Patti Mazzara from PrintingToMail.com discusses strategies for successful direct mail marketing campaigns and fulfillment. To get an excellent response, research target markets and employ a direct mail service to send mailers using commercial services. Personalizing messages, prominently displaying offers and guarantees, offering free gifts or trials, and getting feedback can help increase response rates. Using colored paper or stating your geographical area can also boost success. With the right strategies, direct mail is still an effective marketing method.