The document discusses various business-related terms and concepts tested in a business quiz. It provides 15 multiple choice questions ranging from identifying brands and companies to explaining business strategies and concepts. For each question, response options are provided and the correct answer is marked. The questions cover diverse topics including time zones, company histories, product launches, and accounting practices.

1. The E-Cell
Business Quiz
BY THE QUIZ CL UB, I I T K H A RA GP UR
A K A , THE P EOP L E ' S S OC I A L I S T QUI Z C OM M I TTE E
OF THE P ROL ETA RI AN RE P UBL I C OF K G P

2. www.facebook.com/Quizzers
kgpquizclub.wordpress.com
QM: AJAY VISWANATHAN (5 TH YR, EC)

3. Finals

4. Infinite Bounce
CLOCKWISE

5. 1
Bombay Time and Calcutta Time were defined in 1884 and the
latter survived until 1948, when it was replaced by IST. Calcutta
Time was 24 minutes ahead of IST. Another unofficial convention
was the ‗bagan time‘, which is a whole hour ahead and was
designed to allow tea gardens to get their work done by daylight
alone.
Why is ‗bagan time‘ in the news currently?

6. Assam govt. decision to move clocks
ahead of IST to facilitate businesses

7. 2
In 1930, this 100-years-plus brand advertised near the mastheads
of leading English dailies, like the Times of India, with the phrase
'Atom Bomb'. It was founded by K. Nageswara Rao Pantulu, a
journalist, freedom fighter and social reformer. Name the brand.

8. Amrutanjan pain balm

9. 3
What is unique about the numerous SBI ‗Vasundhara‘ branches
across the country?

10. Exclusively for women

11. 4
What are these called?
Jade Blue has launched a new
fashion label in India. The
brand is now going overseas
due to a huge demand coming
from UK, US and East Africa.
It comes in 20 colours and 12
styles and sold mainly in
Madhya
Pradesh, Maharashtra, Andhr
a Pradesh and Gujarat

12. Modi Kurtas

13. 5
For what occasion have these
vertical notes been circulated?

14. Winter Olympics at
Sochi, Russia

15. 6
Why is the Statliche Munzen
Baden-Wurttemberg in
Stuttgart, Germany minting new
1 and 2 euro coins depicting
Milda. (statue in pic)
Milda is of crucial importance in
the history of country X. She
represents the freedom
movement in the country.
Put funda and Id X.

16. Latvia
Latest to join the Euro

17. 7
How do we better know it?
X is a multinational Spanish banking group. It was formed in 1999
from the merger of banks which had previously amalgamated
three important banks in Spain, namely Banco de Bilbao, Banco
de Vizcaya, Banco Exterior de España and the state-owned Caja
Postal de Ahorros, with other minor entities.
X is the second largest bank in Spain. The bank has recently
focused on overseas expansion, and now operates in 40 countries.
Like many other Spanish companies, it enjoys a dominant
position in Spanish-speaking Latin American countries. It also has
a strong presence in southern European countries, especially
Portugal and Italy, and has expanded into the United States and
in Asia.

18. Banco Bilbao Vizcaya
Argentaria
Sponsor of La Liga (Liga BBVA)

19. 8
Name please.
India‘s newest airline – X, promoted by Lingamaneni Estate Pvt.
Ltd. Is headquartered in Vijaywada.
It is the first regional airline from Andhra Pradesh.
They currently have two Embraer jets flying. They plan to connect
tier-2 and tier-3 cities in the future.

20. Air Costa

21. 9
Reason behind these
decisions?
In 2006, Apple decided to stop using the word X in their products
to avoid liability purposes
In 2007, they decided to drop a word Y from their company name.

22. X – Laptop, Y - Computer
To avoid toasted skin syndrome due to prolonged exposure to heat
Dropped computer to reflect on their diversified products

23. 10
X-coin is a lite-coin derived cryptocurrency
As of last week, ~24% of the 100 billion total X-coins have been
mined
It was created by programmer and former IBM engineer Billy
Markus of Portland, Oregon, to reach a wide audience and avoid
getting involved with the controversial history behind Bitcoin
Its mascot is a Shiba Inu dog character which is famous in its own
right.

24. Dogecoin

25. 11
A disingenuous accounting practice in which periods of good
financial results are used to create reserves that shore up profits in
lean years. ―X accounting‖ is used by a company to smooth out
volatility in its financial results, thus giving investors the
misleading impression that it is consistently meeting earnings
targets. This reliable earnings performance is generally rewarded
by investors, who assign the company a premium valuation.
Regulators frown on the practice since it misrepresents a
company‘s performance, which may be very different in reality
from what it purports to be.
The term may be derived from the fact that a company which
employs this practice dips into the ―X‖ of reserves whenever it
feels like it. But the company may have to pay a steep price if it is
caught with its hand in the proverbial X.

26. Cookie Jar Effect

27. 12
WTGW
X is a term for a project developed by a small and loosely
structured group of people who research and develop a project for
the sake of radical innovation.
The term originated with Lockheed Martin‘s WW2 X project,
when the P-80 Shooting Star was designed by their Advanced
Development Projects Division in Burbank. Strong smells from a
nearby factory wafting int their tent made R&D workers think of
the foul-smelling X factory in Al Capp‘s Li‘l Abner.
Other projects include Google X Lab, or the one set up by Steve
Jobs to develop the Macintosh computer located behind the Good
Earth restaurant in Cupertino.

28. Skunk Works

29. 13
Id the celebrity backing this
charity
Reach Out World Wide (ROWW) - consisting of skilled volunteers
- is a non-profit registered organization. While part of a relief
team responding to the massive earthquakes that devastated Haiti
on January 12, 2010; Actor/Producer X saw a gap between the
availability of skilled resources and the requirement for such
personnel in post-disaster situations. Following the trip he
contacted a group of his friends to assist him in forming ROWW
with the purpose of filling this unmet need.
Roger Rodas was the CEO of Always Evolving, a Valencia-based
high-end vehicle performance shop owned by X. Rodas became
X‘s financial adviser in 2007 and helped establish ROWW.

30. Paul Walker

31. 14
The licensed brew exists at Universal Studios Orlando, but now
Starbucks has begun offering the frothy beverage X on its ‗secret
menu‘. It would be available during the holiday season only since
its key ingredient toffee nut syrup is not available all year-round.
It is available as a cold X Frappucino or a Hot X Latte.
For bonus points, what is concept behind the ‗secret menu‘?

32. Butterbeer, from Harry
Potter
Starbucks employees can make anything on the secret menu as
long as you know the recipe for it, which is thankfully available
online

33. 15
This effect refers to auditors performing more careful due
diligence when auditing companies in order to prevent accounting
errors. This extra level of accounting scrutiny often leads to
companies restating earning even though they have not
necessarily intentionally misrepresented material accounting
information.
It takes its name from the accounting firm X, which was indicted
in a number of accounting scandals in relation to the Enron
collapse. It usually occurs as a result of change in accountants.

34. Andersen Effect

35. Infinite Bounce
ANTI-CLOCKWISE

36. 1
This product was first made for women in 1937. It was
manufactured by the Shulton Company that was founded by
William Lightfoot Schultz.
The early product was developed around a colonial theme.
Connect Grand Turk, Friendship, Wesley, Salem, Birmingham
and Hamilton to the product.

37. Old Spice sailing ships

38. 2
It is an investment strategy in which one investor allows a second
investor to control where and how to invest the capital. The X
investment will usually be used when one of the parties lacks the
ability of confidence to invest for themselves. The strategy will
place trust in someone else‘s ability to gain profits.

39. Sidecar investment
The word "sidecar" refers to a motorcycle sidecar; the person
riding in the sidecar must place his or her trust in the driver's
skills. This differs from coattail investing, where one investor
mimics the moves of another.

40. 3
Apples have become a symbol for the X company.
The story behind it is that X put out a bowl of apples at the
reception of his office when he opened his door in the middle of
the Great Depression. People were skeptical about opening in the
middle of the depression and said that it wont be long before X
would be selling apples on the street.
Apples continue to be a symbol of X‘s hospitality and success
throughout the years.

41. Leo Burnett

42. 4
Pics from the X museum.
What is the vault guarding?

43. The secret recipe to make
Coca-Cola

44. 5
What did they do?
In 2010, to achieve a uniform look among their airhostesses,
Indigo enforced a bizarre policy.
―We wanted the crew to have a young and international look,‖
explained stylist Ambika Pillai, who has been grooming the Indigo
crew since its inception four years ago. ―Long hair or hair buns
would not go with the image,‘‘ she said.
There was some initial resistance to the policy. ―You can‘t force a
person,‖ the source added, though Pillai claimed she has not
received any complaints from the crew.

45. Made to wear wigs

46. 6
Back in 2003 when X was in production, Universal bowed to
incredible pressure from fans and released early footage of the
special effects. The plan was to get the fans talking and build up
word-of-mouth. However, the special effects were in the early
stages and were so bad that the buzz it generated killed any
chance the film had. The same happened to Catwoman with the
early look at Halle Berry's outfit.
What is this effect called?

47. The Hulk Effect

48. 7
ID the character/book
The X curve is a chart plotting the (positive)
relationship between inequality and
intergenerational social immobility in several
countries around the world.
The curve plots "intergenerational income
elasticity"—i.e. the likelihood that someone
will inherit their parents' relative position of
income level—and inequality in the United
States and twelve other developed
countries, though some versions of the curve
include developing countries.
The name of the curve refers, somewhat
ironically, to a character from a famous novel
who shows a high degree of mobility, rising
from being a bootlegger, to leading the Long
Island north shore social set

49. Jay Gatsby from the Great
Gatsby

50. 8
What is special about this
drink?
A Lithuanian brand - Stakliskes holds the
patent for manufacturing this drink.
It is soon going to be launched in India.
What is special about this drink and its
connection to India?

51. Madhu Madya, honeybased alcoholic drink
Based on a recipe mentioned in the Rig-Veda

52. 9
Name the person or the
brand
This company was set up in 1938 and named after its founder. It
manufactured parts for gas masks during World War II. After the
war, its founder turned attention towards making a peace time
product. While doing so, he discovered a way of turning
polyethylene slag , a byproduct of crude oil refinement, into a
strong, resilient, grease free plastic and gave it his name.

53. Earl S Tupper, Tupperware

54. 10
Put funda
You‘ve heard of word of mouth publicity. What is word of thumb
publicity/marketing?

55. Marketing through SMS

56. 11
Name the brand
This brand's label, which originated in 1880s, was redesigned in
1930 with a prominent red star. After the Second World War in
1951 in many countries the red star - due to its association with
communism - was changed from red to white with only a small
red border. It became completely red again in the early 1990s
after Perestroika.

57. Heineken Beer

58. 12
Connect

59. Films produced by
crowdsourcing finances
I am – raised through social media. Share in profits and
mentioned in credits
Raghu Romeo – buying shares on website
Manthan – AMUL coop society funded
Lucia – through facebook

60. 13
What is cross badging?
Examples:

61. Same car, different brand
Cross badging is the auto world‘s equivalent of older wine in a new
bottle. It is a strategy used globally in the auto sector by group
companies or partners sharing the same car or platform with
minor engineering changes.
This strategy has miserably failed in India

62. 14
It is a term for a corporate-takeover strategy with which a third
party poses as a white knight to gain trust, but then turns around
and joins with unfriendly bidders.
It is named after one of the most frightful and ambitious
characters whose success lies in the ability to deceptively appear
noble and virtuous

63. Lady Macbeth strategy

64. 15
Sitter
Gillis Lundgren, a draughtsman wanted to fit a table, sold under
the brand name Lovet, into his car. In order to do so, he cut off the
legs off his table and then reassembled the table at home. He then
discussed the idea with his employers which then built its entire
business around the concept, launching its first piece in the mid
1950s. Name the company he worked for.

65. IKEA
He introduced Flat pack furniture

66. Tie Break

67. In business parlance, what is meant by a Mexican Raise?

68. Slang for a better job but no
increase in salary