2. Company Overview
glispa is a global mobile marketing company that guarantees results.
From user acquisition to monetization, we activate global audiences to action and reach
growth objectives with our data-driven approach.
2008
Founded in Berlin
7 Offices
Around the Globe
$77M
Market Tech Holdings
+ 550
Global Brands
& App dev.
$100M
Revenue
Active Campaigns in over
180 COUNTRIES
Active Users / Month
1 BILLION
Ad Impressions / Month
400 BILLION
3. About Ampiri
A single SDK connecting your app to hundreds of Ad-
Networks & DSPs
Ampiri empowers you to gain full control and
transparency over your inventory
Ampiri mediates between ad-networks and
programmatic demand, and allows you to efficiently
run your house campaigns and direct demand at the
same time
Ampiri smart optimization engine provides you with
the best mix of highest eCPM and fill-rate
4. Ampiri SDK
A single SDK connecting your app to hundreds of
Ad-Networks & DSPs
● Modular SDK bundle with quick and easy integration of
hundreds of networks within the SDK
● Supported ad types: native, banner, interstitial, video
● Supports both Client side & Server integrated ad networks
● MRAID & VAST supported
● Accurate statistics from all demand partners
5. Ampiri - A Winning Mediation Solution
COMPLETELY RESILIENT
to any Ad-Network or DSP
TRULY BLENDED
demand between Ad-Networks & DSPs
SELF-SERVE
or managed service
SINGLE SDK
hundreds of networks & DSPs
ADVANCED CONTROLS
for manual handling of your ad-network
prioritization
FULLY AUTOMATED
optimization of your inventory
ADVANCED TARGETING
powered by glispa audience platform
FULL
TRANSPARENCY
8. Ampiri Video ads - Advanced ux , Increased ROI
● Deliver immersive, high impact video ads for
successful app monetization and user acquisition
● HD Video ads load instantly with customizable view
& interaction options for better performance
● customizeable video options:
○ Supports both Horizontal and Vertical
Orientation
○ Automatic or Forced Orientation
○ Auto-Play or Manual (Opt-In) Playback
○ Reward and Non-Reward options
○ Countdown Timer
○ Skip Option
○ Mute Option
○ Customizable End Cards
9. Ampiri - Transparency. Control.
Network by Country report
● eCPM and fill rate by country/network/placement
ensures transparency and highest optimization
● Ampiri collects and analyzes eCPMs on a country/
format/ network level for its dynamic waterfall creation
● app owner can view the performance per
network/country at any given moment to ensure its
revenue stream is optimized at all times
10. Determining floor prices based on historical
country/placement performance data per network
Ad request
Ampiri RTB Exchange
NO
YES
NO
YES
NO
Winning DSP
serves ad for $2.50
Pick best performing network
with highest eCPM possible
Ad served by network A.Sending out a second wave of bid requests to DSPs with a floor price
according to the second best ad-network ranked (B.)
Pick second-best performing network based on the historical
data collected by Ampiri on networks performance
DSP’s serves ad for $1.2
Determined floor price $2.5
Bid request sent to DSPs with $2.50 floor
Ad request to network A. for $2.50 eCPM
Bid request sent to DSPs for $1.2 eCPM floor
Ad request to network B. for $1.20 eCPM
AMPIRI
WATERFALL
DIAGRAM
Network List by
eCPM
Network A. $2.5
Network B. $1.2
Network C. $0.8
Bid response from DSPs
for $2.50 or above?
Ad network A.
responds with an Ad?
DSPs responded with Ads
for a price floor of $1.2?
YES
11. Ampiri - a fully transparent Waterfall
Our waterfall dynamically prioritizes ad-networks & DSPs per country according to their actual performance
and fill rates
12. Ampiri - transparency. control.
Performance by network report
● full transparency into performance of all networks, DSPs,
house ads and direct demand
● Intuitive graphs indicate all relevant performance metrics
● Customizable to show requests, responses, impressions,
clicks, CTR, eCPM or revenue
● drill down into ad-placement level, format type and other
key metrics
● full visibility of performance in real-time
13. Ampiri - transparency. control.
Country report
● comprehensive reports enables you to better
understand your audience, revenue streams and
performance per specific Geo
14. Ampiri - transparency. control.
Manual Prioritization of demand partners
● dynamic waterfall optimizing on country level to
achieve highest eCPM and efficiency
● Ampiri allows you to manually prioritize your desired
networks, DSP or direct demand
● Intuitive UI allows you to apply individual priority
rules on a country/format level
15. Ampiri - transparency. control.
Network management dashboard
● Server side settings can be applied to manage demand
sources at any point in time
● Adjusting network settings can be done via an intuitive UI
16. Ampiri - transparency. control.
Direct Demand/ House Ads - Ad serving settings
● Combine your own direct demand (campaigns) into the mix,
with intuitive controls for direct ad serving
● You can define various controls for your campaigns:
○ campaign (flight) time
○ pricing model
○ price per campaign
○ campaign pacing
○ targeting by geo / device
○ manage developers direct demand
● manage house ads/ cross-promotion campaigns as part of
your direct demand controls
17. Ampiri - transparency. control.
Audience analytics (Beta)
● gain detailed insights into your app users
● find out about your audience:
○ where they come from
○ how many active users you have on a daily basis
○ internet access type
○ SDK version is implemented by users
○ top 10 device breakdown
○ average app session length
○ average app session count
18. Why choose Ampiri over ad-Networks
Typical Ad Network
Poor fill rate in Tier 2 & 3 countries
Unpredictable returns: dependence on
the current, suboptimal budgets in the
network
Decreasing rate of return: often just one
campaign is carried out with poor results
Ampiri
Maximum fill rate: high traffic demand
also in Asia and Africa
Revenue maximization: dynamic partner
substitution in case of decreasing return
Optimized monetization: selecting the
best buyer in every one of 200
countries
19. Case Study
DRAG RACING
#1 Racing Game on Google Play
Results after Ampiri integration:
REVENUE GROWTH
Drag Racing previous monetizers: AdMob, Millenial Media, Chartboost, Flurry
● 153% revenue growth between week 1 and 7
● Overall fill rate increased to 94%
● overall eCPM increase from $0.45 to $0.80
● North America eCPM: increase to $ 2.40 for banners
and $8.70 for interstitial at an overall fill rate of 97%
= 153% Revenue Growth
Key Results:
Ampiri Network
21. Why choose Ampiri
Unique mediation platform,
providing a market leading solution
Global coverage, best utilization
rates in BRIC / APAC
Fully transparent, enables publishers full
control over their app monetization
Single SDK - hundreds of
networks & DSPs
Highly experienced Ad-Ops team,
providing end-to-end support
Serving some of the largest
publishers globally
22. Thanks for your attention.
ampiri.com | monetize@ampiri.com | +49 (0)30 555 713-00
