ADVANCE MARKETING MANAGEMENT

1. Advance
Marketing
Management
MBA Marketing-B

2. sd
What
is
Pepperfry is an Indian online and offline
marketplace for furniture and home décor
Omni-channel business model
Started in 2012 .
First offline store in 2014.
More than 60 lakhs registered users.
100+ Studios in 57 Cities of india.
Offers a wider range of products.

4. Q. What is the method for determining
and selecting the final price?
PRICE IS MAINLY DONE BY THE CATEGORIZING
PRICE IS MAINLY DONE BY THE CATEGORIZING
TEAM.
TEAM.
FEATURES (SIZE & SHAPE).
FEATURES (SIZE & SHAPE).
Q
QUALITY OF THE WOOD.
UALITY OF THE WOOD.
C
CUSTOMIZATION OF THE PRODUCT.
USTOMIZATION OF THE PRODUCT.
TYPE OF PRICING METHOD
COMPETITIVE PRICING

6. PRODUCT PRICE RANGE
AMBIWOOD 500-1.69l
1.
2.MUDRA MARK 7000-1.10L
3.BOHEMIA CRYSTAL 1000-5000
4.WOODS WORTH 2000-1.5L
5. CASA CRAFT 500-1.70L

7. Q. How do you analyze the
Competitor's price and offers?
COMPETITORS PRICE DO NOT
INFLUENCE OUR PRICING.
PRICES ARE ON THE HIGHER SIDE AS
THERE IS NO COMPROMISE IN THE
QUALITY OF PRODUCTS.
MORE CUSTOMIZATIONS THAN OTHER
BRANDS

8. COMPETITOR CAMPARISON
SOFA SET - 25,000₹-1,50,000₹
KING SIZE BED - 7,700₹ - 1,50,000₹
STUDY TABLE - 6,500 - 97,000
ONE DOOR WARDROBE - 11,000 -
57,000
SOFA SET - 22,000₹-1,40,000₹
KING SIZE BED - 6,500₹ -
1,50,000₹
STUDY TABLE - 5,500₹ - 88,000₹
ONE DOOR WARDROBE -
10,000₹ - 50,000₹

9. urban ladder
Amazon
wooden sheet
IKEA
OTHER FURNITURE
STORES.

10. INTERNAL FACTORS EXTERNAL FACTORS
FACTORS AFFECTING PRICING
THE MATERIAL USED
BUILD QUALITY
Image of the firm
MASS PRODUCTION
Competition
Government Control
Demand

11. Q.How do you determine demand
and estimate the price ?
Location
recent trends in market
Customizations
festive offers
seasonal offers

12. Q. How does the product price differ
according to the geographical aspects?
There are no CHANGEs in pricing
considering any geographical
aspects
pricing is same in online and offline
stores throughout world
MOSTLY DONE BY LOCAL STORES

13. REFERENCES
https://www.urbanladder.com
https://www.mbaskool.com/marketing-mix/services/17237-pepperfry.html
Scan For Pepperfry www.cram.com/essay/Internal-And-External-Factors-Affecting-Pricing-Strategy/F…

14. Thank You
21MBAMKT119 ROHAN Singh
21MBAMKT122 PARTH TAK