The document discusses the role and performance of media in society. It notes that media acts as a mirror of society and vice versa, watching over political democracy by informing, educating, and entertaining the public on important issues and events. However, media is also accused of sensationalizing stories and events for profits and ratings, compromising reliability. The document concludes by highlighting media's potential roles in informing people of government plans, motivating purposeful action, and acting as an independent watchdog through accurate, honest and sensitive reporting.

1. Presented By
Ms Paikrai
Ms Sima
Mr Swapan
Mr Soumendra
Mr Joel
Mr Biswendu
On Paper - IV

2.  To understand media face
 To review the performance of media
 To value the trend of media

3. Nothing but means of communication

4.  Media is mirror of the society
 Society is mirror of Media

5.  Watch dog of political democracy
 Inform, Educate & Entertain

6.  Pulse Polio Immunisation
 MNREGA
 RTI Act
 JNNRUM
 Panchayatiraj

7.  Sonia Gandhi’s origination
 Tehelka (Rang De Basanti film was made)
 Cash deal in parliament (2009)
 Exit poll

8. •Campaign on System of Rice
Intensification
•Wedding issue of Sania Mirza
•26 /11
•Kargil War
Making fast money by cashing on
news in wrong sense & way
e.g.

9. Media is a silent insect
e.g.
•Portraying murder & crime etc
(Aaj Tak, Zee News)
•Insurgency stories
•Abduction of WB Police Officer
Star Anand

10. Trying to attract audience for TRP
e.g.
•TV serials on family politics
(Zee & Star TV)
•News canvasses
(Times Now)

11. Become dramatic & lost it’s
reliability
e.g.
•Demise of Jyoti Basu
•H1N1 flu
•Cricket than Hockey

12. As a pressure group
Inform People – Plans & Policies of Govt.
Motivate people into a purposeful action
Opinion maker
Motivate people & policies
Inject productive attitude and behavior
Prepare people to face the challenges
Independent audit & as whistle blower
Accuracy, honesty and sensitivity