Giovanni Moretti, Full Time Professor, and Arianna Morini, PhD Researcher, both at Roma Tre University, Rome (Italy), present the results of an experimental empirical research where an integrated model of reading education in primary school has been applied to promote the aesthetic experience and to help develop the students’ creative and artistic thinking (Kiefer,1986; Huck, 2004; Huang & Hsu, 2004). The interest of the research was to verify if and how it is possible to qualify the didactic proposal introducing activities, experiences and artistic materials as integration and support of the curricular contents. Particular attention was paid to illustrated books, art books, illustrated and interactive e-books and the apps dedicated to art (Moretti, 2017; Morini, 2017). The research involved a primary school with two experimental classes and two control classes. The data was collected using quality-quantitative tools. In particular, the “TCD-As” (short version) was used (derived from Williams, 1994; short version edited by Moretti, Biasi, Giuliani & Morini, 2016), the “Divergent Thought Test” (Williams, 1994) and the “Questionnaire on the aesthetic experience” (by Wanzer et al., 2018; translated and adapted for primary school by Biasi, Moretti & Morini, 2019). The results of the research confirm as the innovation of teaching, enriched by an integrated model of reading education, aimed at fostering the development of the students’ sense of aesthetics and creative thinking, has been effective and produced a statistically significant result in the experimental group compared to the control group.