This document discusses the importance of being "search-friendly" and optimizing a website for search engines. It covers key topics such as:
- The "long tail" principle where most searches and traffic come from rare, specific search terms rather than general, popular terms.
- Common myths about search like relying only on general traffic or thinking more traffic is always better. Quality of traffic matters more than quantity.
- How search engines work and find content through crawlers and by analyzing keywords, titles, links and more.
- Practical search optimization tips like competitive analysis, keyword research, using descriptive titles, images and file names.
Making your Wine Site or Blog "Search-Friendly"Doug Cook
This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference.
In this talk I present a different view of search engine optimization for your wine blog or winery website. I discuss how people find information on the web, what the "long tail" means, and why you must understand it in order to connect with your potential audience. I define a notion of optimization that I call "search-friendliness," provide a basic overview of how to accomplish this, and outline how to be a good citizen in the search ecosystem - which ultimately means good business.
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
Making your Wine Site or Blog "Search-Friendly"Doug Cook
This is a talk given by Doug Cook, founder of Able Grape, at the 2009 Wine Bloggers Conference.
In this talk I present a different view of search engine optimization for your wine blog or winery website. I discuss how people find information on the web, what the "long tail" means, and why you must understand it in order to connect with your potential audience. I define a notion of optimization that I call "search-friendliness," provide a basic overview of how to accomplish this, and outline how to be a good citizen in the search ecosystem - which ultimately means good business.
Examine current SEO best practices to increase brand awareness, web visibility, web traffic, organic rankings and domain authority. Understand how SEO works, why some pages rank highly and what to do to move the needle.
Agenda:
In depth on what is SEO
Understanding Why Some Pages Rank Highly
SEO Case Study
The Anatomy of a Search Result
Sites Don’t Rank. Pages Rank. The Nuclear Football
What Moves Page Rankings?
Keyword Research
Understanding Keywords and Indexing
Using Adwords’ Keyword Planning Tool
On-Page Optimization – Best Practices
How a Search Result Wins-the-Click
Local SEO versus Organic SEO
Local SEO Infrastructure and must dos
Creating Linkable Assets - How to rank highly in a competitive market
About Presenter:
Scott Pierson is an SEO Consultant, speaker, blogger, trainer and adviser on the subject of search engine optimization. As a long-time speaker, Scott offers Beginner, Intermediate and Advanced level workshops on Local SEO, Organic SEO and Google Adwords Advertising. He helps companies develop an SEO strategy and a plan that maximizes rankings on critical keywords. Scott works with businesses large and small, start-ups and non-profit organizations and provides both training and hands-on expertise in on-page optimization, content strategies, link-building and white hat best-practices to improve search engine organic rankings.
SEO Best Practices: The Low Hanging Fruit for Immediate Results - TNT5 #heweb10Kyle James
Maybe you don’t even know what search engine optimization (SEO) is? Search engines are the first place that nearly everyone goes when looking for something. Having your site displayed at the top of results for relevant searches is a powerful way to get visitors to your website. In a sense it’s a way to provide free traffic to your site. Also because when people search, they are usually looking for a specific thing and being able to provide it to them you are gaining a relevant visitor. Unfortunately, when people think about SEO immediately those emails of spammers who guarantee #1 results in search engines come to mind. SEO doesn’t have to be black magic, pixie dust, or snake oil. College websites already have the authority to rank well in search engines, but are you getting the most exposure and relevant traffic that you could be? This presentation will go through the fundamental and approved methods for on-page optimization, off-page optimization, and implementing these best practices into your marketing efforts going forward. These actionable steps will be practices that you can take home and begin implementing on your site right away.
More Details: http://2010.highedweb.org/EventDetail.aspx?guid=3d25bd15-1661-4aaa-9d19-f6ca1c0673dc
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Want tons of traffic to your new website learn 5 easy ways!MontySalt
I know what you are thinking “The gurus are always saying that traffic is a snap. It’s child’s play. No worries.” However, there is some truth to this. Say what? When you have an older, established website and can afford a ton of $ for traffic the world is your oyster. But let’s change the scenario a bit. What if your website is so brand new that it’s “wet-behind-the-ears”? Not as clear-cut, is it? Now we are going to learn ways to bring a flood of traffic to your brand new website.
www.montysalt.com
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
This is your funnel on content…
Top of the Funnel 1
What topics do they want? It’s all about empathy…
Help your audience make a buying decision.
Your website is the mousetrap, Your content is the cheese… - Barry Feldman
Which words convert? It’s all about readability…
Latinate Words • More formal • Longer (polysyllabic) • Fancy, proper Examples acquire, transmit, construct, resist, deposit, imitate, determined
Anglo-Saxon Words • Less formal • Short (often monosyllabic) • Forceful, direct Examples get, send, build, stop, put, mock, set
Write like an 8th grader! …but don’t dumb it down Source: NN Group
Which posts have ranking potential? Low hanging fruit is delicious!
Top content…
Find your traffic champions
The Spike and the Long Tail Initial spike from email marketing and social promotion (one week) 20 to 40 visits per day from organic search (months or years)
Posts that rank high on page two… Queries Report with Advanced Filter for “Average
Posts that rank high on page two! Queries Report with Advanced Filter for “Average
Now for a little on-page SEO Let’s indicate the relevance...
Use the phrase in 4 places A. Once at the beginning of the title <title> B. Once in the first header <h1> C. Four to six times in the body of the page D. Within the links to the page from other pages on your site.
1. Title: Once in the beginning It appears above the address bar in your browser…
Don’t be too aggressive!
This stuff works…
Middle of the Funnel 2
Optimize for subscribers Grow. Your. List.
Before… After…
1900% increase. Not bad!
Why it works 1. Prominence 2. Promise 3. Proof
Find your conversion champions Which are your most compelling posts?
Subscribers per blog post… Reverse Goal Path with Advanced Filter for “Goal Previous Step 1” set to /blog/
Pageviews per blog post…
Subscribers per page view per blog post …well hello, champions!
Let’s watch that in slo-mo…
Now put on your traffic driving gloves…
Are they finding what they’re looking for? Your website unsatisfying…
Are they reading what you’re writing? The creation / consumption gap…
Percent Content Consumption source: Avinash Kaushik
Testimonials = supportive evidence
Never make a testimonials page
“When you say it, it’s marketing… When they say it, it’s social proof.”
Where there’s traffic, there’s hope...
Subsequent conversions The thank you page after the thank you page…
But wait! There’s more…
Subsequent Conversions…
Your pages. Your funnel. Let’s break it down…
Link Building Strategies: 2013 EditionRoss Hudgens
Presentation from BlueglassX "Link Building Strategies That Actually Work" session from Tampa, Florida.
Follow me on Twitter: http://www.twitter.com/rosshudgens
Rand Fishkin's presentation from the May 26th Wappow social media meetup. on why search engines need social data and how the two are merging together to create exciting opportunities for marketers.
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
Content marketing is a bit like gravity. It just needs a little push to get things started (or to make it go faster). This data-oriented session will cover unusual strategies on how to get way more from your inbound marketing using pay-per-click advertising! We'll cover unusual white hat strategies for link building, converting blog traffic into 3x more leads, content promotion, YouTube SEO and App Store optimization with as little as $50 dollars. You’ll gain insights into key paid offerings in major platforms like Facebook, Twitter, G+, YouTube, Google Display Network and iTunes, and learn how to leverage them to get more from your non-paid marketing efforts.
Secrets to Writing Content That Matters - Gillian MuessigMiva
You've got products. You've got content. Some of it might even be very good content. But is it content that will rank? Content that will sell? In short, is it the RIGHT content? Gillian takes a deep dive into a revolutionary process for determining the most valuable content to write. From the subject to the page where it resides, where it links and how it will rank, you'll finally have a firm grip and a replicable process for identifying, scheduling, writing and posting content that will actually boost your bottom line.
MivaCon 2016, Friday session 3.
Link Building Strategies That Increase Monthly Revenue by $240,740 #EngagePDXRoss Hudgens
Audio w/ slides: https://www.youtube.com/watch?v=rG-d1Jh6gEo
Are links not working for you? It might be your strategy, not the links. Ross Hudgens breaks down common applications and what to do instead in this presentation.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Google is Watching You: How Google Spies on Search Behavior to Rank WebsitesJohn Crenshaw
Google is watching you, your friends, your grandma, your kids, your spouse - and it's all an attempt to improve the search ranking algorithms.
Find out how Google might be using searcher behavior to improve the search results and the implications this has for anyone involved in SEO.
Presentation by Wil Reynolds of SEER Interactive on how to create a strategic plan for link building as part of your search engine optimization (SEO) campaign. Discussing how social is (or is not) impacting rankings / seo results.
We review tools like export.ly and others to show how you CAN use social to drive rankings today, while not waiting for google to figure it out.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Want tons of traffic to your new website learn 5 easy ways!MontySalt
I know what you are thinking “The gurus are always saying that traffic is a snap. It’s child’s play. No worries.” However, there is some truth to this. Say what? When you have an older, established website and can afford a ton of $ for traffic the world is your oyster. But let’s change the scenario a bit. What if your website is so brand new that it’s “wet-behind-the-ears”? Not as clear-cut, is it? Now we are going to learn ways to bring a flood of traffic to your brand new website.
www.montysalt.com
Optimizing Your Website for Search EnginesTony Sattler
SEO is hard. It’s a sub-section of the digital industry that has never found common ground. It's nearly impossible to tell who's good at it and who's not.
Fortunately, you can lay a foundation for good organic search traffic by implementing best practices on your own website.
Perils and Promises of Technology in Online CommunicationsBob Johnson, Ph.D.
Keynote presentation at NIRSA Marketing Institute. Reviews new options available for college and university marketing communications, the promise of new connections and higher impact and the perils of losing message control.
Animas European Blogger Conference 2013 PresentationGareth Cartman
My presentation for the European Blogger Conference 2013 in Barcelona, on SEO for blogging: evergreen content, keyword research, building visual keyword clouds and implementing your findings.
Perspectiva Online: Analítica Web, Redes Sociales y Optimización de Conversio...MarketValley
Presentación ofrecida por Onetomarket en el Search Congress Barcelona 2009 acerca del nuevo panorama del marketing online para convivir estratégicamente con la crisis: analítica web, redes sociales, optimización de conversiones.
El director general de Onetomarket España, lennert de Rijk, ofrece una completa descripción de la analítica web, redes sociales, optimización de conversiones.
WordCamp Ann Arbor: SEO Friendly Website ArchitectureRebecca Gill
In this presentation, we'll explore three SEO core tactics for creating a search engine friendly websites and blogs. We'll deep dive into setting up content silos, the pros, and cons of content depth, and superpowers found in internal links.
Sucessful Link Development - SEM Konferansen 2011Lisa Myers
My presentation from SEM Konferansen in Oslo Norway (September 2011). Going through Link analysis, management, creative and implementation. How to do link builiding properly.
Similar to An Introduction to "Search Friendliness" for Wine Writers and Wineries (20)
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
How world-class product teams are winning in the AI era by CEO and Founder, P...
An Introduction to "Search Friendliness" for Wine Writers and Wineries
1. An Introduction to “Search-Friendliness”Wine Writers Symposium, 2011 Doug Cook Founder, Able Grape
2. Overview Fundamentals Why does search matter? The Long Tail and what it means Defining Success “Search 101” How search engines work Implications for how you build your site Practical Considerations & Tools Measuring and Fine-tuning: Analytics Q&A
3. Why Does Search Matter? Way everyone finds everything on the internet Used even instead of “obvious” URLs (!) 3 2010 Top Searches Worldwide, ComScore, 1/2011
4. Why Does Search Matter? Massive pie, growing quickly* 131 billion searches per month 46% growth year over year Size of the pie, and growth, means two things: Huge opportunity Fierce competition Understanding search is a necessary skill 4 * ComScore 2009 Worldwide Data, 1/22/2010
5. THE “LONG TAIL” “The Web is not kind to generalists.” –Bruce Schoenfeld
6. The “Long Tail” (aka Zipf’s Law) Number of Times Seen Individual Words
7. The “Long Tail”(aka Zipf’s Law) Relatively Few Common Words (30% of text) Number of Times Seen Individual Words
8. The “Long Tail”(aka Zipf’s Law) Relatively Few Common Words (30% of text) Number of Times Seen Relatively Rare Words (70% of text) Individual Words
9. The “Long Tail”(aka Zipf’s Law) Relatively Few Common Words (30% of text) Number of Times Seen Relatively Rare Words (70% of text) Extremely Long Tail (not to scale)! 40-60% of individual words occur only once (hapaxlegomena) Individual Words
10. The “Long Tail” of Search “Popular Searches” < 25% of area “Rare” searches = 75% of the area Number of Times Searched Specific Searches
11. The “Long Tail” of Search Facebook Facebook apps Number of Times Searched How do Facebook apps make money Facebook apps for business Android Facebook apps Apps Facebooklil farm life gifts Specific Searches
12. “Long Tail” applies to any topic… Robert Mondavi Cabernet Robert Mondavi Number of Times Searched 2004 Robert Mondavi Cabernet 1997 Monddavi I Block Sauvingon Blank Parker Score ’04 Mondavi Cab Reserve Time in Oak ’04 Mondavi Cabernet Sauvignon ’04 Robert Mondavi CS Reserve Specific Searches
13. “Long Tail” applies to any topic… Searchers are infinitely creative! Many ways to search for the same thing Number of Times Searched 2004 Robert Mondavi Cabernet ’04 Mondavi Cabernet Sauvignon Specific Searches
14. Myth #1:“People will come to my homepage and browse to find what they want” How will they discover you in the first place? Even assuming they know your brand, “long tail” debunks this People find information mostly by very specific searches Expect these to take them directly to content of interest Ex: Only 18% of “Mondavi” searches were for homepage Implications: Your site must be “search friendly” or your (potential) users/customers will end up on another site Every page should be a complete experience, and a compelling introduction to your site
15. Myth #2:“I have to rank highly for some popular query to get lots of traffic” Don’t try to be #1 for “cabernet” Too much competition Only very top results get any user attention “Cabernet” is but a small slice of “cabernet”-related pie Only 7.5% of all queries mentioning cabernet! It is not the traffic you want Won’t result in a meaningful interaction unless you truly have the world’s best general resource for Cabernet information Put yourself in the shoes of the searcher The search engines will!
16. Myth #3: “More Traffic is Better” Two fictitious examples Humblevino.com: 1000 search visits/day Spamovin.com: 10000 search visits/day Which site is more successful?
17. Myth #3: “More Traffic is Better” Let’s say Humblevino.com is user-focused: 35% meaningful interactions (conversions) …and Spamovin.com is traffic-focused: 2% meaningful interactions Then Humblevino is more successful: More (350 vs 200) users engaged each day More likely to have repeat users, and grow search traffic Spamovin is: Potentially tarnishing their brand At higher risk of losing their search traffic
18. Defining Success Connect with all the people who are interested in what you have to say, and nobody else Maximizes meaningful interactions Define and measure your “meaningful interactions” Similar analogy can be made for Twitter, Facebook, etc.
19. The Long Tail: Summary The world is made up of people with very specific information needs “Optimal” traffic comes when you have the world’s best page for some very specific information need Each of these generates a tiny bit of high-quality traffic Make it up in volume! Have lots of specific, useful content on your site In practical terms: Wineries All wines, specific vintages, past and present, with detailed information Blogs Post often! Encourage comments Use tags Must be accessible to search engines Must be organized so “infinitely creative” searchers can find it
21. How a Search Engine Finds Content Crawler (robot, spider) fetches pages from the web Parses (picks apart) page, extracts the links Goes to new pages found among links, and fetches them (Lather, rinse, repeat).
22. Implications Crawler must find a link to your page Dynamic technologies (Flash, Javascript) problematic Content generated in response to user input (navigation by search/option menus) problematic Sitemaps (XML or HTML) can mitigate Crawler must be able to fetch/parse the page Flash: difficult/impossible to parse Age verification: is a crawler old enough to drink? Sites depending upon registration: bad Sites depending upon cookie from home page: bad Crawler doesn’t visit the homepage first! Blogging platforms OK, winery sites often problematic
23. How a Search Engine Searches Looks for all the search terms at least once in the combined: Document body Title Inbound link text (“Anchor text”) Document URL Long tail implications: Your great post about Natural Wines of Minervoiswon’t be found by that creative searcher looking for Low Sulfur Languedoc Wines unless those words are present somewhere*
24. Search Engine RankingNot all Text is Equal What is this page “about”? Key signals: Title, especially at the beginning Inbound link text Section headings? Does the text contain exact phrases from the search, or are the words scattered around? Does this look like properly constructed, useful writing? Is the page mostly focused on this topic, or is it about a lot of different things? In some cases may be worth splitting a page (e.g “Wines”)
25. Links are Crucial “If people bothered to link to this, it must be useful, interesting or authoritative” Quality Matters Are these links from independent sources? Do authoritative sites, especially within the topic of interest, link to this page? “Free links” are usually ignored (nofollow) Text of links is very important Independent descriptions of what page is “about” 25
26. Choosing Titles and Links Choose your title carefully: should be complete yet concise description of topic Missing words = missed opportunity for “tail searches” Long titles have less weight, can bring irrelevant traffic Choose link text exactly as you would a title for that page (Is that page really titled “click here?”) Don’t miss opportunities to make links Link back to related topics in future posts Think about “long tail” variants you can use Use keyword research tools to decide which variants might have the most value
27. Example Blog post: mrwinehead.com Last night I tasted the 2007 Hugel Gewürztraminer and it was good. A Great Wine I Tasted Click hereto read a wine review of the ‘07. Hugel’sGewürz is not bad. Mr Wine Headreviews the 2007. Hypothetical “long tail” searches: 2007 Hugel Gewürztraminer: will show up somewhere, not rank highly 2007 Hugel et Fils Alsace Gewürtztraminer: nope (But for “click here” this page will be the billionth result!)
28. Better Version: mrwinehead.com Last night I tasted the ’07 Gewürz from DomaineHugel in Alsace, and boy, was it good. Tasted: 2007 Hugel Gewürztraminer Check out a wine review of the 2007 Hügel Gewürztraminer. Hugel’sGewürz is not bad. Mr. Wine Head reviews the ’07. Hypothetical “long tail” searches: 2007 Hugel Gewürztraminer: yep 2007 DomaineHugel Alsace Gewürtztraminer: yep
30. Want Links? Essential Have something unique and interesting to say Build Relationships Social Media (Twitter, Facebook) Get visits, build relationships Controversy (“Link Baiting”) - sometimes Tools to ease sharing/linking Identify sites you want links from, and ask! Be patient Links, especially from high-value sites, must be earned Be careful if you change sites or move pages Done the wrong way, you will lose those hard-earned links
31. Learn from Successful Sites!a.k.a. Competitive Analysis Who do they link to? Who links to them? How much traffic do they get? Where from? For what search terms? What are other similar sites? What kind of people visit? Tools: Google Trends for Websites Alexa, ComScore, Quantcast 31
32. Keyword Research: Exploring the Tail Given a topic or a website, understand what related topics have most value Estimates of searches, competition for rankings Free, but with limitations: Google AdWords Microsoft adCenter Subscription tools Wordtracker, Keyword Discovery (Trellian), … 32
35. Image SearchWhy? Fewer searches, but opportunity to “connect” may be higher? For a compelling picture, being top result matters less May be blended into main search results 35
36. Image Search Use high-quality picture! As with text: Title, Links, Section Headings Use a descriptive filename reclaimed_wood_coffee_table.jpgvsDSC0032.JPG Use descriptive alt tags Text around picture should contain the key terms related to the picture (think “long tail”) 36
37. Duplicates Search Engines work very hard to remove near-duplicates from results Never copy content without permission! Be careful about licensing your site’s content to others Modify it, or require links back to original version You have rights if someone copies your content! See “DMCA takedown notice” Paged blog comments can even cause issues 37
39. Webmaster Tools Google Webmaster Tools, Bing Webmaster Central: sign up! Host of information about your site who links to you How many pages indexed crawl problems Allows you to report spam Site verification required Easy with Wordpress; search for “Webmaster Tools” in support Wealth of good documentation, including videos! Almost any topic covered here: Duplicate Content, Image Search 39
40. Analytics If you want to make something better, you must measure it
41. Analytics How do you know your changes are working? Where do you get inspiration for other changes to make? Track your traffic Where is it from? If from a search engine, what searches are they using? What pages are users visiting?
42. How do users respond to your site? Bounce rate Am I connecting with people who land on my site from a search? Time on site Where do your users go after the landing page? Optimizing is about learning from your users and evolving your site. NB: Google tracks these things too! Sites with high bounce rates may rank lower
43. Defining Success, Revisited Easy to get overwhelmed by data Define what “success” means for you Post a comment? Subscribe to RSS or email list? Purchase something? Follow me on Twitter? Read a second post? (i.e. bounce rate) Google Analytics allows you to define goals 43
44. Analytics Platforms Blogging platforms often include basic analytics Google Analytics – free, much more sophisticated Any of several WP plugins provide the tiny “code” to track pages Number of commercial packages (Omniture, etc)
45. Experiment! Don’t be afraid to try things, as long as you measure the results A/B tests can be very useful Surprising things can matter Fonts, colors can affect clickthrough rate of links Position/size of RSS link
46. Summary Produce unique, useful, interesting content! Understand the implications of the long tail Make sure your pages are findable/fetchable by search engines Make sure your content, especially titles/anchors, are well-chosen Build trust and community to get links Understand the tools available to you Measure your results and tune
47. Resources Required! Google Webmaster Guidelines Books Enge, Spencer, Fishkin & Stricchiola. The Art of SEO, O’Reilly, 2009 Jones, K. Search Engine Optimization: Your Visual Blueprint, Visual Publishing 2011 Halligan, B. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Wiley, 2009. 47
Editor's Notes
Topic has come up in many guises already. Pervasive, fundamental attribute of human behavior.This is the reason why of 2M books published, 1.8M are self-published.