AMERICORPS Marketing Plan

A Marketing Plan for AMERICORPS ,[object Object],[object Object],[object Object],[object Object],[object Object],With Stephan Lamb

Mission and Vision ,[object Object],[object Object],[object Object]

Goals of AmeriCorps ,[object Object],[object Object],[object Object]

Recent History Timeline for AmeriCorps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

AmeriCorps’ Target Markets: ,[object Object],[object Object]

Age Distribution in San Luis Obispo

AmeriCorp’s Target Markets: ,[object Object],[object Object],[object Object]

Baby Boomer Status in the Labor Force in San Luis Obispo

School Enrollment by Level of School in San Luis Obispo SLO average CA average Preschool Kindergarten Grade 1-4 Grade 5-8 Grade 9-12 Undergrad Graduate

AmeriCorps’ Points of Difference: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Discoveries AmeriCorp’s strengths AmeriCorp’s weaknesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is This Right for Me? Opportunities Threats

Media for College Market ,[object Object],[object Object],[object Object],[object Object],[object Object]

Radio and Newspapers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Booths at Events, Flyers and Pamphlets ,[object Object],[object Object]

Social Internet Sites ,[object Object],[object Object]

Media for Baby-Boomer Market ,[object Object],[object Object],[object Object],[object Object]

Radio and Newspaper ,[object Object],[object Object],[object Object],[object Object]

Product Strategy ,[object Object],[object Object],[object Object]

Price Strategy ,[object Object],[object Object],[object Object],[object Object]

Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Place Strategy ,[object Object],[object Object],[object Object]

AMERICORPS Marketing Plan

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