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Amyris Fernandez, Ph. D.
The Innovation Challenge
Or
The Challenges of Innovation
Big
Business
Small
Business/
Startups
Need to innovate in order to survive
Too slow and bureaucratic
Usually stuck in processess
Low resources
Business Challenge!!
Main Issues / Challenges
Innovation is cool, is needed but it always end up
in one of the 3 behaviors:
1. Indifference
1. Hostility
2. Isolation
Lots of inniciatives out there!
Lots of methodologies!
But companies look for result$
Therefore, the main problems are
Leadership Profile
&
Company Goals
How to overcome
 First of all - Find a sponsor!
 If your are leading Innovation:
Inside a big company:
- Show results from a quick
ethnographic study
- Start educating people to use
Design Thinking Methodologies!
- If possible, create a
multidisciplinary team, and place it
outside the corporate mess!
Inside a startup:
- Show UX results: ROI, A/B Tests,
- Then start doing Usability Tests
with the IT & design guys leading
the interviews
- After that, make sure you
discover who the real users are,
and how they actually use the
product! Make developers be
involved in the process.
Innovation is not to everyone!
No dejes de completar nuestra encuentra online
isa.ixda.org/2015/encuesta
¡Muchas gracias!
Amyris Fernandez, Ph. D.
+55 11 981221723
amyris@gmail.com

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Amyris innovation challenge_isa15

  • 1. Amyris Fernandez, Ph. D. The Innovation Challenge Or The Challenges of Innovation
  • 2.
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  • 6. Big Business Small Business/ Startups Need to innovate in order to survive Too slow and bureaucratic Usually stuck in processess Low resources Business Challenge!!
  • 7.
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  • 10. Main Issues / Challenges Innovation is cool, is needed but it always end up in one of the 3 behaviors: 1. Indifference 1. Hostility 2. Isolation
  • 11.
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  • 14. Lots of inniciatives out there!
  • 16. But companies look for result$
  • 17. Therefore, the main problems are Leadership Profile & Company Goals
  • 18. How to overcome  First of all - Find a sponsor!  If your are leading Innovation: Inside a big company: - Show results from a quick ethnographic study - Start educating people to use Design Thinking Methodologies! - If possible, create a multidisciplinary team, and place it outside the corporate mess! Inside a startup: - Show UX results: ROI, A/B Tests, - Then start doing Usability Tests with the IT & design guys leading the interviews - After that, make sure you discover who the real users are, and how they actually use the product! Make developers be involved in the process.
  • 19. Innovation is not to everyone!
  • 20. No dejes de completar nuestra encuentra online isa.ixda.org/2015/encuesta ¡Muchas gracias! Amyris Fernandez, Ph. D. +55 11 981221723 amyris@gmail.com