Analysing Purpose
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These slides give a breakdown of the different levels of interpretation we see in media analysis. This presentation was created for educational purposes.
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Analysing Purpose
- 1. Analysing Purpose Understanding the skill of defining purpose
- 2. Grade Insightful and deep Obvious and confined Purpose
- 3. Grade Insightful and deep Obvious and confined Purpose To inform about Sarah Cooper To entertain people To criticise Donald Trump Sarah Cooper
- 4. Grade Insightful and deep Obvious and confined Purpose To inform about Sarah Cooper To entertain people To criticise Donald Trump To make fun of how illogical Donald Trump can be in the media To engage a younger audience based on current pop-culture platforms and trends Sarah Cooper
- 5. Grade Insightful and deep Obvious and confined Sarah Cooper Purpose To inform about Sarah Cooper To entertain people To draw attention to the inequity of public acceptance between gender and ethnic groups To criticise Donald Trump To make fun of how illogical Donald Trump can be in the media To engage a younger audience based on current pop-culture platforms and trends To suggest that being a wealthy white male means you are more likely to be listened to, even if you don’t make sense
- 6. What do we see? Why are we seeing it? What are the implications?
- 7. Our task: example Questions Video- Billionaires giving to charity What do we see? The video is about how billionaires give to charity The video shows how tax systems work in America Why are we seeing it? To criticise billionaires who donate money to look good To draw attention to how billionaires can influence society because they have money What are the implications? Having wealth means that you have more power to influence democratic systems There is inequity in society between classes due to wealth The structure of society can allow rich people to get richer while marginalising lower classes