Amsterdam Living Lab




Daan Velthausz
   Capetown
2nd March 2011
Implementation of open innovation environment
— Share knowledge
 —  between science and business


— Open testbed
 —  for new applications and media


—  Professionalising approach
 —  Based on living labs


— Market focus
 —  With commercial parties


— Together
 —  With the European network
Goal
  To create a large scale testbed environment in the Amsterdam area
  focused on the use of ICT and new media


 — Measurement of use and experience
   — Assets: Toolkit, Substantial user base
 — Internationally known and used
 — Feedback for Science and Companies
 — Open Innovation Ecosystem
 — Attracting companies
 — Boosting social science
   — user centred design, user behavior,
   — new service development, …
Principles ALL


— Driven by companies
— Push and Pull
— Consumers and Business
— Industry and Science
— Quantitative data derived
  — Unobtrusively & Objective and eXperience
— Different types of experiments (cyclic, rapid, longitudinal)
— Support for (scientific) analyses
Facts
Partners
 — Amsterdamse Innovatie Motor
 — Centre for Content Culture and Technology (UvA & HvA)
 — Waag Society
 — Telematica Instituut/Novay
 — IIP Create


Budget 2 Mln Euro, subsidy of
 — EZ (Pid 2007)
 — Amsterdam Topstad


Started January 2008
Focus & Current Activities

— Methodologies & Tools : Telematica Instituut / Novay
— Design process: FABLAB
— Tourism Pilots: UVA


— New Media & ICT              IIP Create, Cinegrid
— Tourism                      Pilot with tourists
— Energy & Environment         Smart City (Liander, Accenture)
— Mobility & work              Smart working centre (Cisco)
— Health & Wellbeing           Health Lab


— Collaboration
  — International              Helsinki, Manchester, Barcelona, …
Amsterdam Living Lab Phases

— Creation and setup
— Community and project development
— Exploratory projects
— Validation projects
— Evaluation
— Institutional phase
Funding Amsterdam Living Lab

— Initial funds to set up Amsterdam Living Lab (50% Regional + 50%
  National)
— Amsterdam Smart City (50% Regional, 50% private: Industry / SME)
  — In 2009 started, now 16 projects, 25 SME’s involved
— Amsterdam Health Lab (75% Regional, 25 private)
  — In 2010 started Healthlab initiative and via the participation of
    “SIGRA” with its 140 members of healthcare institutions (big and
    small) in the Amsterdam area, are connected to the Amsterdam
    Living Lab.
  — Via the Amsterdam Municipality (“service wonen, zorg en
    samenleven”) small scall initiatives have been started where SMEs
    can participate to support people locally when providing services to
    each other.
Funding Sources

— International (UN, EU, …)   — Research project
— National                    — Stimmulating Regional Innovation
— Regional / Local


— SME’s                       — Dedicated services
— Industry partners           — Co-creation
— Academic Partners           — Corporate Social responsibility programs
                              — Studentships
Concrete opportunities

— Collaboration, joint proposals
 — PPPP
 — Smart Cities
 — ….
— Staff Exchange
 — students

Amsterdam living lab capetown 2-3-2011

  • 1.
    Amsterdam Living Lab DaanVelthausz Capetown 2nd March 2011
  • 2.
    Implementation of openinnovation environment — Share knowledge —  between science and business — Open testbed —  for new applications and media —  Professionalising approach —  Based on living labs — Market focus —  With commercial parties — Together —  With the European network
  • 3.
    Goal Tocreate a large scale testbed environment in the Amsterdam area focused on the use of ICT and new media — Measurement of use and experience — Assets: Toolkit, Substantial user base — Internationally known and used — Feedback for Science and Companies — Open Innovation Ecosystem — Attracting companies — Boosting social science — user centred design, user behavior, — new service development, …
  • 4.
    Principles ALL — Driven bycompanies — Push and Pull — Consumers and Business — Industry and Science — Quantitative data derived — Unobtrusively & Objective and eXperience — Different types of experiments (cyclic, rapid, longitudinal) — Support for (scientific) analyses
  • 5.
    Facts Partners — Amsterdamse InnovatieMotor — Centre for Content Culture and Technology (UvA & HvA) — Waag Society — Telematica Instituut/Novay — IIP Create Budget 2 Mln Euro, subsidy of — EZ (Pid 2007) — Amsterdam Topstad Started January 2008
  • 6.
    Focus & CurrentActivities — Methodologies & Tools : Telematica Instituut / Novay — Design process: FABLAB — Tourism Pilots: UVA — New Media & ICT IIP Create, Cinegrid — Tourism Pilot with tourists — Energy & Environment Smart City (Liander, Accenture) — Mobility & work Smart working centre (Cisco) — Health & Wellbeing Health Lab — Collaboration — International Helsinki, Manchester, Barcelona, …
  • 7.
    Amsterdam Living LabPhases — Creation and setup — Community and project development — Exploratory projects — Validation projects — Evaluation — Institutional phase
  • 8.
    Funding Amsterdam LivingLab — Initial funds to set up Amsterdam Living Lab (50% Regional + 50% National) — Amsterdam Smart City (50% Regional, 50% private: Industry / SME) — In 2009 started, now 16 projects, 25 SME’s involved — Amsterdam Health Lab (75% Regional, 25 private) — In 2010 started Healthlab initiative and via the participation of “SIGRA” with its 140 members of healthcare institutions (big and small) in the Amsterdam area, are connected to the Amsterdam Living Lab. — Via the Amsterdam Municipality (“service wonen, zorg en samenleven”) small scall initiatives have been started where SMEs can participate to support people locally when providing services to each other.
  • 9.
    Funding Sources — International (UN,EU, …) — Research project — National — Stimmulating Regional Innovation — Regional / Local — SME’s — Dedicated services — Industry partners — Co-creation — Academic Partners — Corporate Social responsibility programs — Studentships
  • 10.
    Concrete opportunities — Collaboration, jointproposals — PPPP — Smart Cities — …. — Staff Exchange — students