This document discusses the connections between the fields of information retrieval (IR) and search engine optimization (SEO). It notes that while the two fields are interested in similar topics around search and user behavior, they rarely interact at conferences or within their communities. However, attending IR conferences has provided the author with many learnings that have helped improve their SEO work. Both fields also face ongoing challenges, such as dealing with non-structured data and modern web frameworks, and continued collaboration between IR and SEO could help address problems in web search.
6 Visitors Behaviors to Personalize User Experience TheFamily
Adrien Lafond believes in badass marketing to build dreams from the ground up. He Started 3 business. He now works freelance to help websites get more conversions. He tells us 7 Behaviors You Can Watch (Track) To Personalize User Experience.
6 Visitors Behaviors to Personalize User Experience TheFamily
Adrien Lafond believes in badass marketing to build dreams from the ground up. He Started 3 business. He now works freelance to help websites get more conversions. He tells us 7 Behaviors You Can Watch (Track) To Personalize User Experience.
Building And Releasing an Online Game From Nothing With NoOps - ChefConf 2015Chef
Over the last two years we have built not just the game and the supporting software for what it takes to make an online game, but the team and the culture to support it. Using the tools for the right job: programming languages, frameworks, external services, open source tooling, development patterns and processes, we've been able to do so without over-hiring and instead fully embracing a DevOps culture.
In this talk you'll experience this story from to back. Come hear how Undead Labs grew from a small 20 person game development shop creating a single player XBox 360 Live Arcade Game, State of Decay, to a multi-game studio bringing State of Decay and more to the online space. You'll hear how we leveraged Elixir, Unity, Chef, C# on Mono, and other tools to create the foundations of Undead's online platform while simultaneously developing multiple games and the personnel required for the studio's future.
https://youtu.be/0LcxsYdP_Oc
Social Media: Your Secret Weapon in Combating Negative FeedbackBonnie Southcott
Wondering how to combat negative feedback online? Here's a look at what happens when a company learns the hard way. It's the story of United Airlines Dave Carroll's "United Breaks Guitars." Presented at Social Media Conference Northwest in March, 2010. (Statistics included in presentation notes.)
Harkable Day of Innovation Oct 2013 - Hark in the ParkHarkable
On 25th Oct 2013, the Harkable team embarked upon a day of innovation to solve the problem - "How can we make events more social, engaging for fans and more data-rich for organisers? We then created a fictitious music festival entirely driven by social media. This slideshare documents the day.
This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.
Life of An SEO - Surfing The Waves of Googles Many Algorithmic UpdatesDawn Anderson MSc DigM
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn And...Dawn Anderson MSc DigM
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.
Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.
Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020Dawn Anderson MSc DigM
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
Google BERT and Family and the Natural Language Understanding Leaderboard RaceDawn Anderson MSc DigM
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.
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Over the last two years we have built not just the game and the supporting software for what it takes to make an online game, but the team and the culture to support it. Using the tools for the right job: programming languages, frameworks, external services, open source tooling, development patterns and processes, we've been able to do so without over-hiring and instead fully embracing a DevOps culture.
In this talk you'll experience this story from to back. Come hear how Undead Labs grew from a small 20 person game development shop creating a single player XBox 360 Live Arcade Game, State of Decay, to a multi-game studio bringing State of Decay and more to the online space. You'll hear how we leveraged Elixir, Unity, Chef, C# on Mono, and other tools to create the foundations of Undead's online platform while simultaneously developing multiple games and the personnel required for the studio's future.
https://youtu.be/0LcxsYdP_Oc
Social Media: Your Secret Weapon in Combating Negative FeedbackBonnie Southcott
Wondering how to combat negative feedback online? Here's a look at what happens when a company learns the hard way. It's the story of United Airlines Dave Carroll's "United Breaks Guitars." Presented at Social Media Conference Northwest in March, 2010. (Statistics included in presentation notes.)
Harkable Day of Innovation Oct 2013 - Hark in the ParkHarkable
On 25th Oct 2013, the Harkable team embarked upon a day of innovation to solve the problem - "How can we make events more social, engaging for fans and more data-rich for organisers? We then created a fictitious music festival entirely driven by social media. This slideshare documents the day.
This is the slideset from a presentation I did for the 2010 expat exposition "Lyon à la Carte" in Lyon, France. Called "Branding Yourself & Your Global CV", it shares the 8 rules for branding your online presence in an international job market.
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.
Life of An SEO - Surfing The Waves of Googles Many Algorithmic UpdatesDawn Anderson MSc DigM
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn And...Dawn Anderson MSc DigM
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.
Google BERT is many things, including the name of a Google Search algorithm update. There is lots of confusion as to what Google BERT is, where it has come from and what SEOs and marketers need to do about it (if anything). Here we look at the solutions the introduction of Google BERT by Google seeks to provide and explore the background to natural language processing and computational linguistics.
Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020Dawn Anderson MSc DigM
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
Google BERT and Family and the Natural Language Understanding Leaderboard RaceDawn Anderson MSc DigM
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.
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As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.
In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?
The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.
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Here we take a look at server log file analysis for SEO and explore not only the benefits but also the process of finding, gathering, shipping and analysing user agent logs
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3) The Beautiful Basics - Conversion Rate Optimization
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5) Roll the Dice - New Business Models
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https://nidmindia.com/
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2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
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