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An api is not "yet another feature"
Shay Weiner discusses the critical role of APIs in modern software development, highlighting how major companies like Netflix, eBay, and Salesforce leverage APIs to enhance their services. The document emphasizes the importance of understanding the developer user persona and the need for businesses to optimize their API offerings for monetization and user experience. It also outlines the challenges and considerations when launching a public API, including the impact on control and scalability.
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Similar to An api is not "yet another feature"
An api is not "yet another feature"
- 1. Shay Weiner, ProductManager @ Wix Code An API is not "yet another feature" shayw@wix.com linkedin/shayweiner For Engineers
- 3. Netflix is ableto stream to over 200 different device types thanks to its API. 60% of eBay’s listings are done through their API. 50% of Salesforce transactions are done through their API. Twitter receives over 13 billion API calls daily.
- 4. The special roleof engineers in adding an API to a product TODAY
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- 8. Configuration hell Unique experienceand flows Wix Code
- 9. Wix Code ▪ Wixelements ▪ Site database ▪ 3rd party services ▪ Wix solutions (e.g., Wix Stores) ▪ Node server ▪ Site API ▪ Report events (Facebook pixels) import wixData from 'wix-data'; $w.onReady(function () { return wixData.query("myCollection") .find() .then( (results) => { $w("#myTable").rows = results.items; } ); } )
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- 12. Wix Code APIs allowWix experts to offer unique experience and flows for their clients Business Justification
- 13. Slack APIs allow 3rdparty applications to push / pull data Business Justification
- 14. Netflix is ableto stream to over 200 different device types thanks to its API. 60% of eBay’s listings are done through their API. 50% of Salesforce transactions are done through their API. Twitter receives over 13 billion API calls daily. Business Justification
- 15. Engineers should helpanswer the question: Who is going to make money using the API? Business Justification
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- 17. A developer user personais different from existing users, and they’re the ones who use the APIs. Developer User Persona
- 18. Existing experience DeveloperExperience Developer User Persona
- 19. Documentation Existing users How tovideos & articles Inline tooltips Integration/application engineers on site (B2B) Developers API Reference Code examples Developer User Persona
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- 21. Developer User Persona User experience Existingusers Consistent UX patterns Consistent look & feel On boarding Developers Getting started tutorial SDK for multiple programing languages Test console Test kits
- 23. Developer User Persona Support Existing users Callcenter Ticketing system On site Developers Forum Community
- 25. Developer User Persona Marketing Existing users Paidads Related industry conferences Developers Meetups Developers forum (Stackoverflow, Hacker news) Hackathons
- 26. Educate your organizationand take the lead on developer experience. Developer User Persona
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- 28. Usually goes likethis Dear developer, here are 5 features solving a user problem please provide an effort estimation. ... ... ... Product Scope
- 29. IN Feature 1 Feature 3 OUT Feature2 Feature 4 Feature 5 Product Scope
- 30. IN Feature 1 Feature 3 OUT Feature2 Feature 1 Feature 3 Feature 4 Feature 5 API Product Scope
- 31. Feature 1 Feature 2 Feature3 Feature 4 Feature 5 API First Product Scope
- 32. Feature 1 Feature 2 Feature3 Feature 4 Feature 5 IN Feature 1 Feature 3 API First Product Scope
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- 35. IN Custom Registration UI OUT CustomRegistration UI with no code Register new user API First Product Scope
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- 37. API-First forces youto focus on the most critical functionality Product Scope
- 38. When the API goespublic
- 39. Ariel has limitedresources When API goes public
- 40. As long asshe controls the access she doesn't need to scale When API goes public
- 41. Introducing API meansyou lose control of how customers use your product When API goes public
- 42. Prepare to scale... WhenAPI goes public
- 43. ...and scale more WhenAPI goes public
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- 47. Measure conversion toactive usage Measure Success
- 48. Talk to yourusers and non-users Measure Success
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