An Introduction to Health Care Management

Specialization
Prepared for Health Tourism specialization for STS,
Mahatma Gandhi University, Kottayam
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Preji M P , IITTM Bhubaneswar
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A global profile
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Scope of Health Tourism in INDIA
 Indian Tourism in the 21st century has come a long way.
Its latest venture is the promotion of Medical Tourism.
 Medical Tourism / Health Tourism is the idea of travelling
abroad to well-known destinations for obtaining a wide
variety of medical expertise/ wellness treatments in the
form of consultancy and medical procedures including
surgery.
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 India has some of the best hospitals on par with USA,
UK and Europe in terms of expertise and facilities.
India is considered as a favourable destination for
medical tourism because of its
 world class treatments at substantially lower costs.
 Treatment in India can also be administered almost
immediately without any waiting period owing to the
large pool of experienced doctors and supporting
facilities.
 This is a major advantage for citizens of western nations
where healthcare is subject to long waiting period in
case of non-emergency procedures.
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TO SUM UP
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Why India
 The costs for the procedure, travel fare and stay in
India together may cost much lesser than the
procedure alone in some nations.
 India also provides world class treatment for every
specialty in medical science like Oncology,
Orthopaedics, Cardiology, Plastic Surgery,
Gynaecology, Dental procedures, Fitness therapies etc.
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PROSPECTS
 Indian tourism has built advanced transportation and
communication systems, and the country is now a rapidly growing
economy despite global economic slow down.
 These factors have enabled India to provide competitive medical
care as well as all the other needs required to make medical tourism
attractive.
 Medical tourism in India has enormous potential for development
because of its cost effectiveness for patients coming from the USA
and UK, and the good healthcare facilities which is not available in
Middle east and African countries. People, especially Americans,
who are un-insured are choosing medical treatment in India due to
its affordability and convenience.
 Many countries like Singapore ,Poland, Thailand, Israel , Brazil are
also promoting medical tourism. But relating to cost and facilities,
India is a reliable , affordable, and safe medical tourism destination.
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INDIA SHINING
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CAM
Alternative medicine is any practice which claims to heal
"that does not fall within the ambit of
conventional medicine.
"It may be based on historical or cultural traditions,
rather than on scientific evidence.
Alternative medicine is frequently grouped
with complementary medicine or integrative medicine,
which in general, refers to the same interventions when
used in conjunction with mainstream techniques, under
the umbrella term complementary and alternative
medicine, or CAM
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Complementary medicine is a range of medical
therapies that fall beyond the scope of scientific
medicine but may be used alongside it in the
treatment of disease and ill health. Examples
include acupuncture and osteopathy
Alternative forms of medicine are also practiced widely
and successfully in India. These include:
 Ayurveda
 Aroma Therapy
 Music Therapy
 Meditation
 Yoga
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Wellness
 The concept of Wellness tourism has been envisaged to
re-establish the equilibrium of lives and to overcome the
effect of prolonged stress due to today's fast paced life(
life style factors)
 Here customers pay substantial fees to eat less, eat
better, exercise, be counselled, sleep more, meditate
and will be subjected to a regimen of massages, purging
and sweating.
 The aim of the treatment is to make one feel de-stressed,
de-toxified and reset the biological clock and to be more
focused.
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HEALTH TOURISM & KERALA
 Medical tourism industry in Kerala is expected to be
worth $4 billion by 2017.
 While medical tourists from Germany,
France, Switzerland and the US prefer Ayurveda
treatment, those from West Asia and the UK give more
importance to modern medicine.
 The state has immense potential to develop the scope of
health tourism in the country. If Kerala is able to cater to
the growing demands of health tourism, it can surely
become the hub and one of the most preferred
destinations in the world for prospective and potential
health tourists,"
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Opportunities
 Kerala is famous for its traditional alternative treatments
such as Ayurveda, Yoga.
 Kerala has been attracting medical tourists for health-
restorative treatments through a combination of
Ayurveda, Acupuncture, Yoga, Herbal massages and
natural therapies,
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POTENTIALS
 The lengthy costal belt, peculiar geographical location, lusty
back waters, a large number of beaches, serene hillocks,
moderate climate throughout the year and highly literate
populace also have contributed
 For many years Kerala has been offering Ayurvedic treatments
and now a days medical tourism is added as another facet of
Kerala's tourism industry.
 With a medical tourism package, a medical tourist will get a
professionally administered health care as part of travel
package at the best hospitals/retreat/wellness centres. The
medical treatment for various ailments are packaged with
leisure packages at the best tourist resorts.
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PROSPECTS
 Kerala is well connected to several Middle East European and
Southeast countries by air. It has good number of hospitals and
renowned specialized doctors in most of the disciplines.
 Moreover the above said features, the wonderful climate in kerala
and the ability of natives to speak English helps Kerala to be the
most sought after destination for medical treatment in the entire
nation.
 Patients from around the globe settled for Kerala as because the
charges of major surgical procedures like cardiac surgery, dentistry,
and cosmetic surgery is very low in compare to western countries.
 The medical professionals of Kerala provides good pre and post-
operative care to their patients so that they can have a positive
experience. After medical treatments, the medical tourists can
spend time in high quality resorts or houseboats in kerala.
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Traits of Health Professionals
Well Organised medical/ wellness practioner
Knowledgeable in human physiology & anatomy
Open-Minded & Knowledgeable in Health regulations
for travel
Knowledgeable in preventive medicine/Community
medicine
Commitment to Customer Service
Conscious of the Social environment
Looks & Plans for Opportunities
Ability to Grasp New Technologies
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STS-524 -Why Health Care Management?
To Impart knowledge in different areas such as
 Basic anatomy and physiology of the human body
 Concept of health
 How get infected with diseases?
 Prevention
 Nutrition and life style
 Promotion of health and fitness
 Life style management
 Health Regulations for travellers
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Syllabi
 ..HEALTH CARE MANAGEMENT.pdf
 Health Tourism.pdf
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PAPERS
Health Specialization
III rd
SEMESTER
1. Basics of
Health Tourism
2.Health Care
Management
IV th SEMESTER
3.Health Tourism
& Ayurveda
4.Spa
Management
5.Medical Tourism
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HEALTH CARE MANAGEMENT
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DEFINITIONS
 Health care management can be defined as the use of
clinical and information technology, as well as
managerial and leadership skills, to ensure the optimal
delivery of health care.
 Health care is an expansive industry that ranges from
preventative care, to emergency services, to
follow-up and rehabilitation.
 Without effective management, the coordination of
health care is not possible.
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 Health Care Management is the study of some
aspects of health care, including
 the areas of health care policy,
 international health care systems,
 economy of health care,
 quality assurance, as it relates to the prevention,
treatment and management of illness.
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ANATOMY
 Science which deals with the study of various
structures that make the human body
 It also studies about its relationship of its constituent
parts to each other.
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HUMAN ANATOMY
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PHYSIOLOGY
 Science which deals with the study of functions of
various parts which make up the human body
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Physiology Vs Variations
 The structure and function are two Inseparable
aspects of animal organization.
 A study of the body of a well organized animal shows
that it is formed of many distinct parts- which differ
from one another in function
 Deviation from the normal function is a clear
indication of a disease. The science of diseased
organism is called pathology
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PATHOLOGY
 Thus the diseases can be treated only if the
structure and function of the organism are known.
 Pathologic physiology
 Pathologic anatomy
Pathologic anatomy deals with structural changes,
where as pathologic physiology is the study of the
changes in the functions of the diseased.
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GENERAL PHYSIOLOGY
 In fact all principles of general physiology are based on
sound knowledge of cellular physiology.
Cellular physiology deals with the structure and
functions of a cells.
 General physiology deals with the study of all the
live activities (functions) going on the living organism
as a whole.
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Why Physiology and Anatomy?
 The diseased can be treated only if the structure and
function of the organism are known.
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Unicellular Vs Multi cellular
 In unicellular living forms, the life activities of a single
cell constitute the activities of the organism.
 In multi cellular organisms, the integrated activities
of the various cell types are responsible for the
characteristic activities and behavior of the whole
organism. Cells of the multi cellular organism undergo
differentiation and each type of cell is specialised
for different function.
 Thus the existence of multi cellular organism depends
on the cooperative and integral activities of all the
constituent cells.
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Organization in multi cellular
Organisms
CELL
TISSUE
ORGAN
SYSTEM
BODY
(Multiple Systems)
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ORGAN SYSTEM
Different organs with similar functions are united to
form an organ system. Organs of a system function in a
coordinated manner to carry out a major life processes.
The various functions of the body are carried out by
the organ system.
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Human Organ System
 Skeletal system
 Muscular system
 Digestive system
 Circulatory system
 Respiratory system
 Excretory system
 Nervous system
 Endocrine system
 Reproductive system
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SKELETAL SYSTEM
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SKELETAL SYSTEM
The bones and cartilages form the skeleton in a
vertebrate animal.
The skeletal system acts as supporting frame work of
the body.
It also protects the internal organs
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MUSCULAR SYSTEM
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MUSCULAR SYSTEM
 It is formed of muscles
It is concerned with the movements of the body and
the locomotion of the animal
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DIGESTIVE SYSTEM
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DIGESTIVE SYSTEM
 It consists of alimentary canal and associated digestive
glands
The alimentary canal is a long tube consisting of
mouth, tongue, pharynx , esophagus , stomach ,
intestine and rectum
A number of digestive glands ( salivary glands , liver
and pancreas ) open into the alimentary canal
They produce the digestive enzymes. This system is
meant for feeding, digestion and absorption of
food materials
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CIRCULATORY SYSTEM
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CIRCULATORY SYSTEM
The heart, arteries, arterioles, capillaries and veins
constitute this system
It transports blood, respiratory gases , hormones
between various part of the body
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RESPIRATORY SYSTEM
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RESPIRATORY SYSTEM
 The nostrils ,nasal passages, pharynx, larynx, trachea,
bronchi, bronchioles and lungs constitute this system
The system is responsible for the exchange of gases
between the organism and environment –ie absorption
of oxygen and removal of carbon dioxide
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Excretory system
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Excretory System
 kidney, Ureters, urinary bladder and urethra form this
system.
It is concerned with the removal of waste products
from the body
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NERVOUS SYSTEM
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NERVOUS SYSTEM
 The brain, spinal cord, nerves and sense organs form
the nervous system
The system receives information of external and
internal changes to give rise to sensations , transmits
information among different parts of the body in the
form of propagated potential changes (impulses )
It also controls and co-ordinates other system
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ENDOCRINE SYSTEM
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ENDOCRINE SYSTEM
 It consists of endocrine glands or ductless glands
which produce hormones for regulating the functions
of other organs and tissues within the body.
They also bring about necessary adjustment with the
external environment
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REPRODUCTIVE SYSTEM
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REPRODUCTIVE SYSTEM
 It includes both male and female reproductive
systems.
 Male reproductive system includes testes, epididymis,
vas deferens, seminal vesicles, prostrate glands and
penis
 Female reproductive system consists of ovaries,
fallopian tubes, uterus, mammary glands and vagina.
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 Human Anatomy & Physiology.flv
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