The document analyzes and summarizes the John Lewis Christmas advert from several years ago. It discusses how the advert tells a story of a snowman traveling through difficult conditions to get a scarf and gloves for his snow-wife without revealing it is a John Lewis advert until the end. This entices viewers to watch until the end and then associates John Lewis with special, loving gifts. The advert achieved its goals, as the author watched it fully each time and later shopped at John Lewis.