The document discusses customisable products and explores how they can increase profits and open new markets. It outlines the business case for customisable products, including offering unlimited choice and reducing costs. The document also examines the technology, cultural influences, required software, types of customisable products, current and future markets, sales platforms, and critical success factors needed for customisable products.

1. Understanding Customisable Products
and the opportunities to use them to
increase profits and develop new markets
An introduction to our White Paper

3. White Paper Objectives
To help you understand the products, customers,
suppliers and markets for customisable, configurable
and personalised products.
To explore the software, business processes and other
critical success factors required to sell, produce and
market these products

4. The Products Explained

5. The Business Case
1. Unlimited Choice
2. Reduced Stock / Capital Investment
3. Reduced Lead Time for New Ranges
4. More Unique Products
5. Streamline Processes
6. Changing Profile of Consumers
7. High Impact Promotions

6. The Technology Drivers

7. Cultural Influences
● The Rise of the Maker Movement
● Mass Personalisation
● Mass Customisation
● Brands Culture
● Attitude to Technology
● Emotional Bonding with Personalised Products
● The Long Tail - Unlimited Choice

8. Software Required

9. Types of
Customisable
Products

10. Current & Future Markets
● B2C - Fashion & Footwear - create your own using product configurators
● B2C - Photo Gifts & Products - upload photos for prints, wall art & gifts
● B2C - Personalised Gifts & Products - personalise a template to make unique & stylish gifts
● B2C - Artists & Designers - print on demand wall art & gifts
● B2C - Fashion Print on Demand - licensed content on t-shirts & clothing
● B2C - Greetings Cards & Calendars - design your own cards & calendars
● B2C - Trophies & Awards - personalised for achievement, incentives & motivation
● B2C - Clubs & Charity Products - personalised or on demand to promote membership of a club or raise
money for that organisation
● B2B - Print Wear, Sports Wear & Workwear - printed & personalised garments for teams, uniforms and
promotions
● B2B - Promotional Products - branded marketing products made with company logos for B2B promotion
● B2B - Sign Industry - create your own signs
● B2B - Web2Print - create your own literature, stationery, forms & promotional print from templates
● B2B - Corporate Incentives & Awards - add names and details to awards & gifts

11. Sales Platforms

12. Critical Success Factors

13. Conversion Ratios
Up to 10% for customisable products - much
higher than other products

14. More Information
Download Full White Paper - click here
Contact - Gateway 3D
andrew@gateway3d.com
@gateway3d
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http://www.gateway3d.com
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