The document provides information about American Home Vietnam, including: 1. It was established in 1994 as a joint venture and produces wall tiles using Italian technology. 2. It has expanded to include over 1,500 employees and 5 distribution centers nationwide. 3. In 2010 it was acquired by Indochina Ceramic Singapore and renamed American Home Vietnam Ltd. 4. It plans to open an American Home Depot store in Long Thanh, Dong Nai in 2015, which will be a one-stop-shop for building materials across 4 floors and 2,500 square meters.

1. 1
companion customers system
72 in central of VN,
243 in south east of VN,
153 in sounth west of VN.
1
AMERICAN-HOME The numbers
1994
1995
1997
1999
2001
2006
2007
2010
2012
2014
6.
68.
468.
~1500.
strategic distributors
5 in HCMC
1 in Hanoi
distributors satellite stores
nationwide
Mỹ An joint venture Company
was established on 13 july 1994
in Binh Duong with total capital:
28.314.000 USD, including 70%
foreign capital.
Over 1 year going operating and
developing, on 23 Oct 1995 by
increasing capital 46.123.066
USD, the company invest more
production line of wall tiles apply
Italian technology to meet
demand of production scale
development.
On 15 May 1997, the Ministry of
Planning and Investment approved
to increase the rate of legal capital
contribution to Mỹ An Company,
including VietNam 25%.
My An joint venture Company
was renamed American Home
Viet Nam joint venture
Company under the approval of
the Ministry of Planning and
Investment on 28 Mar 2001.
Company officially become
“The Member Of Viet Nam The
Construction Ceramics” on 15
Nov 2007.
Over 1 year of training all level
of staff in order to ensure the
quality of all products also the
efficiency of management
system. American Home gained
the certificate of ISO on 21st
June 2012
On 29 Dec 1999, the company
was awarded “Achievements -
Excellence In Product Business And
Implement The Law Policies Of The
State Good” by the Binh Duong
People's Committee.
American Home Vietnam gained
“The Best - Performing Foreign
Investment” of top 40 foreign
capital enterprises do business
efficiency voted by Saigon time
magazine.
On the 5th Oct. 2010,
Indochina Ceramic Singapore
obtained 100% ownership of
American Home Joint Venture
and changed the name to
American Home Vietnam Ltd.
American Home became a
member of VinaCapital.
20YEARS

2. 2
2 mains system
A. American Home Engineer: provide the technical advisory services of 3 periods
i. Pre-Design:
Architecture drawing;
Estimating the cost of materials and labors for implementation.
ii. Construction drawing:
Provide construction drawing and construction planning.
iii. Construction:
Provide the construction services.
AMERICAN-HOME DEPOT : The Revolution “ONE-STOP-SHOP”

3. 3
AMERICAN-HOME DEPOT : The Revolution “ONE-STOP-SHOP”
B. American Home Construction: distribute all kinds of building materials
 from the smallest (washers, nuts, bolts, ...)
 to the high-tech materials, and furnishing materials (products) that serves all
retail buyers, wholesalers and construction companies or investors, with the
services and functionalities excels as follows:
• Ensure quantity, quality and keep prices when signing contracts with
customers.
• Pre-fabrication services (prepared all materials for construction).
• Depending on customers, American-Home Depot will build the different
price policies create fairness between retail, wholesale and project prices for
works.

4. 4
AMERICAN-HOME DEPOT : The Revolution “ONE-STOP-SHOP”
• Products source:
 OEM - manufactures products that are purchased by American Home and
retailed under brand name “American Home”.
 Distribute building-materials, furnishing products.
 Consignment for companies’ products that prestigious and brand is trusted.

5. 5
Products categories at AMERICAN-HOME DEPOT

6. 6
Customers flow
55%
20%
25%
Retail ProjectWholesale

7. 7
Orienter activities at AMERICAN-HOME DEPOT
 Business:
 Quality:
 Certify product original.
 Ensure the quality standards (Vietnam and international)
 Quantity:
 Ensure to supply the correct amount under the contract.
 Keep in stable condition for all products in warehouse and display.
 Price:
 For customers:
Fairly and pricing guarantee.
Appropriate price policy to each object: Wholesale, Retail and Project.
 For partners:
Based on the WIN-WIN purpose, pricing policies will be considered and pledged to use to ensure the rights and
does not cause negative effects to the current policy on the price of the parties.

8. 8
Orienter activities at AMERICAN-HOME DEPOT
 Delivery: (frame policy)
 For retail:
 Support for delivery within ~ 15km from Depot American-home Depot base on the
minimum order.
 Surcharge on each kilometer of road transport arising over 15km.
 Flexible delivery times has agreed for goods available in stock and less than 24
hours since the goods are available from suppliers.
 For whole-sale:
 Setting the price policy for competitive rates.
 American-Home trucks is always ready for rent.
 For project:
 Setting the price policy for competitive rates.
 Depending on the value of the project and contractual agreements to take the mode
of transportation suitable support.
 American-Home trucks is always ready for rent.

9. 9
2015
2015 -2016
2016 - 2018
AMERICAN-HOME DEPOTs

10. 10
a strategic location with seamless connectivity (HCMC – Biên Hòa (Đồng Nai) – Vũng Tàu).
LONG THÀNH – ĐỒNG NAI

11. 11
 Investor: American-Home Vietnam
 Location:6A, Chợ mới Long Thành, Đồng Nai.
 Scheduled to open in August, 2015
 Over 12 categories displayed over an area
of ~ 2,500 m2.
AMERICAN-HOME DEPOT (6A Chợ Mới - Long Thành – Đồng Nai)

12. 12
3D layout AMERICAN-HOME DEPOT
 with over 2500m2 commercial
space on 4 floors
 working hour: 7days/week,
7am. ->22pm.

13. 13
Floor plan (1st floor)

14. 14
Design ideas

15. 15
Sanitaries
Floor plan (2nd floor)

16. 16
Flooring&wallingsanitary
kitchen
Design ideas

17. 17
Floor plan (3rd floor)

18. 18
Design ideas
Tools & hardwares Lighting & ceiling fanselectrical
Heat & cooling

19. 19
Floor plan (4th floor)
Electrical appliances
Electrical appliances

20. 20
Design ideas

21. 21
Items
Amount
(Unit: bilion vnd)
Note
Construction cost ~8 Finish in July, 2015
Interior decor ~4 Finish in August, 2015
Operating system ~4
Display ~2
Advertising cost ~2 Spending for 6-9 month from opening
Others ~10
Fixed cost ~30
Current investment cost ~20
Total ~50
Investment capital

22. 22
 A stable customers base and diversifying quickly, easily.
 Opportunities accompany with American-Home to develop network expansion across the country.
 Incentives and flexible in pricing policy and business support.
 Regularly organized marketing programs, customer care to promote sales.
Benefits when accompanied with AMERICAN-HOME DEPOT

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AMERICAN-HOME DEPOT partner
By considering the cooperation request of partners, AH-Depot will prioritize our partners to accompany AH-Depot as follow:
 We are looking for partners and suppliers with international and nation prestige brands
 Phase 1: You need to send the company information, business form and cooperation request with AH-Depot
 Phase 2: after discuss information about partnership opportunities, you need additional for following documents:
Business registration
Trademark Certificate by Intellectual Property Department
Documents proving the origin of goods.
Brand documents.
Activities in stores, branch pictures (if have)
Other documents under current legislation for trading the specific goods and services
Process.

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 For more information, please send your request to:
AMERICAN HOME VIETNAM
Business Development Dept..
Tân Đông Hiệp, Dĩ An, Bình Dương
Tel: +084 650.377 5180 – 650.377 5181; Ext: 148
Fax: +84 650.377 5182 – 650.377 5183
Email: chieupn@american-home.com.vn