 2014)
Emily Davis Consulting
 
Communities that thrive: do's and don'ts
Communities that thrive: do's and don'tsCommunities that thrive: do's and don'ts
Communities that thrive: do's and don'ts
Monica Zaldivar
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017
Natasha Baldwin
 
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
Emma Mirrington
 
Seven cs for growing your own community 12 pg ebook 27.11.11
Seven cs for growing your own community  12 pg ebook 27.11.11Seven cs for growing your own community  12 pg ebook 27.11.11
Seven cs for growing your own community 12 pg ebook 27.11.11
Anna B Sexton
 
Eg Next Generation Edward Lowe Fndn2
Eg Next Generation Edward Lowe Fndn2Eg Next Generation Edward Lowe Fndn2
Eg Next Generation Edward Lowe Fndn2
Lisa Thompson
 
Achieving Reach, Spread, Influence, and Impact on Twitter
Achieving Reach, Spread, Influence, and Impact on TwitterAchieving Reach, Spread, Influence, and Impact on Twitter
Achieving Reach, Spread, Influence, and Impact on Twitter
NHS Horizons
 
Relations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptxRelations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptx
Nochmal
 
The Major Keys of Social Media Success for Brands in Elora & Fergus
The Major Keys of Social Media Success for Brands in Elora & FergusThe Major Keys of Social Media Success for Brands in Elora & Fergus
The Major Keys of Social Media Success for Brands in Elora & Fergus
Naheed Somji
 
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
LiveWorld
 
Prepare for 2016: Culture Blueprint
Prepare for 2016: Culture BlueprintPrepare for 2016: Culture Blueprint
Prepare for 2016: Culture Blueprint
Delivering Happiness
 

Similar to Community Managers to die for - Social Media Week Berlin 2013 (20)

B sides orlando-040915
B sides orlando-040915B sides orlando-040915
B sides orlando-040915
 
Business and Technology Advice from the World's Top Executives
Business and Technology Advice from the World's Top ExecutivesBusiness and Technology Advice from the World's Top Executives
Business and Technology Advice from the World's Top Executives
 
What's your digital footprint
What's your digital footprintWhat's your digital footprint
What's your digital footprint
 
PRESENTATION: Storytelling Isn't Just for Bedtime Anymore
PRESENTATION: Storytelling Isn't Just for Bedtime AnymorePRESENTATION: Storytelling Isn't Just for Bedtime Anymore
PRESENTATION: Storytelling Isn't Just for Bedtime Anymore
 
Scotland & the Social Media Problem with Business
Scotland & the Social Media Problem with BusinessScotland & the Social Media Problem with Business
Scotland & the Social Media Problem with Business
 
The Integral Designer: Developing You
The Integral Designer: Developing YouThe Integral Designer: Developing You
The Integral Designer: Developing You
 
ISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-finalISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-final
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social media
 
Our Own Success Summit
Our Own Success SummitOur Own Success Summit
Our Own Success Summit
 
Social Media Strategy for Fundraising (Sept 2014)
Social Media Strategy for Fundraising  (Sept 2014)Social Media Strategy for Fundraising  (Sept 2014)
Social Media Strategy for Fundraising (Sept 2014)
 
Communities that thrive: do's and don'ts
Communities that thrive: do's and don'tsCommunities that thrive: do's and don'ts
Communities that thrive: do's and don'ts
 
Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017Noisy Little Monkey Social Media Training Bristol June 2017
Noisy Little Monkey Social Media Training Bristol June 2017
 
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
#FIRMday Manchester 27 Sept 13 Creative Social Engagement for Attracting Tale...
 
Seven cs for growing your own community 12 pg ebook 27.11.11
Seven cs for growing your own community  12 pg ebook 27.11.11Seven cs for growing your own community  12 pg ebook 27.11.11
Seven cs for growing your own community 12 pg ebook 27.11.11
 
Eg Next Generation Edward Lowe Fndn2
Eg Next Generation Edward Lowe Fndn2Eg Next Generation Edward Lowe Fndn2
Eg Next Generation Edward Lowe Fndn2
 
Achieving Reach, Spread, Influence, and Impact on Twitter
Achieving Reach, Spread, Influence, and Impact on TwitterAchieving Reach, Spread, Influence, and Impact on Twitter
Achieving Reach, Spread, Influence, and Impact on Twitter
 
Relations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptxRelations and social media for analytics firms by nochmal.pptx
Relations and social media for analytics firms by nochmal.pptx
 
The Major Keys of Social Media Success for Brands in Elora & Fergus
The Major Keys of Social Media Success for Brands in Elora & FergusThe Major Keys of Social Media Success for Brands in Elora & Fergus
The Major Keys of Social Media Success for Brands in Elora & Fergus
 
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
#BeginAtEnd: Content Planning For Insights - Liveworld #SXSW2014
 
Prepare for 2016: Culture Blueprint
Prepare for 2016: Culture BlueprintPrepare for 2016: Culture Blueprint
Prepare for 2016: Culture Blueprint
 

Recently uploaded

欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
concepsionchomo153
 
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
uthkarshkumar987000
 
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In IndoreIndore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
babesbookhot
 
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdfGUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
ProexportColombia1
 
Untitled presentation.pptx jklyvtguhiohk
Untitled presentation.pptx jklyvtguhiohkUntitled presentation.pptx jklyvtguhiohk
Untitled presentation.pptx jklyvtguhiohk
Excellence Tecnology
 
internship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete buildinginternship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete building
ThihaHtun17
 
Chennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in ChennaiChennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in Chennai
rajni kaurn06
 
Tara E Browne, DTM - Administrative Manager (Resume)
Tara E Browne, DTM - Administrative Manager (Resume)Tara E Browne, DTM - Administrative Manager (Resume)
Tara E Browne, DTM - Administrative Manager (Resume)
Tara E. Browne, DTM
 
LinkedIn Strategic Guidelines for June 2024
LinkedIn Strategic Guidelines  for June 2024LinkedIn Strategic Guidelines  for June 2024
LinkedIn Strategic Guidelines for June 2024
Bruce Bennett
 
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
uhynup
 
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
karimimorine448
 
Top Recruitment Agencies in Pakistan - Delta International Recruitment Agency
Top Recruitment Agencies in Pakistan -  Delta International Recruitment AgencyTop Recruitment Agencies in Pakistan -  Delta International Recruitment Agency
Top Recruitment Agencies in Pakistan - Delta International Recruitment Agency
Delta International Recruitment Agency
 
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
lyurzi7r
 
Education policy of India 2024-25 for students which helpful in educating
Education policy of India 2024-25 for students which helpful in educatingEducation policy of India 2024-25 for students which helpful in educating
Education policy of India 2024-25 for students which helpful in educating
swapnapriya7s7s
 
0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf
Thomas GIRARD BDes
 
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
aweuwyo
 
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
landrielgabriel274
 
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebgPresentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
akhilmgupta0308
 
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
zukou
 
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
mfria419
 

Recently uploaded (20)

欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
欧洲杯买球-欧洲杯买球买球推荐-欧洲杯买球买球推荐网站|【​网址​🎉ac10.net🎉​】
 
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
Cheap Rates Call Girls Bangalore 9024918724 Just CALL ME Book Beautiful Girls...
 
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In IndoreIndore ℂall Girl Book 00000000 ℂall Girl Service In Indore
Indore ℂall Girl Book 00000000 ℂall Girl Service In Indore
 
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdfGUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
GUIA_LEGAL_CHAPTER_12_GOVERNMENT PROCUREMENT.pdf
 
Untitled presentation.pptx jklyvtguhiohk
Untitled presentation.pptx jklyvtguhiohkUntitled presentation.pptx jklyvtguhiohk
Untitled presentation.pptx jklyvtguhiohk
 
internship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete buildinginternship presentation of three-storeyed reinforced concrete building
internship presentation of three-storeyed reinforced concrete building
 
Chennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in ChennaiChennai Call Girls 7023059433 Escorts Service in Chennai
Chennai Call Girls 7023059433 Escorts Service in Chennai
 
Tara E Browne, DTM - Administrative Manager (Resume)
Tara E Browne, DTM - Administrative Manager (Resume)Tara E Browne, DTM - Administrative Manager (Resume)
Tara E Browne, DTM - Administrative Manager (Resume)
 
LinkedIn Strategic Guidelines for June 2024
LinkedIn Strategic Guidelines  for June 2024LinkedIn Strategic Guidelines  for June 2024
LinkedIn Strategic Guidelines for June 2024
 
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
一比一原版(dmu毕业证书)英国德蒙福特大学毕业证如何办理
 
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
欧洲杯外围-欧洲杯外围赛程-欧洲杯外围压注|【​网址​🎉ac99.net🎉​】
 
Top Recruitment Agencies in Pakistan - Delta International Recruitment Agency
Top Recruitment Agencies in Pakistan -  Delta International Recruitment AgencyTop Recruitment Agencies in Pakistan -  Delta International Recruitment Agency
Top Recruitment Agencies in Pakistan - Delta International Recruitment Agency
 
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
一比一原版美国罗格斯大学毕业证(rutgers学位证)如何办理
 
Education policy of India 2024-25 for students which helpful in educating
Education policy of India 2024-25 for students which helpful in educatingEducation policy of India 2024-25 for students which helpful in educating
Education policy of India 2024-25 for students which helpful in educating
 
0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf0624.CV_studentscholarandacademic-02.pdf
0624.CV_studentscholarandacademic-02.pdf
 
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
一比一原版(uwm毕业证书)美国威斯康星大学密尔沃基分校毕业证如何办理
 
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
欧洲杯外围-欧洲杯外围下注网址-欧洲杯外围下注网站|【​网址​🎉ac44.net🎉​】
 
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebgPresentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
Presentation (5).3b4tb4tbtrgbghrbgvbrgbhrbrebg
 
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
一比一原版(kcl毕业证书)英国金斯顿大学毕业证如何办理
 
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
一比一原版(悉尼科技毕业证书)澳洲悉尼科技大学毕业证如何办理
 

Community Managers to die for - Social Media Week Berlin 2013

  • 1. COMMUNITY MANAGERS TO DIE FOR ! #SmwbMandA #SMWBerlin
  • 2. @_mv @thinksofi @silfoglia @svenjacg @severin07 @uber_berlin @sbootcamp @twago_inside @motortalk @EyeEm #SmwbMandA #SMWBerlin Sophie Hechinger Silvia Foglia Svenja Goebel MoritzVieweg Severin Matusek
  • 3. WHO AREYOU? • What do you do? • For how long? • How big is your community and team?
  • 4. MOST CHALLENGING PART? • Keep everyone engaged, all the time • Localize the product through the community • Make everyone happy • Show correlation between community and growth
  • 5. BEST PART OFYOUR JOB? • Be part of something bigger and helping people • Getting direct feedback from happy users • Bridge industries with users • Deal with users from different nationalities
  • 6. WHAT SKILLS MATTER? • Multitasking • People's skills • Patience • Chief Listening Officer • Diplomacy • Curiosity • Empathy • Creativity and good writing
  • 7. BEST QUALITY... AND WORST SIN? • Being authentic and enthusiastic • Impatience • Empathy • Overstreching • Structure • Overinvolvement
  • 8. HOW SCALABLE IS CM? • Crowdsourcing • Customer Service • Advocates & Ambassadors • Referrals • Give tools to users • Moderate wisely
  • 9. YOU WISHYOU HAD KNOWN... • Communities take time • Communities are a relationship • Be always available • Users are (almost) always right • Louder users are not all your community • Less is more • Your community and company is not going to die if you take time off
  • 10.
  • 11. @_mv @thinksofi @silfoglia @svenjacg @severin07 @uber_berlin @sbootcamp @twago_inside @motortalk @EyeEm #SmwbMandA #SMWBerlin Sophie Hechinger Silvia Foglia Svenja Goebel MoritzVieweg Severin Matusek