The document provides a 10 point checklist of elements that should be checked on a website before launching an affiliate program. These include transparency elements like a public Whois registration, privacy and policy pages, clear return, shipping, and contact policies. Any links leaving the site are considered "leaks" and should be removed, including to other sales pages, affiliates' websites, or ad networks. Product pages should have clear calls-to-action, professional images, and thorough descriptions. The checkout process should be fast, secure, and not require account creation or coupons until after sale completion to reduce abandonment. Consistent branding and easy navigation are also important to build trust with affiliates and customers.

1. 10 Point Checklist Before You Launch a Killer Affiliate Program Things to check on your site before launching an Affiliate Program Presented by Deborah Carney – MerchantABCs

2. Who is Deborah Carney? Affiliate: since the early days Affiliate Manager: Former In-house for CaféPress.com Consultant: for several CPA networks and other ecommerce companies Outsourced Program Manager: (OPM) since 2006 – Multiple programs in Shareasale Top 100 Merchants List Merchant:LoxlyGallery.com Training and Podcasts: ABCsPlus.com –for Affiliates, Bloggers, Merchants and more MerchantABCs.com @loxly @merchantabcs Facebook.com/loxly Linkedin.com/in/loxly

3. Merchant ABCs Focus on the basics – most overlooked area of affiliate marketing Focus on training merchants how to run their affiliate programs Free podcasts and videos with industry experts Premium services: Private access forum Complete training for merchants from inception to recruitment MerchantABCs.com

4. Site Elements You may think your site is well designed, your designer and tech teams say everything is great and someone in the company heard that this thing called Affiliate Marketing can get you tons of sales fast. MerchantABCs.com

5. Site Elements First thing: Affiliate Marketing isn’t going to get you fast results, it is a long term commitment with long term results. MerchantABCs.com

6. Site Elements Let’s take a look at some elements and see if they are on your site. The same elements that make your site Affiliate Friendly will also increase your conversions. MerchantABCs.com

7. Building Trust Customers Affiliates MerchantABCs.com Customers need to trust you and your site before they will buy from you. Unless you are Amazon or Walmart that means your site needs to have some elements customers look for. Affiliates know what drives a customer to make a purchase and they know that the following elements – at the very least – need to be on your site before they will promote your products or services

8. Transparency WhoIs Registration– Affiliates (and Customers) want to know who you are Private Registration sets off red flags Shared hosting sets off red flags MerchantABCs.com

10. PrivacyPolicy

11. ReturnsPolicy

12. ShippingPolicy

13. ContactInfo/Customer Service Info MerchantABCs.com

15. PrivacyPolicy – Whoyoushare info with, what do youshare, whohasaccess, 3rd party newsletter, 3rd party toolsetc

16. ReturnsPolicy – Ifyourproductcan’t be returned, sayso. Ifitcan, outlinerequirements and restrictions

17. ShippingPolicy – Be clearaboutshippingcostsup front

18. ContactInfo/Customer Service Info – must be easilyfound on yoursite.MerchantABCs.com

20. Live Help – not commission based, convert the sale with the affiliate retaining credit for sale

21. Be sure you are using a service that doesn’t take the affiliate cookie away

22. Answer questions but customer finishes purchase without clicking links in chat

23. Most useful for pre-purchase questions and post purchase customer serviceMerchantABCs.com

24. Leaks – What are they? Any link that goes off your website. Any link that goes off your website. Did I say ANY link that goes off your website? Seriously, you are in business to sell YOUR products, your affiliates are in business to sell YOUR products. MerchantABCs.com

25. Leaks Links to your products at Amazon Links to your products at eBay Links to your webmaster Backlinks to people that link to you If it’s a link off your site, it’s a leak and affiliates will not work with you. Exception: pay per click or pay per lead MerchantABCs.com

27. Why take someone ready to purchase and send them to another site?

28. Niche sites that cross track are ok (Still your cart)MerchantABCs.com

30. Check with your network for phone tracking information

31. Keep phone number limited to customer service pages

32. Require people who call to complete the purchase onlineMerchantABCs.com

33. Merchant acting as an affiliate Sending traffic away to same or complementary products If you don’t carry the product, get it through a supplier but don’t link elsewhere If you are running affiliate program you need to get the merchandise in your cart MerchantABCs.com

35. Don’t do it, affiliates can target you

36. Adsense is a separate bot from the Googlebot, Adsense doesn’t bring search engines to you

37. Keep your customersMerchantABCs.com

38. Non-Commissionable Items Make it clear to affiliates about non-commissionable items Must be in terms and conditions Worse than other leaks, if affiliates don’t know they aren’t getting paid Everything on your site should be commissionable unless you are paying per lead MerchantABCs.com

39. Product Pages Clear call to action Sharp product images Images all the same size Professional looking images Complete description – more is better – pretend you are explaining your product to someone over the phone Easy way to indicate choices – Size, Colors available etc MerchantABCs.com

41. Affiliate will go through site to see if they can find things that customers will be looking for

42. Categories need to be clear and not too many levelsMerchantABCs.com

44. If there is a “hop” to a different site for the cart, be sure tracking and branding carry overMerchantABCs.com

45. Checkout Process Make your checkout process fast and easy to use Make sure your customers know your checkout is secure Don’t have distractions get in the way of finishing checkout Shipping costs clear prior to checkout begins MerchantABCs.com

47. Coupon prompt with no coupon available

48. Requiring an accountMerchantABCs.com

49. Checkout Process Don’t require account creation until after the sale is completed Finish the sale, then ask if they want to create an account Provide an option for Guest Checkout Worth the money to pay to get this programmed into your stock or open source cart. MerchantABCs.com

50. Checkout Process Don’t use 3rd party cart recovery services – Don’t give your customers away Your customers belong to you, they trust you with their information MerchantABCs.com

51. Summary Site Elements that build trust Transparency Public Whois The Big 5 About Us Privacy Policy Returns Shipping Policy Clear Contact Us Info MerchantABCs.com

52. Summary Plug the Leaks No outbound links Phone number with tracking or walk customer through completing the sale online Sell only your own products, no affiliate links to elsewhere Adsense – remove it Non-commissionable items – remove or rethink Live Chat – make sure it keeps affiliate tracking MerchantABCs.com

53. Summary Product Pages – clean, clear images, professional looking Site Navigation Consistent Branding Clear and easy Checkout No distractions during checkout Most importantly – keep your customer data, give your customers a good buying experience and your affiliates will love the conversions and keep sending you more customers MerchantABCs.com

54. Next Steps Now that your site is all ready for an affiliate program you need to find out what it takes to create and run one. Join the Affiliate Summit Networking Forum to talk to OPMs (Outsourced Program Managers) and networks, and when you are ready – post a free job notice for a manager http://forum.affiliatesummit.com Head over to Merchant ABCs for a free video that explains the terminology and roles http://merchantabcs.com/training MerchantABCs.com

56. Contact Us Find Deborah at: http://forum.affiliatesummit.com http://merchantabcs.com http://twitter.com/loxly http://affiliatesummit.com - Speaking at ASE11 Email: dc@merchantabcs.com Phone: (702)582-6742 MerchantABCs.com