The document discusses techniques for driving traffic to Amazon product listings to boost visibility and sales. It recommends that retailers first understand their current competition by analyzing customer reviews, questions and answers, and how frequently competitors update their listings. This helps reveal elements to optimize on their own listing. It also notes that customers decide whether to purchase an item within seconds of viewing the product page, so retailers must prioritize optimizing elements like images, descriptions and pricing to clearly communicate benefits to customers.

2.  Providing the unmatched prominence and power that
Amazon exerts in the eCommerce industry, setting up
techniques for how to drive-in traffic to Amazon
product listings is a critical task for retailers. This is,
however, easier said than done. The main point is
that, as Amazon stats reflect, the marketplace is a
hub to over 12 million products. Hence, obtaining a
footing and visibility in that space could be
tremendously difficult for certain retailers.

3.  In order to help sellers attain this goal, today, we will
explore the top most effective techniques that sellers
could deploy for driving traffic to Amazon listings to
boost their visibility, hence sales and revenue.
 Let’s get started

4. Understanding your current stream of competition is an
ideal first move to make as it helps reveal several useful
Amazon listing elements that would otherwise consume
more time, money and make more mistakes to correct
first and then proceed.

5.  Go through customer reviews.
 Run through customer question and answer section.
 At what pace are your competitors updating their
listing pages, along with the images and descriptions?
 What are the top-performing brands on Amazon?
 Keep tabs on the competitor reviews and stocks

6. The choice of whether or not to purchase an item is usually
made within fractions of seconds of opening the product details
page. These few seconds usually make or break your Amazon
product listing, yet many retailers do not prioritize optimization
of their product listing. When it comes to driving-in traffic to
your Amazon’s product detail page, your product listing
optimization mainly centers around terminating any hurdles to
understanding and allowing your consumers what they need,
when they need it and in a format, they could comprehend.