Social media has lost its way from its original promises by focusing too much on advertising and brands rather than building relationships. While companies used to advertise products, they now advertise themselves through self-promotion on social media. To be truly effective, brands need to think like their customers, feel what they feel, speak their language, listen to what they say without taking demands literally, and create value through engaging content rather than just showing up online. The key is developing real relationships rather than seeing social media as just another channel for advertising.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
Twitter is klein in aantal tekens, maar groot in slagkracht van woorden. Maar het leukste is toch wel dat écht alles te promoten valt met een tweet! Of je nu meer volgers wil op je account, de conversatie over een trend wil boosten of meer conversie nastreeft… Aurore legt uit hoe je dit het best aanpakt.
#Osoc15 - 27/07/2015 - 4 steps to promote your appRCA group
4 easy-to-follow steps to promote your application or technology through smart communication.
Presented at the Summer of Code (#Osoc15) for an audience of start-up coders on 27/07/2015 at Corda Campus Hasselt.
What makes millennial customers tick?
What is it that’s separates Generation Y from all the others? How does this generation think especially when it comes to buying decisions? How do you appeal to the customer in them? How do you reach them in this day and age especially when traditional forms of advertising don’t work on them as effectively? 2016 is the year of Millennials as customers. Millennials are altogether different generation with different sorts of preferences.
Here are some valuable insights that will help your business stay young and appeal to Millennials.
Twitter is klein in aantal tekens, maar groot in slagkracht van woorden. Maar het leukste is toch wel dat écht alles te promoten valt met een tweet! Of je nu meer volgers wil op je account, de conversatie over een trend wil boosten of meer conversie nastreeft… Aurore legt uit hoe je dit het best aanpakt.
#Osoc15 - 27/07/2015 - 4 steps to promote your appRCA group
4 easy-to-follow steps to promote your application or technology through smart communication.
Presented at the Summer of Code (#Osoc15) for an audience of start-up coders on 27/07/2015 at Corda Campus Hasselt.
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Get more customers & build a community TODAY. Based on a presentation given by Aleksey Weyman - alekseyweyman.com | Facebook/Twitter/Instagram: @alekseyweyman
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
The Incite Primer: The Evolution of Marketing and Communications in 2013Nick Johnson
The first briefing for my new company, Incite.
In this document, we go into detail on three of the major foci for the marcomms professional in 2013:
1) How big data, social media, and customer-centricity will drive a merging of the marketing and communications department
2) How multi-channel is going to revolutionise marketing and communications - again
3) The growing primacy of 'customer-centric' strategy within large corporations
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Kap met uurtje-factuurtje en neem een creatieve gek aan!Coopr
De meeste communicatiebureaus zijn net als advocatenkantoren. Zij rekenen af op het aantal declarabele uren. Een erg discutabel model. Een Essay uit CommTalks van Betteke van Ruler.
http://www.adfoshop.nl/betteke-van-ruler-commtalks.html
UPDATE: The State of Corporate Social Media Briefing 2014 is now available. You can download a free copy here - http://ow.ly/zrDAX
The State of Corporate Social Media is a free briefing from Useful Social Media on how large companies are using social media.
It is based on responses to our annual survey – and this year we had over 1,000 respondents – so the data is more reliable and complete than ever before.
business intelligence, marketing best practice, social media best practice, social media for business, social media intelligence, social media report, social media strategy
Get more customers & build a community TODAY. Based on a presentation given by Aleksey Weyman - alekseyweyman.com | Facebook/Twitter/Instagram: @alekseyweyman
The world of social marketing is changing quickly. This is meant as an update to our 2012 predictions, with a bit of content around PR agencies and how they can use social.
La compañía 360 presenta el informe "Social Commerce Playbook": What the nexus of social media & shopping means for your brands en el que se analiza la relación entre los medios sociales y el ecommerce en su tendencia hacia el social Commerce. (inglés)
The Incite Primer: The Evolution of Marketing and Communications in 2013Nick Johnson
The first briefing for my new company, Incite.
In this document, we go into detail on three of the major foci for the marcomms professional in 2013:
1) How big data, social media, and customer-centricity will drive a merging of the marketing and communications department
2) How multi-channel is going to revolutionise marketing and communications - again
3) The growing primacy of 'customer-centric' strategy within large corporations
This 20 page primer goes into detail on how large brands are evolving their approach to marketing and communications.
Download a full copy at www.bit.ly/IncitePrimer
We discuss:
1) The 4 Key Issues for 2013: Predictions for the development of your role
2) How big data, social media and customer-centricity will drive a merging of the marketing and communications departments
3) How ‘multi-channel’ is going to revolutionise marketing and communications. Again.
Have a look!
Kap met uurtje-factuurtje en neem een creatieve gek aan!Coopr
De meeste communicatiebureaus zijn net als advocatenkantoren. Zij rekenen af op het aantal declarabele uren. Een erg discutabel model. Een Essay uit CommTalks van Betteke van Ruler.
http://www.adfoshop.nl/betteke-van-ruler-commtalks.html
Op 12 december 2013 hield Todd Defren, de uitvinden van de Social Media News Release en CEO van Shift Communications een talk in Rotterdam bij PR Coopr over een nieuwe moderne kijk op earned en converged media.
PR & Content Marketing Social Media School oktober 2011, workshop door Jos Go...Coopr
De slides die horen bij de workshop PR & Contentmarketing bij de Social Media School 2011 van MarketingRSLT. De workshop werd verzorgd door Jos Govaart van PR Bureau Coopr
PR & Contentmarketing: Communicatie Springbreak 2011, door Jos Govaart van CooprCoopr
Op 25 mei 2011 gaf Jos Govaart, oprichter en adviseur bij PR Bureau Coopr de workshop PR & Contentmarketing in het kader van de "Springbreak" van vakblad communicatie.
PR & Social Media: Communicatie Springbreak 2011Coopr
Presentatie van de Workshop PR & Social Media (OEI) van Jos Govaart. Oprichter en Adviseur bij PR Bureau Coopr. De workshop vond plaats in Houten, bij de Communicatie Springbreak.
Presentatie voor de kick off bijeenkomst op maandag 4 april bij de NBOV in Gouda. In totaal nemen 14 bakkers deel aan deze pilot 'Groeien in social media'.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
7. T-Mobile CEO John Legere on #bendgate
“This is an amazing supercomputer in your hand. What the f*ck
are you putting in your pants and sitting on it for?”
14. In an era when:
of consumers say:
“Shopping today is less about the
brands/products themselves and
more about me - what I’m feeling
or needing.”
68%
Source: Engagement study from About.com and Latitude, Feb. 2013
http://www.mediapost.com/publications/article/192778/consumers-seek-brand-engagement-personal-touches.html
15. We’re still seeing this:
Source: http://tomfishburne.com/2014/09/socialmedia.html
Trust is up slightly over last year, but it’s still down overall.
People don’t trust the government, business or the media.
This example just popped this week.
Comcast screwed up a customer’s bill for over a year, and he notified them repeatedly.
Their response was to deliver more equipment that he didn’t need or want, charge him $1800 and send it to collections.
When he showed up with a detailed spreadsheet and noted that he worked for a major accounting firm, Comcast looked him up, notified his boss and his company fired him.
Facebook ran afoul of users (again!) with its questionable tactics on experimenting with users’ News Feeds.
This was yet another violation in which Facebook made a transgression, hoping that users wouldn’t mind because they depend on the service.
After Steve Jobs passed away, Apple has gotten more scrutiny.
Bendgate gave Apple some PR headaches when people found that when the phone is placed in a front pocket (of a wedding attendee wearing a suit, no less – seriously, if you’re wearing a suit, use your big boy pockets) it may bend.
T-Mobile’s CEO took a more practical view of the matter.
Kit Kat managed to supplant Oreo as the king of real-time marketing with this one.
You can’t just sit there like nothing’s happening.
And you certainly can’t send the lawyers – the team that puts the ‘no’ in innovation.
The promise of social has always been two-way conversation, listening, learning and adapting, transparency and people.
Notice that YOU are at the center.
But that’s not the way it’s worked out. It’s all about brands.
Self-absorption isn’t just for celebrities; brands suffer the same affliction.
How quaint.
Back when we talked AT people.
But wait – we’re STILL talking at people.
We’ve taken the old broken way of advertising and transplanted it onto our existing platforms.
Social media: you’re doing it wrong.
But enough about me. Let’s talk about you. What do you think about me?
The Woody Allen social media theorem and the Yogi Berra corollary.
I found this in a Main Street store. It’s from years ago but it still rings true today.
The skills we knew and that mattered in Main Street USA – a firm handshake, a steady gaze in the eye, when your word was your bond – are the same behaviors we need today.
Classic marketing quote.
Or more accurately, classics marketing quote.
First said by Cicero, circa 60 B.C.
And it’s more true today than ever before.
A strategy should include:
Making great products – because if you don’t, there’s no sense in getting online
Having engaging content that adds value to customers’ days. Value can come in the form of education, debate, information, humor. Make them look smart and you win.
Platforms are two-way; give them the ability to talk back.
When you address them, don’t get caught up in jargon or legalese.
And above all, LISTEN. Follow the advice of your grandmother, who said, “You have two ears and one mouth; use them in that proportion.”
He also said, “You can have any color you want, as long as it’s black.”
If you need any proof that it’s going on, just pick a platform and listen in.
The challenge here is that there’s so much unstructured data out there that it can create confusion around decisions.
Back in 2003, customers of the F-150 complained that the bed of the truck was too small.
They wanted more space to haul around stuff.
Ford asked: “What would you have us do?”
Customers: “Raise the sides of the bed.”
So Ford did just that, giving them more cubic capacity.
But the problem was that customers now complained that the sides of the bed were too high to allow them to effectively get the stuff at the bottom of the bed.
“So what should the solution be?” Ford asked.
“Lower the sides of the bed!” – the very opposite of what they asked Ford to do to give them more space.
SMH
So, Ford engineers observed how people used their trucks and discovered that many of them were stepping up on the rear wheel in order to reach into the bed.
And thus, the side-step was born.
Not a marvel of engineering. And certainly not what the customers asked for.
But it met a need.
Ford has gone further by giving customers a place to offer ideas, transparently, and for other customers to vote on them.
View ideas by category, date or popularity.
Circulated with the product strategy team to integrate into product planning.
The lesson of putting the untrained to work without supervision.
Ref. The Simpsons Season 2, Episode 15 “Oh Brother, Where Art Thou?”
Ultimately, if we’re listening to our customers and engaging with them on all of these wonderful platforms, we should be building relationships with them.
The Latin root of the word relationship is rel-a-tio, which means bringing or carrying back.
What if we brought back the way we used to do business?
By talking with people, getting to know them, understanding their needs and giving them what they need – even if it’s not what they ask for.
This can work in real life. But it takes time.
Trust is built by doing things consistently and repeatedly, over time.