Amit Raj Laguri ppt on pt management its good enough
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The document discusses the marketing environment and its influence on companies. It describes the microenvironment as the forces close to the company, including suppliers, customers, and competitors. The macroenvironment includes larger societal forces like technological changes, natural resource scarcity, political and legal developments, and cultural shifts that affect the microenvironment. Understanding how these environmental factors influence customers allows companies to adapt their marketing decisions accordingly.
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Market environment
This document discusses understanding industries through environmental analysis at both the micro and macro levels.
At the micro level, the key elements of the microenvironment that can directly impact businesses are the company itself, suppliers, marketing intermediaries, customers, competitors, and the public.
At the macro level, PESTEL analysis is used to analyze the political, economic, sociocultural, technological, environmental, and legal external factors in the broader environment that can indirectly influence organizations. Understanding both the micro and macro environments is important for strategic decision making and developing effective marketing strategies.
environment of industrial marketing
The document discusses analyzing a company's marketing environment. It describes the internal environment as forces within a company, like departments, that influence marketing. The external environment includes the macro environment of broad forces like economic and technological changes, and the micro environment of close forces like customers and competitors. It provides details on analyzing each component of the external environment to identify opportunities and threats to help guide business strategy.
Chp 2_The External Environment.pptx
This document outlines key concepts from Chapter 2 of a strategic management textbook. It discusses the importance of analyzing a firm's external environment, including the general environment and industry environment. The general environment comprises 6 segments: demographic, economic, political/legal, sociocultural, technological, and physical. The industry environment is analyzed using Porter's 5 forces model. Competitor analysis and identifying a firm's key success factors are also important parts of external analysis. The document provides examples and definitions to explain these strategic management concepts.
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The document discusses analyzing a company's external environment. It describes performing a PESTEL analysis to examine political, economic, social, technological, environmental, and legal factors. It also discusses Porter's Five Forces model to analyze industry competition by examining the threat of new entrants, power of suppliers and buyers, threat of substitutes, and competitive rivalry. The purpose is to identify opportunities and threats in the external environment to help formulate business strategies.
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The document discusses analyzing a company's external environment. It describes analyzing the macro environment using PESTEL factors (political, economic, social, technological, environmental, legal) and doing an industry analysis using Porter's Five Forces model to evaluate competitive rivalry and threats from new entrants, substitutes, suppliers and buyers. It provides details on each of Porter's five forces and how to assess their impact on an industry.
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105 Marketing Enviornent Unit no 2.ppt
The marketing environment consists of internal and external factors that affect a company's marketing decision-making and performance. The microenvironment includes suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment includes political, economic, social, technological, demographic, and natural forces. Understanding the marketing environment through environmental scanning allows companies to identify strengths, weaknesses, opportunities, and threats to inform long-term business strategy and decision-making.
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This document discusses understanding industries through environmental analysis at both the micro and macro levels.
At the micro level, the key elements of the microenvironment that can directly impact businesses are the company itself, suppliers, marketing intermediaries, customers, competitors, and the public.
At the macro level, PESTEL analysis is used to analyze the political, economic, sociocultural, technological, environmental, and legal external factors in the broader environment that can indirectly influence organizations. Understanding both the micro and macro environments is important for strategic decision making and developing effective marketing strategies.
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The document discusses analyzing a company's marketing environment. It describes the internal environment as forces within a company, like departments, that influence marketing. The external environment includes the macro environment of broad forces like economic and technological changes, and the micro environment of close forces like customers and competitors. It provides details on analyzing each component of the external environment to identify opportunities and threats to help guide business strategy.
Chp 2_The External Environment.pptx
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The document discusses analyzing a company's external environment. It describes performing a PESTEL analysis to examine political, economic, social, technological, environmental, and legal factors. It also discusses Porter's Five Forces model to analyze industry competition by examining the threat of new entrants, power of suppliers and buyers, threat of substitutes, and competitive rivalry. The purpose is to identify opportunities and threats in the external environment to help formulate business strategies.
chap3-strategic (1).ppt
The document discusses analyzing a company's external environment. It describes analyzing the macro environment using PESTEL factors (political, economic, social, technological, environmental, legal) and doing an industry analysis using Porter's Five Forces model to evaluate competitive rivalry and threats from new entrants, substitutes, suppliers and buyers. It provides details on each of Porter's five forces and how to assess their impact on an industry.
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This document provides an overview of analyzing an organization's external environment. It discusses the macro and micro external environments, and frameworks for assessing them. The PESTEL framework categorizes macro factors into political, economic, social, technological, environmental, and legal categories. Porter's Five Forces analyzes the micro environment through the lenses of competitive rivalry, potential new entrants, substitution threats, supplier power and buyer power. Understanding how these external forces impact an industry is crucial for strategic planning and decision making.
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The marketing environment consists of internal and external factors that affect a company's marketing decision-making and performance. The microenvironment includes suppliers, marketing intermediaries, customers, competitors, and publics. The macroenvironment includes political, economic, social, technological, demographic, and natural forces. Understanding the marketing environment through environmental scanning allows companies to identify strengths, weaknesses, opportunities, and threats to inform long-term business strategy and decision-making.
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The document summarizes the key components of a company's marketing environment. It discusses the internal and external factors that make up the marketing environment, including the microenvironment factors of suppliers, customers, competitors, and public. It also outlines the macroenvironment factors of demographic, economic, technological, political/legal, and socio-cultural forces. Each of these internal and external forces can influence and affect a firm's marketing policies, decisions, and operations.
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This document outlines tools for analyzing the external business environment, including PESTEL analysis and Porter's Five Forces model. It discusses using PESTEL to analyze the macroenvironment factors of political, economic, social, technological, environmental, and legal issues. Porter's Five Forces model is then explained as a framework for industry analysis involving the competitive forces of threat of new entrants, power of suppliers and buyers, threat of substitutes, and rivalry among existing competitors. The document provides details on applying each of these tools to systematically evaluate opportunities and threats in the external environment.
Mba i mm-1 u-2.2 marketing environment
This document discusses the marketing environment and its internal and external components. The micro environment includes suppliers, intermediaries, customers, competitors, and public. It directly influences the firm's marketing activities. The macro environment includes political, economic, social, technological, environmental, and demographic factors outside the firm's control but which impact its operations. A PEST analysis is used to analyze these macro factors. Understanding the marketing environment is important for planning, identifying opportunities/threats, and gaining a competitive advantage.
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The document discusses the business environment and its internal and external components. The internal environment includes employees, corporate structure, culture, shareholders, and unions. The external environment includes the general environment and task environment. The general environment comprises economic, socio-cultural, political, legal, technological, and global factors outside a firm's control. The task environment involves suppliers, customers, government, special interest groups, financial institutions, media, and competitors that can influence or be influenced by the firm. The document outlines how each of these internal and external factors can impact businesses.
BUSINESS ENVIRONMENT.pptx
The document provides an overview of business environment and techniques for analyzing it. It defines business environment as the collection of internal and external factors that influence a business. It discusses various components of the business environment including economic, political, social, technological, natural, and legal factors. It also describes different tools for analyzing the environment like SWOT analysis, PESTEL analysis, Porter's Five Forces, industry analysis, market research, and expert opinion. The key techniques covered for environmental scanning are ad-hoc, regular, and continuous scanning.
Environmental scanning1
The document is an assignment assessment report for a marketing student named Suresh Patel. It provides details of the assignment such as the campus, level, module name, date submitted, and assessor. It also includes the answer submitted by Suresh Patel for Assignment Question 1 on the topic of environmental scanning. The response defines environmental scanning, discusses its purpose and techniques such as SWOT analysis and PEST analysis. It also lists various internal and external factors and sources of information considered during environmental scanning.
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The document provides information on business-to-business (B2B) marketing and industrial customers. It discusses that B2B marketing involves marketing products, services, and solutions to organizations for use in production or to facilitate their operations. Industrial customers include commercial enterprises, government bodies, institutions, and non-profit organizations. The document then describes characteristics of B2B markets, classifications of industrial products and customers, and strategies for marketing to different types of industrial customers like commercial enterprises and government entities.
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This document provides an overview of the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographic, economic, natural, technological, political/social and cultural factors. It explains how these environmental elements can influence marketing opportunities and must be monitored by companies.
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A marketing plan is a written strategy for selling a company's products or services. It reflects how seriously a company will compete in the market. An effective plan is based on market research and can help a company recognize trends, develop loyal customers, and attract investors.
A company's marketing environment consists of internal and external forces that affect its ability to do business. The microenvironment includes suppliers, marketing partners, and customers. The macroenvironment includes large societal forces like economic, technological, political, and cultural trends that companies must respond to.
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The marketing environment consists of internal and external forces that influence a company's ability to transact business. The microenvironment includes forces close to the company like customers, suppliers, competitors, and publics. The macroenvironment comprises larger societal forces like demographic, economic, natural, technological, political, and cultural factors. Marketers must monitor these forces and take a proactive approach to managing the environments to create favorable conditions.
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201589898 n zitha
THE SLIDES ARE ABOUT THE THREE BUSINESS ENVIRONMENT WHICH ARE: MICRO, MACRO AND MARKET ENVIRONMENT IN WHICH BUSINESSES OPERATES UNDER
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This document discusses the concept of business environment and its key factors. It defines business environment as the aggregate of all conditions, events, and influences that surround and affect a business, according to Keith Davis. There are internal/controllable factors and external/uncontrollable factors. Major external factors discussed include social, economic, technological, legal, environmental, political, and competitive factors. Understanding the business environment is important for developing strategies, analyzing competitors, and keeping the business dynamic by anticipating socioeconomic changes and their impacts.
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The document discusses the business environment and its internal and external components. The internal environment includes employees, corporate structure, culture, shareholders, and unions. The external environment includes the general environment and task environment. The general environment comprises economic, socio-cultural, political, legal, technological, and global factors outside a firm's control. The task environment involves suppliers, customers, government, special interest groups, financial institutions, media, and competitors that can influence or be influenced by the firm. The document outlines how each of these internal and external factors can impact businesses.
BUSINESS ENVIRONMENT.pptx
The document provides an overview of business environment and techniques for analyzing it. It defines business environment as the collection of internal and external factors that influence a business. It discusses various components of the business environment including economic, political, social, technological, natural, and legal factors. It also describes different tools for analyzing the environment like SWOT analysis, PESTEL analysis, Porter's Five Forces, industry analysis, market research, and expert opinion. The key techniques covered for environmental scanning are ad-hoc, regular, and continuous scanning.
Environmental scanning1
The document is an assignment assessment report for a marketing student named Suresh Patel. It provides details of the assignment such as the campus, level, module name, date submitted, and assessor. It also includes the answer submitted by Suresh Patel for Assignment Question 1 on the topic of environmental scanning. The response defines environmental scanning, discusses its purpose and techniques such as SWOT analysis and PEST analysis. It also lists various internal and external factors and sources of information considered during environmental scanning.
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The document discusses strategic management, which includes environmental scanning, strategy formulation, strategy implementation, and evaluation and control. It aims to integrate management functions to achieve organizational success. Key aspects covered include performing SWOT and PEST analyses to assess internal/external factors, identifying the organization's mission, objectives, and strategies, and implementing programs and budgets to execute the strategy.
Business Marketing
The document provides information on business-to-business (B2B) marketing and industrial customers. It discusses that B2B marketing involves marketing products, services, and solutions to organizations for use in production or to facilitate their operations. Industrial customers include commercial enterprises, government bodies, institutions, and non-profit organizations. The document then describes characteristics of B2B markets, classifications of industrial products and customers, and strategies for marketing to different types of industrial customers like commercial enterprises and government entities.
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This document provides an overview of the key components of a company's marketing environment, including the microenvironment and macroenvironment. The microenvironment includes actors close to the company like suppliers, marketing intermediaries, customers and competitors. The macroenvironment includes larger societal forces like demographic, economic, natural, technological, political/social and cultural factors. It explains how these environmental elements can influence marketing opportunities and must be monitored by companies.
Marketing management 2
A marketing plan is a written strategy for selling a company's products or services. It reflects how seriously a company will compete in the market. An effective plan is based on market research and can help a company recognize trends, develop loyal customers, and attract investors.
A company's marketing environment consists of internal and external forces that affect its ability to do business. The microenvironment includes suppliers, marketing partners, and customers. The macroenvironment includes large societal forces like economic, technological, political, and cultural trends that companies must respond to.
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The marketing environment consists of internal and external factors that affect a company's ability to serve its customers. It includes the micro environment of suppliers, customers, competitors, and public, as well as the macro environment of demographic, economic, technological, political/legal, and social/cultural forces. Understanding the marketing environment is crucial for businesses to operate successfully and stay in the market over the long term.
Ch 12
The marketing environment consists of internal and external forces that influence a company's ability to transact business. The microenvironment includes forces close to the company like customers, suppliers, competitors, and publics. The macroenvironment comprises larger societal forces like demographic, economic, natural, technological, political, and cultural factors. Marketers must monitor these forces and take a proactive approach to managing the environments to create favorable conditions.
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- 3. Copyright © 2005 Pearson Education Inc. 5.3 Learning Objectives • After studying this chapter, you should be able to: – Describe the environmental forces that affect the company’s ability to serve its customers – Explain how changes in the demographic and economic environments affect marketing decisions – Identify the major trends in the firm’s natural and technological environments – Explain the key changes in the political and cultural environments – Discuss how companies can react to the marketing environment
- 4. Copyright © 2005 Pearson Education Inc. 5.4 The Marketing Environment • Marketing environment: – Factors and forces outside of marketing’s direct control – Affect management’s ability to develop and maintain – Successful transactions with target customers • Microenviroment: – Forces close to the company – That affect its ability to serve customers • Macroenvironment: – Larger, societal forces that affect the organization’s microenvironment
- 5. Copyright © 2005 Pearson Education Inc. 5.5 The Company’s Microenvironment • The company: – Management, finance, research & development, purchasing, manufacturing, accounting, and human resources • Suppliers • Marketing intermediaries: – Resellers – Physical distribution firms – Marketing service agencies – Financial intermediaries Figure 5.1
- 6. Copyright © 2005 Pearson Education Inc. 5.6 The Company’s Microenvironment • Customers: – Consumer, business, reseller, government, and international markets • Competitors • Publics: – Financial – Media – Government – Citizen-action groups – Local – General – Internal Figure 5.1
- 7. Copyright © 2005 Pearson Education Inc. 5.7 The Company’s Macroenvironment • Natural environment: – Growing shortages of raw materials – Increased pollution – Increased government intervention – Environmental Protection Act – Green movement – Focus on environmental sustainability strategies Figure 5.2
- 8. Copyright © 2005 Pearson Education Inc. 5.8 The Company’s Macroenvironment • Technological environment: – New technology creates new markets and opportunities – Replaces existing products and services – Research and development activity drives this sector – Government programs to encourage more – Government agencies to regulate new product safety Figure 5.2
- 9. Copyright © 2005 Pearson Education Inc. 5.9 The Company’s Macroenvironment • Political environment: – Laws, government agencies, and pressure groups – Influence and limit organizations and individuals within a society – Increasing legislation – Increased emphasis on ethics and social responsibility – Cause-related marketing – Business legislation is used to protect consumers, businesses, and the interests of society Figure 5.2
- 10. Copyright © 2005 Pearson Education Inc. 5.10 In Conclusion… • The learning objectives for this chapter were: – Describe the environmental forces that affect the company’s ability to serve its customers – Explain how changes in the demographic and economic environments affect marketing decisions – Identify the major trends in the firm’s natural and technological environments – Explain the key changes in the political and cultural environments – Discuss how companies can react to the marketing environment