SlideShare a Scribd company logo
Before departing Amtrak, The National Railroad Passenger Corporation Government Owned Corporation Government/Amtrak relationship
Leadership Sales/Image Capital/Infrastructure Rail Market Reform (by promoting connectivity) All aboard
Fast Facts 22,000 Employees. 500 stations in 46 states. Trains run every minute of the year. Amtrak is a political story, not a corporate one. Time  for a rewrite Set a vision and strategy for the future and inspire  others to follow your vision.
Grow ridership AND employees. Incentives More than just punching the clock Foster an ecosystem where employees  connect with the local communities. Innovate at every level, from start to stop. Listen to the 22,000 person team Use social media in conversation tool Focus on customers NOT government.
Amtrak leading the way Unique opportunity to grow and change image/concept. HOW? Innovate using available High-Tech. Be part of world’s train competitiveness. Break a record!
No more chucu-chucu-tuu-tuuuu GREEN  SAFE COMFORTABLE ONTIME
Make the connection Connect infrastructure to promote rail travel.  Transit Planning Promote connection between state run rail companies. Federal subsidy to promote connection Use state rail companies as laboratories  Choice promotes innovation.
[object Object],[object Object],[object Object],[object Object],[object Object],A mtrak  R ecognizes  t he  E nvironment ARTE  The Environmental  Engineer
Carbon Emissions  (per passenger mile) Rail  .21 kg Car  .35 kg Air .48 kg
Energy Saving Initiatives Amtrak uses diesel fuel produced at a higher volume per barrel of crude oil and electricity produced in the Northeast from a variety of fuels Increased use of dynamic braking & regenerative braking Last year, Amtrak substituted electric locomotives for diesel locomotives on the Keystone Corridor between Philadelphia and Harrisburg, Pa.
Renewed Focus on Long Distance Original mission of being a national intercity passenger rail system Passengers are fundamentally just like freight The costs of operating a train do not double when the length of the train doubles
Passenger rail systems in Japan, Germany, The Netherlands   It’s not only a matter of how much money Amtrak is given out of public treasuries, it’s a matter of how that money is spent Wi-Fi East Coast railway route in the U.K.  Consider new ways of doing things...
Tickets please! WEB 2.0 Technology  Change method of reward points. Design packages. Fix competitive prices. Target new customers.
Thanks for choosing Amtrak Innovative leadership and inspiring vision. Green, high-tech infrastructure. Encourage competition in the transportation system. BELIEVE IN AMTRAK!

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Amtrak -- Innovation Policy

  • 1. Before departing Amtrak, The National Railroad Passenger Corporation Government Owned Corporation Government/Amtrak relationship
  • 2. Leadership Sales/Image Capital/Infrastructure Rail Market Reform (by promoting connectivity) All aboard
  • 3. Fast Facts 22,000 Employees. 500 stations in 46 states. Trains run every minute of the year. Amtrak is a political story, not a corporate one. Time for a rewrite Set a vision and strategy for the future and inspire others to follow your vision.
  • 4. Grow ridership AND employees. Incentives More than just punching the clock Foster an ecosystem where employees connect with the local communities. Innovate at every level, from start to stop. Listen to the 22,000 person team Use social media in conversation tool Focus on customers NOT government.
  • 5. Amtrak leading the way Unique opportunity to grow and change image/concept. HOW? Innovate using available High-Tech. Be part of world’s train competitiveness. Break a record!
  • 6. No more chucu-chucu-tuu-tuuuu GREEN SAFE COMFORTABLE ONTIME
  • 7. Make the connection Connect infrastructure to promote rail travel. Transit Planning Promote connection between state run rail companies. Federal subsidy to promote connection Use state rail companies as laboratories Choice promotes innovation.
  • 8.
  • 9. Carbon Emissions (per passenger mile) Rail .21 kg Car .35 kg Air .48 kg
  • 10. Energy Saving Initiatives Amtrak uses diesel fuel produced at a higher volume per barrel of crude oil and electricity produced in the Northeast from a variety of fuels Increased use of dynamic braking & regenerative braking Last year, Amtrak substituted electric locomotives for diesel locomotives on the Keystone Corridor between Philadelphia and Harrisburg, Pa.
  • 11. Renewed Focus on Long Distance Original mission of being a national intercity passenger rail system Passengers are fundamentally just like freight The costs of operating a train do not double when the length of the train doubles
  • 12. Passenger rail systems in Japan, Germany, The Netherlands It’s not only a matter of how much money Amtrak is given out of public treasuries, it’s a matter of how that money is spent Wi-Fi East Coast railway route in the U.K. Consider new ways of doing things...
  • 13. Tickets please! WEB 2.0 Technology Change method of reward points. Design packages. Fix competitive prices. Target new customers.
  • 14. Thanks for choosing Amtrak Innovative leadership and inspiring vision. Green, high-tech infrastructure. Encourage competition in the transportation system. BELIEVE IN AMTRAK!

Editor's Notes

  1. Amtrak is 18% more efficient than flying or driving.  
  2. Unlike commercial aviation, which mostly uses highly refined jet fuel This method of slowing trains is more fuel-efficient than braking with power applied.
  3. According to the Bureau of Transportation Statistics’ latest report issued in 2009, Amtrak’s market share of intercity transportation is one tenth of one percent of the national transportation output. The long hauls are where the money is made; the short hauls are done for customer convenience and as feeders, and paid for by the profits from the long hauls. higher revenue potential
  4. Amtrak’s current business plan revolves around the most expensive types of trains to operate - short distance corridor trains - with the lowest return on investment.