The document describes the design elements and layout of various recipe cards. It notes that recipes cards typically contain the title at the top, ingredients down the left side, method in steps, copyright at the bottom, and a full-page photo of the finished dish. Additional elements like headings in gold text, festive color schemes, serving size, preparation times, and contact information are also commonly included. The goal is to make the recipe easy to read and follow, while making the food appealing and identifiable from the photo.

1. • The main writing appears in white and the
headings in gold.
• It has a simple colour scheme that fits with
the ‘festive’ theme without it being too
traditional that it may offend some people for
religious reasons (red, green and gold.)
• The top right corner contains the amount that
the recipe serves in a box that fits the theme.
• The recipes name at the top fits with the
theme and colour scheme of the recipe. It is
placed there because it’s the first thing the
reader will see.
• The method in steps, making it easy to read,
along with the bullet point style that fits with
the theme.
• The ingredients are featured down the left
side, clear to read and separate from the
method of creating the food.
• At the bottom there is a copyright notice to
show it’s a Copyrighted recipe.

2. • There is some additional information in a
themed box which consists of times for
the recipe.
• The presentation is thought about when
taking the photograph so that the food
looks appetising and appealing to the
reader.
• There is a full page image of the end
product of the recipe so the reader knows
what it should look like if they have made
it or even just to see if they might like it.
• The background of the image is not in
focus so that the final product of the
recipe is the main focus.

3. • The title of the recipe is the first thing you see
on the page because of where it’s positioned.
• A serif font is used for the headings and titles.
• The background is unfocussed so that the
main product of the recipe is the only main
focus on the page.
• A full page photograph of the food that is
being made is featured.
• Food presented so you can see the inside of
the meal to show you what it should look like
if you are creating it or just to see what it
includes or if it looks appetising.
• The logo of the company who produced the
card is featured at the bottom of the page
along with their slogan.

4. • The additional information about the recipe is
in themed boxes at the top of the page.
• There is a smaller picture with the other
information for the back of the card to have a
preview.
• There is a sans serif font for main text and a
serif font for the headings and titles.
• The method of the recipe is in steps and
bullet points are in a relevant shape to the
festive theme.
• The ingredients are listed down one side so it
is clear to read and well presented.
• At the bottom of the page there is more
information, like email addresses and phone
numbers, so you can contact the company
and copyright to show that the recipe belongs
to someone.

5. • The front of this recipe card is just
an image of the food that will be
produced by the end of the recipe
process. This recipe card is very
simplistic but very effective. Since
the front of the card is an image of
the food, it is eye catching.
Especially with the bright colour of
the soup just leaping out from the
page. It looks friendly, fun and
inviting.
• There is no writing on the page so
if someone doesn’t know that it’s a
recipe card then they could just
think it’s a pretty picture to fill a
space.
• The fact that it is just an image of
the final product of the
recipe, most of the judgement will
be resting on it’s appearance. If it
doesn’t look very nice, people will
be less willing to try it.

6. • The title of the recipe is underlined and in a different colour to the rest of the text so that it stands out
and so is clear what recipe it is.
• Unlike the others, this one starts off with an introductory paragraph about the creators thoughts about
the meal. It is a little informal paragraph and a quick run through of how to make it and how the
‘author’ likes to serve it.
• Also unlike the others, this one doesn’t include a method sections, so it’s assuming the reader should
just throw all the ingredients in a blender and turn it into a liquid.
• Underneath the serving amount there is a list of ingredients that will create the recipe.