SlideShare a Scribd company logo
Advance
Marketing
Management
MBA Marketing-B
sd
What
is
Pepperfry is an Indian online and offline
marketplace for furniture and home décor
Omni-channel business model
Started in 2012 .
First offline store in 2014.
More than 60 lakhs registered users.
100+ Studios in 57 Cities of india.
Offers a wider range of products.
AMM Pepperfry PPT (1).pdf
Q. What is the method for determining
and selecting the final price?
PRICE IS MAINLY DONE BY THE CATEGORIZING
PRICE IS MAINLY DONE BY THE CATEGORIZING
TEAM.
TEAM.
FEATURES (SIZE & SHAPE).
FEATURES (SIZE & SHAPE).
Q
QUALITY OF THE WOOD.
UALITY OF THE WOOD.
C
CUSTOMIZATION OF THE PRODUCT.
USTOMIZATION OF THE PRODUCT.
TYPE OF PRICING METHOD
COMPETITIVE PRICING
AMM Pepperfry PPT (1).pdf
PRODUCT PRICE RANGE
AMBIWOOD 500-1.69l
1.
2.MUDRA MARK 7000-1.10L
3.BOHEMIA CRYSTAL 1000-5000
4.WOODS WORTH 2000-1.5L
5. CASA CRAFT 500-1.70L
Q. How do you analyze the
Competitor's price and offers?
COMPETITORS PRICE DO NOT
INFLUENCE OUR PRICING.
PRICES ARE ON THE HIGHER SIDE AS
THERE IS NO COMPROMISE IN THE
QUALITY OF PRODUCTS.
MORE CUSTOMIZATIONS THAN OTHER
BRANDS
COMPETITOR CAMPARISON
SOFA SET - 25,000₹-1,50,000₹
KING SIZE BED - 7,700₹ - 1,50,000₹
STUDY TABLE - 6,500 - 97,000
ONE DOOR WARDROBE - 11,000 -
57,000
SOFA SET - 22,000₹-1,40,000₹
KING SIZE BED - 6,500₹ -
1,50,000₹
STUDY TABLE - 5,500₹ - 88,000₹
ONE DOOR WARDROBE -
10,000₹ - 50,000₹
urban ladder
Amazon
wooden sheet
IKEA
OTHER FURNITURE
STORES.
INTERNAL FACTORS EXTERNAL FACTORS
FACTORS AFFECTING PRICING
THE MATERIAL USED
BUILD QUALITY
Image of the firm
MASS PRODUCTION
Competition
Government Control
Demand
Q.How do you determine demand
and estimate the price ?
Location
recent trends in market
Customizations
festive offers
seasonal offers
Q. How does the product price differ
according to the geographical aspects?
There are no CHANGEs in pricing
considering any geographical
aspects
pricing is same in online and offline
stores throughout world
MOSTLY DONE BY LOCAL STORES
REFERENCES
https://www.urbanladder.com
https://www.mbaskool.com/marketing-mix/services/17237-pepperfry.html
Scan For Pepperfry www.cram.com/essay/Internal-And-External-Factors-Affecting-Pricing-Strategy/F…
Thank You
21MBAMKT119 ROHAN Singh
21MBAMKT122 PARTH TAK

More Related Content

Similar to AMM Pepperfry PPT (1).pdf

Sai kirana store
Sai kirana storeSai kirana store
Sai kirana store
Himanshu Raval
 
Saleskipathshala : Coun Sell Well - By Sanjay Singh
Saleskipathshala : Coun Sell Well - By Sanjay SinghSaleskipathshala : Coun Sell Well - By Sanjay Singh
Saleskipathshala : Coun Sell Well - By Sanjay Singh
Sanjay Singh
 
Company analysis
Company analysisCompany analysis
Company analysis
Rajesh Chetry
 
Journey from Idea to a Real Business
Journey from Idea to a Real BusinessJourney from Idea to a Real Business
Journey from Idea to a Real Business
Michael Burcham
 
A Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLA Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDL
K.N.Vijay Kumar
 
Integrated Marketing Communication of Mixie
Integrated Marketing Communication of MixieIntegrated Marketing Communication of Mixie
Integrated Marketing Communication of Mixie
Surbhi Chhajer
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
detjen
 
marketing introduction
 marketing introduction  marketing introduction
marketing introduction
ebrahem hassan
 
How to start Candle business Plan & Strategy
How to start Candle business Plan & StrategyHow to start Candle business Plan & Strategy
How to start Candle business Plan & Strategy
Junaid Amjad
 
Lyle Cosmetics
Lyle CosmeticsLyle Cosmetics
Lyle Cosmetics
Vinod Ramanandan
 
Rohit indiagift
Rohit  indiagiftRohit  indiagift
Rohit indiagift
Rohit Vedwal
 
Rohit indiagift
Rohit  indiagiftRohit  indiagift
Rohit indiagift
Rohit Sharma
 
Rohit -indiagift
Rohit -indiagiftRohit -indiagift
Rohit -indiagift
Rohit Vedwal
 
Westside .retail
Westside .retailWestside .retail
Westside .retail
Anil Dhankhar
 
3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf
IntanPrimasari3
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
VIRUPAKSHA GOUD
 
Divyabhaskar ppt
Divyabhaskar pptDivyabhaskar ppt
Divyabhaskar ppt
Hardik Sorathiya
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
shreyasakaria
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
shreyasakaria
 
2010 pcamp mn voc Bob Barr
2010 pcamp mn voc  Bob Barr2010 pcamp mn voc  Bob Barr
2010 pcamp mn voc Bob Barr
bobbarr310
 

Similar to AMM Pepperfry PPT (1).pdf (20)

Sai kirana store
Sai kirana storeSai kirana store
Sai kirana store
 
Saleskipathshala : Coun Sell Well - By Sanjay Singh
Saleskipathshala : Coun Sell Well - By Sanjay SinghSaleskipathshala : Coun Sell Well - By Sanjay Singh
Saleskipathshala : Coun Sell Well - By Sanjay Singh
 
Company analysis
Company analysisCompany analysis
Company analysis
 
Journey from Idea to a Real Business
Journey from Idea to a Real BusinessJourney from Idea to a Real Business
Journey from Idea to a Real Business
 
A Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDLA Study on Brand Awareness of KSDL
A Study on Brand Awareness of KSDL
 
Integrated Marketing Communication of Mixie
Integrated Marketing Communication of MixieIntegrated Marketing Communication of Mixie
Integrated Marketing Communication of Mixie
 
Chapter 8
Chapter 8Chapter 8
Chapter 8
 
marketing introduction
 marketing introduction  marketing introduction
marketing introduction
 
How to start Candle business Plan & Strategy
How to start Candle business Plan & StrategyHow to start Candle business Plan & Strategy
How to start Candle business Plan & Strategy
 
Lyle Cosmetics
Lyle CosmeticsLyle Cosmetics
Lyle Cosmetics
 
Rohit indiagift
Rohit  indiagiftRohit  indiagift
Rohit indiagift
 
Rohit indiagift
Rohit  indiagiftRohit  indiagift
Rohit indiagift
 
Rohit -indiagift
Rohit -indiagiftRohit -indiagift
Rohit -indiagift
 
Westside .retail
Westside .retailWestside .retail
Westside .retail
 
3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf3rdunitmarketingmanagement-190610232741.pdf
3rdunitmarketingmanagement-190610232741.pdf
 
SEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONINGSEGMENTATION, TARGETING and POSITIONING
SEGMENTATION, TARGETING and POSITIONING
 
Divyabhaskar ppt
Divyabhaskar pptDivyabhaskar ppt
Divyabhaskar ppt
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
 
Case studies in marketing (ppt)
Case studies in marketing (ppt)Case studies in marketing (ppt)
Case studies in marketing (ppt)
 
2010 pcamp mn voc Bob Barr
2010 pcamp mn voc  Bob Barr2010 pcamp mn voc  Bob Barr
2010 pcamp mn voc Bob Barr
 

Recently uploaded

online digital marketing training in telugu
online digital marketing training in teluguonline digital marketing training in telugu
online digital marketing training in telugu
lakshmie988
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
VWO
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
GNW Consulting
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
vineethoneteamsoluti
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
MohamedAttia483812
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
Bethan Vincent
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
mjenkins13
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
SFC Today
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Flow Agency (formerly Flow SEO)
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
Tara Bahadur Thapa Magar
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
gridquedigital
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
Toptal Tech
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
df2608021
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
mayurparate000
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
GNW Consulting
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
GNW Consulting
 

Recently uploaded (20)

online digital marketing training in telugu
online digital marketing training in teluguonline digital marketing training in telugu
online digital marketing training in telugu
 
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Uncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account ManagementUncovering Marketo Engage's Target Account Management
Uncovering Marketo Engage's Target Account Management
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...Digital marketing strategist in Kerala I have a keen eye for analytics and da...
Digital marketing strategist in Kerala I have a keen eye for analytics and da...
 
Marketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analyticsMarketing-Strategy-introduction and prrincibals and data analytics
Marketing-Strategy-introduction and prrincibals and data analytics
 
The Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led CompaniesThe Marketing Vunerabilities in Tech and IP-Led Companies
The Marketing Vunerabilities in Tech and IP-Led Companies
 
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...2024 July - Hubspot's Content Hub and the Implications for B2B Marketers  - G...
2024 July - Hubspot's Content Hub and the Implications for B2B Marketers - G...
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
Top XRP Coin News of the Week: A Volatile Market Amidst Legal and Historical ...
 
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
Ranking in AI-powered Search - Berlin SEO & Content Club  2024Ranking in AI-powered Search - Berlin SEO & Content Club  2024
Ranking in AI-powered Search - Berlin SEO & Content Club 2024
 
Code With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web DeveloperCode With Purpose: SEO For Web Developer
Code With Purpose: SEO For Web Developer
 
Digital Marketing Presentation by gridque (1).pdf
Digital Marketing Presentation by gridque  (1).pdfDigital Marketing Presentation by gridque  (1).pdf
Digital Marketing Presentation by gridque (1).pdf
 
Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!Toptal Tech Logos With Different Colors!
Toptal Tech Logos With Different Colors!
 
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdfThe Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
The Key Features of Social Marketing Strategies for Success www.eflot.com.pdf
 
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxChemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptx
 
Demystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo MeasureDemystifying Attribution Reporting in Marketo Measure
Demystifying Attribution Reporting in Marketo Measure
 
Unlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo EngageUnlocking Deliverability with Marketo Engage
Unlocking Deliverability with Marketo Engage
 

AMM Pepperfry PPT (1).pdf

  • 2. sd What is Pepperfry is an Indian online and offline marketplace for furniture and home décor Omni-channel business model Started in 2012 . First offline store in 2014. More than 60 lakhs registered users. 100+ Studios in 57 Cities of india. Offers a wider range of products.
  • 4. Q. What is the method for determining and selecting the final price? PRICE IS MAINLY DONE BY THE CATEGORIZING PRICE IS MAINLY DONE BY THE CATEGORIZING TEAM. TEAM. FEATURES (SIZE & SHAPE). FEATURES (SIZE & SHAPE). Q QUALITY OF THE WOOD. UALITY OF THE WOOD. C CUSTOMIZATION OF THE PRODUCT. USTOMIZATION OF THE PRODUCT. TYPE OF PRICING METHOD COMPETITIVE PRICING
  • 6. PRODUCT PRICE RANGE AMBIWOOD 500-1.69l 1. 2.MUDRA MARK 7000-1.10L 3.BOHEMIA CRYSTAL 1000-5000 4.WOODS WORTH 2000-1.5L 5. CASA CRAFT 500-1.70L
  • 7. Q. How do you analyze the Competitor's price and offers? COMPETITORS PRICE DO NOT INFLUENCE OUR PRICING. PRICES ARE ON THE HIGHER SIDE AS THERE IS NO COMPROMISE IN THE QUALITY OF PRODUCTS. MORE CUSTOMIZATIONS THAN OTHER BRANDS
  • 8. COMPETITOR CAMPARISON SOFA SET - 25,000₹-1,50,000₹ KING SIZE BED - 7,700₹ - 1,50,000₹ STUDY TABLE - 6,500 - 97,000 ONE DOOR WARDROBE - 11,000 - 57,000 SOFA SET - 22,000₹-1,40,000₹ KING SIZE BED - 6,500₹ - 1,50,000₹ STUDY TABLE - 5,500₹ - 88,000₹ ONE DOOR WARDROBE - 10,000₹ - 50,000₹
  • 10. INTERNAL FACTORS EXTERNAL FACTORS FACTORS AFFECTING PRICING THE MATERIAL USED BUILD QUALITY Image of the firm MASS PRODUCTION Competition Government Control Demand
  • 11. Q.How do you determine demand and estimate the price ? Location recent trends in market Customizations festive offers seasonal offers
  • 12. Q. How does the product price differ according to the geographical aspects? There are no CHANGEs in pricing considering any geographical aspects pricing is same in online and offline stores throughout world MOSTLY DONE BY LOCAL STORES
  • 13. REFERENCES https://www.urbanladder.com https://www.mbaskool.com/marketing-mix/services/17237-pepperfry.html Scan For Pepperfry www.cram.com/essay/Internal-And-External-Factors-Affecting-Pricing-Strategy/F…
  • 14. Thank You 21MBAMKT119 ROHAN Singh 21MBAMKT122 PARTH TAK