Want to succeed in your career? You’ll need to be good at more than one thing. Gurus used to celebrate the T-shaped leader - deep in one area, broad but shallow in others. Things have changed. Today, individuals who combine technical depth, business acumen, creative flair, and the ability to inspire and lead others are needed at all levels. Smart Creative, Marketing Technologist, Digital Strategist, Data Scientist – these unicorns have many labels and fill diverse roles. While hard to find, it’s a myth that these superstars can’t be grown. Talent development is changing: the keys to success lie in breaking discipline silos and worn expectations of ourselves and the places we work. A panel presentation by Laura Sawyer (Hyper Island), Jeremy Coleman (Vail Resorts), Sheldon Monteiro (SapientNitro) and Kate Matsudaira (Urban Influence) at SXSW 2016

2. WELCOME
Source: https://upload.wikimedia.org/wikipedia/commons/1/1c/Sixth_street_during_SXSW_Austin.JPG

3. Global Chief Technology Officer
talent

4. Source: http://40.media.tumblr.com/5984d51f2acaf0e7624b3aeec9a8cf10/tumblr_mqd234WVsl1s713w8o1_500.jpg
http://michaleam.blogspot.com/2015/09/ancient-egypt-this-week-wishes-you.html

5. Source: https://careerservices.princeton.edu/sites/career/files/Senior-Resume.jpg

6. Source: https://upload.wikimedia.org/wikipedia/commons/e/e8/DavidMcClelland.jpg
“Testing for competencies rather than intelligence”

8. POTENTIAL

9. Jeremy Coleman
VP Marketing Technology
Vail Resorts
• Lives at the intersection of
Art & Science
• Multi-disciplinary team
building
• Prototypical unicorn,
spanning multiple
disciplines
Laura Sawyer
Learning Designer and
Facilitator Hyper Island
• Advertising, Public
Education, and Non-profits
• Adult education, facilitator
and coach
• Expert in integrative
innovative and adaptive
adult learning techniques
Kate Matsudaira
Principal
Urban Influence
• Microsoft and Amazon,
3 successful startups,
entrepreneur
• Seattle's top 40 under 40,
board of the ACM Queue
• Passionate about teaching
people how to be awesome

14. CHANGE YOUR TOMORROW
HYPER ISLAND

18. 1950 2014
350
0
millionmetrictons

20. By 2050 there will be
more plastic in our
oceans than fish.

28. New Bliss
thank you!

30. @sheldon_tm

34. ????

40. @sheldon_tm

43. 1) Always be Curious
2) Re-invent Every Day
3) Raise your Hand
?

44. New Bliss

45. C++ Developer
Employee 196
@sheldon_tm

46. @sheldon_tm

48. “There are two root causes that need
to be addressed. The first is related to
the volume and quality of students
from esteemed universities that enter
into our field. The second is related to
the ongoing training and development
for existing industry staff. On both
counts, I believe the industry falls
terribly short. In an environment
where digital dominates everything
we do, it is clear our industry has
much to do to elevate the total talent
pool and their overall quality.” – WSJ Aug 13, 2014
BOB LIODICE
CEO
Association of National Advertisers

49. Source: http://s434.photobucket.com/user/odiaz1206/media/shadow-people_edit.jpg.html

50. 50
Source: https://hbr.org/2015/07/the-rise-of-the-
chief-marketing-technologist

51. 1.
Depth & breadth
of knowledge
across the
marketing
technology
landscape

52. 2.
Fluent with the
business and
culture of
Marketing and
Advertising
Source: http://www.mbatalks.com/top-mba-books-for-marketing-professionals/

53. 3.
Influential through
the Power of Story

54. 4. Fearless Lifelong Learner
Source: Peter Wilkinson https://www.flickr.com/photos/betapete/

56. I had them at Hello!

57. 57

58. INTENSIVE (4+days, over weekends)
E-Meet (3 hours, Sunday, virtual)
OCT JAN APR JUL
CHICAGO LONDON BANGALOREATLANTA
FIRST INTERIM SECOND INTERIM THIRD INTERIM FOURTH INTERIM
PROGRAM SCHEDULE

59. A CMTO University graduate is a senior technologist, has
delivered amazing work through customer facing systems from
concept to deployment, operations and evolution.
Living at intersection of story and technology, (s)he sees around corners,
paints the big picture, “gets” marketers, ad types and marketing.
(S)he is a scrappy innovator, yet understands scale and complexity in
systems, organization and culture. And, (s)he’s awesome at
influencing people.

61. Source: https://www.flickr.com/photos/thomasleuthard/12087829163

62. 1. You get further as a team
Source: https://commons.wikimedia.org/wiki/File:T%C3%B5us_(J._K%C3%BCnnap).jpg

63. 2. You learn best by doing, just like life
Source: http://itsfunny.org/wp-content/uploads/2013/02/In-the-funny-face1.jpg

64. Source: http://sparkz.eu/wp-content/uploads/2013/12/Your-comfort-zone.jpg

65. 3. Your biggest fears carry your greatest growth

66. 4. Growth is forged in the crucible of reflection
Source: http://mwallpapers.net/dream-escape-wallpaper-2096/

67. 67
5. The function of leadership is to produce more leaders
Sheldon Monteiro
CTO
Scott Petry
VP Technology
Adam Grohs
VP Business Lead
Julie Hiipakka
Talent & Learning
Eddie Gleason
Talent and Learning
Courtney Morgan
Talent & Learning

68. 68

69. New Bliss

81. Laura Sawyer
Hyper Island
@LauraSawyer4
Sheldon Monteiro
SapientNitro
@sheldon_tm
Jeremy Coleman
Vail Resorts
@jeremywcoleman
Kate Matsudaira
Urban Influence
@katemats

82. New Bliss
thank you!