An Untapped Goldmine: Business Networking for Fundraising Professionals
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Makes a case for fundraising professionals to nurture and maintain a business network as a resource for their organization. Development professionals in the nonprofit community are notably missing in the active circuit of networking activities.
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An Untapped Goldmine: Business Networking for Fundraising Professionals
- 1. AN UNTAPPED GOLDMINE: BUSINESS NETWORKING for Fundraising Professionals Presented by Karen Perry-Weinstat President
- 2. TYPICAL HIERARCHY who knows who? board members executive director, et. al. development team - major donors - c-level execs in community - donors, sponsors - business contacts - professionals
- 3. WHO DO YOU KNOW? I. your own relationships II. professional capital III. an unlimited “well”
- 4. WHO DO YOU KNOW? I. your own relationships • more than a card exchange • a two-way street – give first! • minimum 3-5 year commitment
- 5. WHO DO YOU KNOW? II. professional capital • improves your resume • adds value to your position • enables you to “give back”
- 6. WHO DO YOU KNOW? III. an unlimited “well” • events: committee members, sponsors, honorees, participants, raffle and in-kind donors • major gifts: prospects & gatekeepers • volunteers, annual donors, outlets for publicity, etc.
- 7. WHAT IS STOPPING YOU? • lack of time • agency does not cover costs • uncomfortable at a “business” event • uncomfortable when you don’t know anyone • ???
- 8. WHERE WILL YOU GO? get started • ask committee and board members which groups they recommend • check to see if your organization is already a member • check your newspaper or google
- 9. WHERE WILL YOU GO? group types • dedicated lead-generating groups • Gotham • Professional Networkers of Westchester • Westchester Business Connection • women’s organizations • Professional Women of Westchester • Women’s Business Connection
- 10. WHERE WILL YOU GO? group types • rotary clubs • chambers • The Business Council of Westchester • Westchester County Association • industry – trade groups
- 11. BREAKING THE ICE plan for success • ask to be invited • go with a co-worker or friend • set reasonable expectations
- 12. THE ELEVATOR SPEECH the first step • :30 seconds or less – intro • your name, position and organization • 2-3 lines about what the agency does • 2-3 lines about why you are there and why this is relevant
- 13. THE ELEVATOR SPEECH sample I’m Karen Perry and I represent the School-Business Partnerships of Long Island. We run robotics programs that engage students from grade school through high school in hands-on learning of science and technology. This encourages them to pursue careers in these fields – and provides a future workforce for area companies. I’m here to offer opportunities to get involved – joining our great group of business people, engineers and educators who volunteer with the students and join our committees to support our mission.
- 14. “WHAT’S IN IT FOR ME?” • people listen through this filter • break the nonprofit stereotype • ask more about them • ask what brings them there • if possible, help them first
- 15. “WHAT’S IN IT FOR ME?” • use what they have told you to discuss how getting involved in your organization will help reach their goals • share stories of other committee and/or board members have connected in beneficial ways • only give your card when asked • only ask for a card if you will follow up
- 16. FOLLOW UP AND REPEAT • send a follow up email • set selective “coffee-dates” or lunches • show up regularly • join a committee • bring a guest
- 17. PLANTING SEEDS your connections • donors – sponsors (or connections to) • honorees (or connections to) • board members (or connections to) • committee members • in-kind donors • event participants
- 19. AN UNTAPPED GOLDMINE: BUSINESS NETWORKING for Fundraising Professionals Presented by Karen Perry-Weinstat President
Editor's Notes
- The objective is generally stated as the mission of the effort but can add details and benchmarks like how much you expect to increase revenues vs. year ago, or, in a down economy – how much you think is a reasonable amount to sustain… for a new event, it sets a target number based on an assessment of the assets and connections of the players.
- The objective is generally stated as the mission of the effort but can add details and benchmarks like how much you expect to increase revenues vs. year ago, or, in a down economy – how much you think is a reasonable amount to sustain… for a new event, it sets a target number based on an assessment of the assets and connections of the players.
- The objective is generally stated as the mission of the effort but can add details and benchmarks like how much you expect to increase revenues vs. year ago, or, in a down economy – how much you think is a reasonable amount to sustain… for a new event, it sets a target number based on an assessment of the assets and connections of the players.
- The objective is generally stated as the mission of the effort but can add details and benchmarks like how much you expect to increase revenues vs. year ago, or, in a down economy – how much you think is a reasonable amount to sustain… for a new event, it sets a target number based on an assessment of the assets and connections of the players.
- The objective is generally stated as the mission of the effort but can add details and benchmarks like how much you expect to increase revenues vs. year ago, or, in a down economy – how much you think is a reasonable amount to sustain… for a new event, it sets a target number based on an assessment of the assets and connections of the players.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.
- The strategy is what drives results – it’s the roadmap of how to get where you’re going. Ironically, people tend to skip the strategies and immediately start planning tactics… for event fundraisers this is an easy trap. That’s like saying to drive 15 miles and then turn right at the gas station.Instead, starting out with a guideline like: It’s about a half hour away, just north of the city. … gives perspective. The details are important, but without perspective, it’s easy to get lost.Basically, we need larger thinking to effectively meet goals.