This document outlines key points from a webinar on building and operating a command center. It discusses the importance of having a common language and change management. It also covers establishing the command center with proper planning, onboarding, piloting and optimizing operations. Ensuring flawless operations requires managing scale and complexity, learning from other examples, and not underestimating administrative work. The webinar emphasizes that change is a journey, the center should bring value across the organization, and people are critical to success.
This document discusses how user experience (UX) is becoming the new brand order and a key driver of brand value. It argues that customers now define brands based on their experiences, not just marketing messages. It provides examples of how companies like American Airlines and Merrill Lynch are innovating their customer experiences to strengthen their brands. The document recommends that companies map customer journeys, establish design principles, and create a vision to integrate brand and experience across organizational silos. The goal is to deliver consistent, differentiated experiences that fulfill brand promises and drive relevance, authenticity, and customer perception of value.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
This document summarizes a presentation about content marketing strategies. It discusses Atomic Object's use of content marketing to build its brand and attract clients and employees. Atomic Object publishes a company blog called Atomic Spin with various types of content related to software development. The blog aims to provide useful information even to non-clients. Managing the blog requires substantial time from employees for content creation, editing, promotion and more. However, the blog has helped Atomic Object attract prospective clients and employees and has received recognition from peers.
Customer Success: A CCO's Journey of Trials, Celebrations, and Everything In ...Aggregage
"Customer Success” has become extremely popular in the last several years but has turned into one of those terms so varied in interpretation that it has lost meaning. Even the role of the chief customer officer - or top Customer Success executive - differs endlessly across organizations large and small. In this session, Jeb Dasteel, the former long-time chief customer officer of Oracle, will candidly discuss his views, successes, and even failures in implementing Customer Success programs in a Fortune 100 organization.
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...Roshan Thiran
These are the presentation slides which was presented by Roshan Thiran, founder & CEO of Leaderonomics, at the AmBankBizConference in Penang. You can also find a lot of write-ups by Roshan at www.leaderonomics.com, where he shares more details on the 4 constraints model and other leadership nuggets.
The document provides an overview of an Asian branding consultancy called BrandAsian. Some key points:
- BrandAsian helps Asian companies build great brands that define people and emerge as iconic global brands.
- Their methodology focuses on understanding a company's business realities, fueling brands with strong purposes, and using tangible initiatives ("ACTs") and storytelling to transition brands from talking to doing.
- They provide branding services and education seminars across Asia and have a strong regional profile and network of clients in major Asian cities.
This document outlines key points from a webinar on building and operating a command center. It discusses the importance of having a common language and change management. It also covers establishing the command center with proper planning, onboarding, piloting and optimizing operations. Ensuring flawless operations requires managing scale and complexity, learning from other examples, and not underestimating administrative work. The webinar emphasizes that change is a journey, the center should bring value across the organization, and people are critical to success.
This document discusses how user experience (UX) is becoming the new brand order and a key driver of brand value. It argues that customers now define brands based on their experiences, not just marketing messages. It provides examples of how companies like American Airlines and Merrill Lynch are innovating their customer experiences to strengthen their brands. The document recommends that companies map customer journeys, establish design principles, and create a vision to integrate brand and experience across organizational silos. The goal is to deliver consistent, differentiated experiences that fulfill brand promises and drive relevance, authenticity, and customer perception of value.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
This document summarizes a presentation about content marketing strategies. It discusses Atomic Object's use of content marketing to build its brand and attract clients and employees. Atomic Object publishes a company blog called Atomic Spin with various types of content related to software development. The blog aims to provide useful information even to non-clients. Managing the blog requires substantial time from employees for content creation, editing, promotion and more. However, the blog has helped Atomic Object attract prospective clients and employees and has received recognition from peers.
Customer Success: A CCO's Journey of Trials, Celebrations, and Everything In ...Aggregage
"Customer Success” has become extremely popular in the last several years but has turned into one of those terms so varied in interpretation that it has lost meaning. Even the role of the chief customer officer - or top Customer Success executive - differs endlessly across organizations large and small. In this session, Jeb Dasteel, the former long-time chief customer officer of Oracle, will candidly discuss his views, successes, and even failures in implementing Customer Success programs in a Fortune 100 organization.
Growing & Scaling Your SME - The 4 constraints preventing Your business from ...Roshan Thiran
These are the presentation slides which was presented by Roshan Thiran, founder & CEO of Leaderonomics, at the AmBankBizConference in Penang. You can also find a lot of write-ups by Roshan at www.leaderonomics.com, where he shares more details on the 4 constraints model and other leadership nuggets.
The document provides an overview of an Asian branding consultancy called BrandAsian. Some key points:
- BrandAsian helps Asian companies build great brands that define people and emerge as iconic global brands.
- Their methodology focuses on understanding a company's business realities, fueling brands with strong purposes, and using tangible initiatives ("ACTs") and storytelling to transition brands from talking to doing.
- They provide branding services and education seminars across Asia and have a strong regional profile and network of clients in major Asian cities.
Amdocs developed new learning and content channels to drive sales enablement for its geographically dispersed sales force. They created a centralized portal with a consistent look and feel that provided access to all sales collateral, product information, training modules, and tools in one place. This streamlined the process for sales teams to educate themselves on Amdocs' constantly changing portfolio and prepare for customer engagements. The portal accelerated sales readiness and allowed sales to quickly get up to speed while reducing travel costs compared to prior onsite training. Initial results showed a significant increase in sales certification completions and a 25% reduction in training time, demonstrating the success of the new channels in enabling the sales force.
60 % of company`s market value is attributable to corporate reputation. Where is the role of CEO in the proces of building, maintaining and recovering corporate reputation?
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
The Institute of Practitioners in Advertising (IPA) hosted an #IPASocialWorks session at Altitude in London on 7th May as part of their Agility Adaptathon to discuss how to better measure social media ROI and effectiveness. MBA represented the agency community with Barclaycard, BP, RSA, Sony and Transport for London, the client side. Learn more at www.ipa.co.uk/adapt/agility & @IPA_Updates
Trust - the Key Success Factor for Teams & OrganisationsMarin Dimitrov
>>> Most leaders agree that trust is a key factor for the success o the team and the organisation and that they are actively working to build trust. And yet, various studies imply that almost half of the teams and organisations worldwide experience lower trust levels with their managers, teammates and the rest of the organisation, which leads to decreased engagement, productivity and success.
>>> In this talk we will discuss why trust is a key success factor for every team and every organisation, some good practices for building, sustaining and rebuilding trust, as well as the most common mistakes related to trust building
This document provides information about the 11th Annual Customer Experience Conference taking place March 25-27, 2015 in New York City. The conference will focus on using analytics and culture to deliver excellent customer experiences. It will feature keynote speeches and panels from top customer experience practitioners. Attendees will learn how to transform their companies and achieve customer experience excellence. The pre-conference on March 25th will focus on understanding factors that build customer loyalty. The conference is aimed at professionals responsible for customer experience, satisfaction, and related areas at their companies.
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Ryan is a marketing company that specializes in understanding consumer behavior and empowering brands through multi-channel communications and insights. They employ proprietary research tools and expertise in digital, experiential, promotional, and Hispanic marketing. For Mead Five Star, Ryan developed an integrated 360 campaign including TV, print, online media, and social networking to drive brand preference and a 5% sales increase for the 2008 back-to-school season.
Leaderonomics SME CEO Conference 2017 - Growing & Scaling your Business to Gr...Roshan Thiran
These are the slides presented by Roshan Thiran, CEO of Leaderonomics at the SME CEO Conference 2017. He shares 4 constraints that are affecting your business and need to be addressed to grow and scale your business. For more information on the Leadership Dojo programme, which Roshan personally programme manages, email info@leaderonomics.com
To follow Roshan on Twitter (@lepaker) and Facebook, go to: www.facebook.com/roshanthiran.leaderonomics
This document provides an agenda for the AFFLINK Summit taking place June 14-17 in San Antonio. The agenda lists the schedule of events including registration, receptions, breakfasts, lunches, keynote speakers, breakout sessions, and tours. Breakout session topics include healthcare purchasing trends, influencing salespeople, outsourcing strategies, territory growth strategies, brand strategies, and sales force management. The document also lists new AFFLINK members and suppliers and recognizes AFFLINK's selection in a list of top supply chain projects.
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Leadership Development: Talent and Skill Gaps That Impact Organizational GrowthBizLibrary
LEADERSHIP DEVELOPMENT:
TALENT AND SKILL GAPS THAT IMPACT ORGANIZATIONAL GROWTH
Bersin by Deloitte has released the highlights of their 2014 Leadership Development Factbook…Leadership remains the top human capital concern and the largest “readiness gap.” Organizations need to develop leaders faster, globalize leadership programs and build deeper bench strength. Spend has increased 14% in the past year.
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
The document discusses the evolving role of public relations (PR) in branding and marketing. It covers four key roles of PR in branding: 1) integrating communications for consistency across internal and external messages; 2) feeding both internal and external audiences to build relationships; 3) managing external communications to various stakeholder groups; and 4) protecting and enhancing corporate reputation by effectively communicating during both good and bad news events. The document emphasizes how PR can help achieve marketing objectives by driving brand awareness, loyalty and ultimately sales conversions.
The document describes an upcoming marketing summit hosted by Incite. It provides details on the event such as dates, location in New York City, and list of chief marketing officers that will be speaking. The summit aims to provide insights on topics including customer-centric marketing, multi-channel marketing, unique customer experiences, measurement and collaboration. Attendees will learn strategies and best practices from senior marketing executives through keynote speeches and workshops.
The document discusses customer experience and engagement. It notes that customer experience is the sum of all interactions a customer has with a business from initial contact through termination of the relationship. It also discusses how digital channels enable businesses to engage customers in real time based on their actions and behaviors. Finally, it discusses how understanding customer value and engagement can help businesses develop strategies to migrate customers to higher value tiers through differentiation, upselling, cross-selling, and retention efforts.
The document provides an overview of Carrollco Marketing, a marketing and branding firm with 20 years of experience and over 200 customers. It discusses Carrollco's approach of developing strategic marketing plans through research, messaging, and funnel management. Testimonials from satisfied clients praise Carrollco's success in helping companies expand into new markets, launch new products, and generate publicity and revenue. The document demonstrates Carrollco's services through examples of website design, white papers, and case studies produced for logistics and transportation clients.
Best Practices For Enhancing Vendor/Reseller RelationshipsChannelinsight
How do channel partners view their vendors? How do vendors view their partners? Is it a duel or a dance? How far can manufacturers see down the channel? Which incentives motivate partners and which don't? Based on a survey conducted by an independent research firm, the Silicon Valley Research Group, this eBook offers information and insights on all these questions, and more. The book provides foundational information to help with channel partner management and offers best practices for channel data management that can help you strengthen and improve your partnerships – resulting in channel sales growth.
Demonstrating the value of communicationColin Wheeler
This document provides advice on effectively measuring and evaluating communication programs from experts around the world. It contains several chapters written by different authors on topics such as integrating measurement, proving the value of PR activities, addressing myths about measurement and PR, and getting started with international media analysis. The introduction discusses the importance of being able to measure and evaluate communication to demonstrate its value to organizations. It encourages readers to use this collection of advice from AMEC experts to help them on their journey of demonstrating the value of their communication.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
More Related Content
Similar to AMEC and PRCA presentation for Effectiveness Week 2017
Amdocs developed new learning and content channels to drive sales enablement for its geographically dispersed sales force. They created a centralized portal with a consistent look and feel that provided access to all sales collateral, product information, training modules, and tools in one place. This streamlined the process for sales teams to educate themselves on Amdocs' constantly changing portfolio and prepare for customer engagements. The portal accelerated sales readiness and allowed sales to quickly get up to speed while reducing travel costs compared to prior onsite training. Initial results showed a significant increase in sales certification completions and a 25% reduction in training time, demonstrating the success of the new channels in enabling the sales force.
60 % of company`s market value is attributable to corporate reputation. Where is the role of CEO in the proces of building, maintaining and recovering corporate reputation?
IPA Agility Adaptathon - #IPASocialWorks Agile Social Media MeasurementThe_IPA
The Institute of Practitioners in Advertising (IPA) hosted an #IPASocialWorks session at Altitude in London on 7th May as part of their Agility Adaptathon to discuss how to better measure social media ROI and effectiveness. MBA represented the agency community with Barclaycard, BP, RSA, Sony and Transport for London, the client side. Learn more at www.ipa.co.uk/adapt/agility & @IPA_Updates
Trust - the Key Success Factor for Teams & OrganisationsMarin Dimitrov
>>> Most leaders agree that trust is a key factor for the success o the team and the organisation and that they are actively working to build trust. And yet, various studies imply that almost half of the teams and organisations worldwide experience lower trust levels with their managers, teammates and the rest of the organisation, which leads to decreased engagement, productivity and success.
>>> In this talk we will discuss why trust is a key success factor for every team and every organisation, some good practices for building, sustaining and rebuilding trust, as well as the most common mistakes related to trust building
This document provides information about the 11th Annual Customer Experience Conference taking place March 25-27, 2015 in New York City. The conference will focus on using analytics and culture to deliver excellent customer experiences. It will feature keynote speeches and panels from top customer experience practitioners. Attendees will learn how to transform their companies and achieve customer experience excellence. The pre-conference on March 25th will focus on understanding factors that build customer loyalty. The conference is aimed at professionals responsible for customer experience, satisfaction, and related areas at their companies.
We recently surveyed 500 global business executives about what they are looking for from content providers. Simultaneously, we asked 500 marketers who participate in content creation about how they are building their content strategy. The disconnect between the two is often stark. With 93% of companies surveyed planning to maintain or increase their investment in content creation in the coming year, addressing these gaps between reader need and company strategy is critical to building a compelling content program.
Omni-channel customer service is not an option. More than two-thirds of shoppers are considered omni-channel consumers, according to PwC's holiday shopping forecast. Your customers want to access your brand wherever they are—whether it’s researching products and services on your website, downloading deals via a mobile app, flipping through a catalog, engaging on social media, or visiting your brick-and-mortar store. While it can be challenging to implement omni-channel customer service, the rewards are worth it, such as ROI, consumer insights, and increased sales.
As we head into the holiday season and a new year, join our panel of experts and us to learn how to provide a consistent, complementary journey for consumers. By 2017, 50 percent of all U.S. retail sales will be omni-channel, according to Forrester Research. Are you ready to capture these customers and leave your competitors behind? This live, one-hour webinar will help prepare your brand as we discuss:
· All the benefits of omni-channel customer service
· Obstacles to keeping up with the consumer’s shopping journey
· Technology hurdles that can hinder your omni-channel customer service
· Real-life success stories of brands providing seamless customer service
Ryan is a marketing company that specializes in understanding consumer behavior and empowering brands through multi-channel communications and insights. They employ proprietary research tools and expertise in digital, experiential, promotional, and Hispanic marketing. For Mead Five Star, Ryan developed an integrated 360 campaign including TV, print, online media, and social networking to drive brand preference and a 5% sales increase for the 2008 back-to-school season.
Leaderonomics SME CEO Conference 2017 - Growing & Scaling your Business to Gr...Roshan Thiran
These are the slides presented by Roshan Thiran, CEO of Leaderonomics at the SME CEO Conference 2017. He shares 4 constraints that are affecting your business and need to be addressed to grow and scale your business. For more information on the Leadership Dojo programme, which Roshan personally programme manages, email info@leaderonomics.com
To follow Roshan on Twitter (@lepaker) and Facebook, go to: www.facebook.com/roshanthiran.leaderonomics
This document provides an agenda for the AFFLINK Summit taking place June 14-17 in San Antonio. The agenda lists the schedule of events including registration, receptions, breakfasts, lunches, keynote speakers, breakout sessions, and tours. Breakout session topics include healthcare purchasing trends, influencing salespeople, outsourcing strategies, territory growth strategies, brand strategies, and sales force management. The document also lists new AFFLINK members and suppliers and recognizes AFFLINK's selection in a list of top supply chain projects.
What happens when a media product leader becomes a content marketing leader?
When you infuse an agile development approach to a traditional brand marketing organization, you foster new ways of working and innovating and build new marketing muscle that engages customers and prospects in unique ways. Pulling from my experiences as the first head of content marketing at Airbnb, and then as the first VP of Content Marketing at Salesforce, I’ll share stories of what it means to deploy agile marketing at these two leading brands, one very different from the other. Uncover the fundamentals to running lean, agile marketing teams, how to structure teams and processes to enable brands to be responsive to news and culture, and ultimately, how to drive successful outcomes that deepen engagement and build credibility and trust among a target audience.
Leadership Development: Talent and Skill Gaps That Impact Organizational GrowthBizLibrary
LEADERSHIP DEVELOPMENT:
TALENT AND SKILL GAPS THAT IMPACT ORGANIZATIONAL GROWTH
Bersin by Deloitte has released the highlights of their 2014 Leadership Development Factbook…Leadership remains the top human capital concern and the largest “readiness gap.” Organizations need to develop leaders faster, globalize leadership programs and build deeper bench strength. Spend has increased 14% in the past year.
The document discusses developing a successful social media strategy for businesses. It recommends evaluating the social media landscape, conducting an internal readiness assessment, developing a strategic plan with objectives and key performance indicators, implementing the plan professionally, and ongoing monitoring and measurement of performance and return on investment. It emphasizes engaging customers through dialogue rather than one-way broadcasting to build relationships and leverage social media for business goals.
The document discusses the evolving role of public relations (PR) in branding and marketing. It covers four key roles of PR in branding: 1) integrating communications for consistency across internal and external messages; 2) feeding both internal and external audiences to build relationships; 3) managing external communications to various stakeholder groups; and 4) protecting and enhancing corporate reputation by effectively communicating during both good and bad news events. The document emphasizes how PR can help achieve marketing objectives by driving brand awareness, loyalty and ultimately sales conversions.
The document describes an upcoming marketing summit hosted by Incite. It provides details on the event such as dates, location in New York City, and list of chief marketing officers that will be speaking. The summit aims to provide insights on topics including customer-centric marketing, multi-channel marketing, unique customer experiences, measurement and collaboration. Attendees will learn strategies and best practices from senior marketing executives through keynote speeches and workshops.
The document discusses customer experience and engagement. It notes that customer experience is the sum of all interactions a customer has with a business from initial contact through termination of the relationship. It also discusses how digital channels enable businesses to engage customers in real time based on their actions and behaviors. Finally, it discusses how understanding customer value and engagement can help businesses develop strategies to migrate customers to higher value tiers through differentiation, upselling, cross-selling, and retention efforts.
The document provides an overview of Carrollco Marketing, a marketing and branding firm with 20 years of experience and over 200 customers. It discusses Carrollco's approach of developing strategic marketing plans through research, messaging, and funnel management. Testimonials from satisfied clients praise Carrollco's success in helping companies expand into new markets, launch new products, and generate publicity and revenue. The document demonstrates Carrollco's services through examples of website design, white papers, and case studies produced for logistics and transportation clients.
Best Practices For Enhancing Vendor/Reseller RelationshipsChannelinsight
How do channel partners view their vendors? How do vendors view their partners? Is it a duel or a dance? How far can manufacturers see down the channel? Which incentives motivate partners and which don't? Based on a survey conducted by an independent research firm, the Silicon Valley Research Group, this eBook offers information and insights on all these questions, and more. The book provides foundational information to help with channel partner management and offers best practices for channel data management that can help you strengthen and improve your partnerships – resulting in channel sales growth.
Demonstrating the value of communicationColin Wheeler
This document provides advice on effectively measuring and evaluating communication programs from experts around the world. It contains several chapters written by different authors on topics such as integrating measurement, proving the value of PR activities, addressing myths about measurement and PR, and getting started with international media analysis. The introduction discusses the importance of being able to measure and evaluate communication to demonstrate its value to organizations. It encourages readers to use this collection of advice from AMEC experts to help them on their journey of demonstrating the value of their communication.
Similar to AMEC and PRCA presentation for Effectiveness Week 2017 (20)
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
State of Artificial intelligence Report 2023kuntobimo2016
Artificial intelligence (AI) is a multidisciplinary field of science and engineering whose goal is to create intelligent machines.
We believe that AI will be a force multiplier on technological progress in our increasingly digital, data-driven world. This is because everything around us today, ranging from culture to consumer products, is a product of intelligence.
The State of AI Report is now in its sixth year. Consider this report as a compilation of the most interesting things we’ve seen with a goal of triggering an informed conversation about the state of AI and its implication for the future.
We consider the following key dimensions in our report:
Research: Technology breakthroughs and their capabilities.
Industry: Areas of commercial application for AI and its business impact.
Politics: Regulation of AI, its economic implications and the evolving geopolitics of AI.
Safety: Identifying and mitigating catastrophic risks that highly-capable future AI systems could pose to us.
Predictions: What we believe will happen in the next 12 months and a 2022 performance review to keep us honest.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
4. WE ARE OBSESSED WITH ‘HOW?’
(1996)
Media measurement
companies
(1969)
PR Agencies plus in-house
and individual members
(1917)
Advertising media and
marketing
communications agencies
Annual conference
Measurement month
Integrated Evaluation Framework
Cannes Special Advisors
Annual conference
Training
Supports AMEC
Effectiveness Awards
Conferences
Training/CPD
Integrated Evaluation Framework
Value of Communications report
Jointly with AMEC/ICCO:
PR Professionals Guide to Measurement
Effectiveness Week
Bringing trade organisations, clients
and agencies together
5. WHAT ABOUT THE ‘WHY?’
EFFICIENCY
PROFESSIONAL
EXPERIMENT
CREDIBLE
PROOF
TRUSTED
THOUGHTFUL
WISE
RESPONSIBLE
ACCOUNTABLE
TRACK RECORD
IMPROVE
DEVELOP
RISK
REPUTATION PRIORITISE
CONFIDENCE
LEARN
7. HONESTLY
A blue whale, Balaenoptera musculus
Credit: Mark Conlin/Alamy Stock Photo
African wild dog, Lycaon pictus pictus
Credit: Sharp Photography
A dragonfly, Anisoptera
Based on: http://www.bbc.co.uk/earth/story/20151222-which-animal-is-the-deadliest-hunter-on-the-planet
It takes Competitive advantage
9. CULTURE
I think there has been a change. Brands
who have clear KPIs and are keen to set
them, and have made it part of their
company culture, have increased from
around 10-20% of our client base to up
to 40%.
Agency COO
We now sit with the
policy team and with
the analysts and
decide how the
activity will be
measured, and the
metrics.
Head of Strategy and
Insight
Within six months of setting up our Marketing
Effectiveness function we were faced with huge
demand from across the organisation
Sandra Fazackerley Telefonica (02)
We should be talking about our
understanding of the levers to
generate ‘value’ and ‘share’ and then
we can stop talking about creating
‘likes’.
Agency CEO
The end point is not the process, the end
point is the results. We are process
driven, but only as a means to an end.
We don’t want anyone turning round and
saying ‘It didn’t work – but I followed the
process.’ It just helps us to be efficient.
Director, Strategy, Insight, Capability