Portfolio of success stories from Julie Welles, President/Marketing Strategist of SparkMission LLC. Specializing in marketing strategy, branding, social media marketing, small business, nonprofits, churches.
This presentation highlights the objectives and achievements using Facebook as marketing platform for corporate tiffin service company. Facebook marketing helped the company to achieve visibility reach to around 1000 FB users with in 50 days, which has been huge.
Further the presentation highlights how different types of events receives response on FB, with New Year 2014 greeting achieving maximum visibility.
We created an event that would take bread out of sandwiches, and flour out of cakes to ultimately showcase the versatility of the products in SASKO's range and educate media and food bloggers at the same time.
In this story, discover how Vega grew brand awareness and loyalty as they transformed from startup to established business. Using Hootsuite to focus efforts on building a social media presence, Vega grew a social community of 20,000 loyal followers from scratch.
How does Bob’s Red Mill Natural Foods use social media to spread brand awareness, build trust and transparency and bridge the gap between conscientious shoppers and farmers around the globe? We chatted with Cassidy Stockton, Social Media Manager at Bob’s Red Mill to hear their story.
House Party Drives Awareness for General Mills' #SnackThatGivesPartyHouse Party, Inc.
General Mills engage with House Party to launch an influencer marketing program that reached 17,000+ targeted consumers, to spread the word about General Mills® Snacks to friends and family, in person and across social networks.
This presentation highlights the objectives and achievements using Facebook as marketing platform for corporate tiffin service company. Facebook marketing helped the company to achieve visibility reach to around 1000 FB users with in 50 days, which has been huge.
Further the presentation highlights how different types of events receives response on FB, with New Year 2014 greeting achieving maximum visibility.
We created an event that would take bread out of sandwiches, and flour out of cakes to ultimately showcase the versatility of the products in SASKO's range and educate media and food bloggers at the same time.
In this story, discover how Vega grew brand awareness and loyalty as they transformed from startup to established business. Using Hootsuite to focus efforts on building a social media presence, Vega grew a social community of 20,000 loyal followers from scratch.
How does Bob’s Red Mill Natural Foods use social media to spread brand awareness, build trust and transparency and bridge the gap between conscientious shoppers and farmers around the globe? We chatted with Cassidy Stockton, Social Media Manager at Bob’s Red Mill to hear their story.
House Party Drives Awareness for General Mills' #SnackThatGivesPartyHouse Party, Inc.
General Mills engage with House Party to launch an influencer marketing program that reached 17,000+ targeted consumers, to spread the word about General Mills® Snacks to friends and family, in person and across social networks.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
Tesco Charity Partnership: The power of 3. Brand Breakfast: When brands meet,...CharityComms
Jenna Hall, programme director, Tesco Charity Partnership
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SickKids Foundation executed an integrated campaign that moved beyond traditional marketing and fundraising. Audience engagement platforms led to greater awareness of children’s health, a boost in fundraising dollars, and overall - outstanding results.
Case Study: Tyson Foods: Social Media Engagement for Cause Branding and Community Building
Presented by: Ed Nicholson, Director of Community and Public Relations, Tyson Foods, Inc.
Tyson Foods has become a corporate leader in the fight against hunger by engaging key stakeholders through social media channels. Tyson uses social media channels to not only spotlight the company’s own work in hunger relief, but to also build community by creating awareness of the issue of hunger and those involved.
www.bdionline.com
Working Together to Relieve Hunger (Europe, Hong Kong, India, Israel, Singapore and South Africa)
In this webinar we share ideas, stories, and best practices for working together with our food banking partners to relieve hunger. We discuss the purpose, resources and project ideas for the Lions Relieving the Hunger Campaign, and we will feature special guest presenters from the Global Foodbanking Network.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Clever vs Creative: Which Takes the Fundraising Cake?Charity Dynamics
As fundraisers, we face a lot of pressure from colleagues, bosses, and board members to be ‘creative’ and ‘cutting edge’. Who hasn’t heard “Why can’t we be more like CharityWater?” At the same time, you’re expected to hit your aggressive bottom line numbers. Is it possible to do both? In this webinar, you’ll hear from organizations who WERE able to use humor and cutting-edge messaging to achieve fundraising and awareness goals.
Charity Dynamics, Boston Children’s Hospital Trust, and Crohn’s & Colitis Foundation discuss new ways to raise awareness and funds for your organization while still staying true to your brand and relevant to your audience.
Tesco Charity Partnership: The power of 3. Brand Breakfast: When brands meet,...CharityComms
Jenna Hall, programme director, Tesco Charity Partnership
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
SickKids Foundation executed an integrated campaign that moved beyond traditional marketing and fundraising. Audience engagement platforms led to greater awareness of children’s health, a boost in fundraising dollars, and overall - outstanding results.
Case Study: Tyson Foods: Social Media Engagement for Cause Branding and Community Building
Presented by: Ed Nicholson, Director of Community and Public Relations, Tyson Foods, Inc.
Tyson Foods has become a corporate leader in the fight against hunger by engaging key stakeholders through social media channels. Tyson uses social media channels to not only spotlight the company’s own work in hunger relief, but to also build community by creating awareness of the issue of hunger and those involved.
www.bdionline.com
Working Together to Relieve Hunger (Europe, Hong Kong, India, Israel, Singapore and South Africa)
In this webinar we share ideas, stories, and best practices for working together with our food banking partners to relieve hunger. We discuss the purpose, resources and project ideas for the Lions Relieving the Hunger Campaign, and we will feature special guest presenters from the Global Foodbanking Network.
Similar to SparkMission LLC /Julie Welles Portfolio 2017 (20)
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5. hasbeen given in your honor:
Containsenough food to feed a
family of four for aweekend
A gift of
H O P E
powerpacksproject.org
for:
Power PacksProject providesweekend food and
nutritional education to needy responsive familiesso
children are prepared to learn and householdsare
empowered to effectively use food dollars.
hasbeen given in your honor:
Provideseggsand protein for families,
and additional income for farmers
A gift of
H O P E
hopeinternational.org
for:
HOPEInternational'smission isto invest in the dreamsof
familiesin the world'sunderserved communitiesaswe live
and proclaim the Gospel.
hasbeen given in your honor:
to empower the vital work of
A gift of
H O P E
World Bicycle Relief mobilizespeople through the Power
of Bicycles.Our mission isto create accessto education,
healthcare,and economic opportunitiesin developing
regionsof the world where distance isachallenge.
worldbicyclerelief.org
hasbeen given in your honor:
Stocking Stuffer: 2 booksfor aReach
Out and Read clinic partner
A gift of
H O P E
rorlancaster.org
for:
Lancaster County Reach Out and Read preparesLancaster
County'syoungest children to succeed in school by partnering
with healthcare providersto prescribe booksand encourage
familiesto read aloud together.
12. Promotions, Contests and Sweepstakes
Second Chance Firehouse
Challenge 24 Hour
Fundraiser for the National
Fallen Firefighters
Foundation 2015
Game Day Trivia Challenge
2015-Facebook Contests
16. Promotions, Contests and Sweepstakes
“Pin to Win” Sweepstakes.
Resulted in 39K pins, 500K
impressions, 1.2K new
followers, 1100 likes, 1.36K
Viral Shares. Also reached a
36K on Facebook and Twitter.
Meatball
Munchkins
Photo
Contest:
Reach: 72K
New Fans
Gained: 384
17. • WORK PERFORMED: STRATEGY, MARKETING, GRAPHIC DESIGN AND SOCIAL
MANAGEMENT OF FACEBOOK AND TWITTER PROFILES.
• ENLARGED FACEBOOK PAGE COMMUNITY FROM JUST 177 FANS TO OVER 10K
FANS, WITH A TOTAL ANNUAL ORGANIC REACH OF 143K, AN AVERAGE
ENGAGEMENT RATE OF 5.3% WHICH IS REMARKABLY HIGHER THAN THE
INDUSTRY STANDARD FOR CPG’S (.26%). INCREASED TWITTER FOLLOWERS
BY 232%
18.
19. • ESTABLISHED A NEW FACEBOOK PAGE FOR A NATIONALLY KNOWN AUTHOR
OF SEVERAL BOOKS ON THE SUBJECT OF CANCER AND HEALING. IN JUST 3
MONTHS, GAINED 5K+ FANS AND FOLLOWERS AND ENLARGED HIS REACH TO
MORE THAN 250K INDIVIDUALS AND EXPANDED HIS THOUGHT LEADERSHIP
THROUGH VIGOROUS CONNECTIONS WITH OTHER INFLUENTIAL CANCER AND
HEALING LEADERS ON FACEBOOK. ADDITIONALLY, THE ORGANIC AND PAID
POSTS INCREASED THE CONVERSIONS AND CLICKS THROUGH TO HIS
AMAZON BOOKSTORE.