The document discusses the concept of 'amplified individuals' and 'amplified organizations' within an emerging small business ecosystem, highlighting their ability to utilize social connections and innovative strategies for collaboration. It emphasizes new skills required for success, such as mobbability and influency, which enable individuals to navigate complex social and business environments. Additionally, it suggests that these individuals can create new structures that challenge traditional market dynamics through economies of sociality and responsive resilience.

1. Amplified Individuals, Amplified Organizations: An Emerging Small Business Ecosystem Andrea Saveri Institute for the Future [email_address] June 19, 2008

2. our roots Founded in 1968 Spin-off of the RAND Corporation Methodologies to forecast the future, applied to business, government, & non-profits Our founders: Paul Baran Olaf Helmer Jacques Vall é e

4. future of work map

5. amplified individual

6. Provide social filters for massive amounts of information highly social

7. highly social: sharing resources

8. highly social: sharing photos

9. highly social: sharing news

10. highly social: life details

11. Tap into and contribute to the intelligence of crowds highly collective

12. highly collective: wikis

13. highly collective: prediction markets

14. highly collective: crowdsourcing

15. highly collective: crowdsourcing

16. i love bees

17. Band together ad hoc to create infrastructure and accomplish tasks highly improvisational

18. highly improvisational: coworking hat factory, san francisco

19. highly improvisational: virtual worlds

22. Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills highly augmented

23. highly augmented: ambient devices

24. highly augmented: attention interfaces

25. highly augmented: attention interfaces Anti-procrastination alert: You have been browsing the Internet for 10 minutes. You can turn off these alerts in System Preferences. OK

26. highly augmented: attention interfaces

27. Organizational Superheroes New skills for an emerging business ecosystem

28. The ability to work in large groups A talent for organizing and collaborating with many people simultaneously mobbability

29. The ability to be persuasive in multiple social contexts and media spaces An understanding that each context and space requires a different persuasive strategy and technique influency

30. Measures your responsiveness to other people’s requests for engagement Your propensity and ability to reach out to others in a network ping quotient

31. Fearless innovation in rapid, iterative cycles protovation

32. Creating content for public consumption and modification open authorship

33. Fluency in working with different capitals, e.g., natural, intellectual, social, and financial multi-capitalism

34. Thinking in terms of higher level systems, cycles, the big picture longbroading

35. Filtering meaningful info, patterns, and commonalities from massively-multiple streams of data signal/noise management

36. cooperation radar The ability to sense, almost intuitively, who would make the best collaborators on a particular task

37. what’s important for small business? Amplified individuals have the motivation and know-how to create new structures and processes that bypass traditional constraints and frame a new relationship with “big” business and the market.

38. How? Economies of sociality Asymmetric power Responsive resilience New market niches