This document outlines marketing strategies and offers for a new e-commerce company called Amazing. It aims to become a one-stop shop for fashion and lifestyle needs. Amazing plans to target customers passionate about fashion in Asia and Western countries. The document details various offers for Amazing's upcoming free and premium mobile app versions, including discounts, cash backs, and prizes to attract customers and achieve $100 million in revenue by 2021.

1. Why to choose “Amazing”to
shop your needs??

2. Abhinay Bandaru
NIT Surat –B.Tech-III
IIM Internship

3. Amazing is a one stop shop for all
your fashion and lifestyle needs.

4. Target the customers
passionate on fashion and
lifestyle

5. People always try to be
smart and look good

6. Myntra and Amazon are the prime
competitors

7. Competitions are good for
company, makes you even
stronger
Don’t worry, Think POSITIVE

8. Our goal is to achieve a turn
over of 100 million USD by
2021

9. Our strategy is to show more
offers to turn customers our
side, since we are new to them

10. Our app is
going to be
released in
both free
version and
in premium
version

11. The offers associated with us
are simply amazing just as the
name of our company

12. Offers associated with
free version

13. Offer - 1
• 3 special days on every week. On those days customer needs to press
a button named "Start session" that appears after opening our app.
After starting the session, he needs to use it continuously for an hour
simultaneously he has to check a minimum of 25 products.
• After successful completion of one hour, customer will get an offer
specifying as the winner of session.
• Winner of session can have an opportunity to choose any of our
products of any cost(he need not invest his money).
• The product of choice made by customer will be delivered with in 2
days. He can enjoy our costume or the product and return it after 1
week with out any damage.

14. Offer - 2
• A quiz will appear on the product
you choose to buy, answering that
will land you with great discounts
on the product.

15. Offer - 3
• Answering the questions during the
progress of major tournaments (ex :
IPL{cricket}, Euro cup{foot ball} etc..)
makes them win Rs.500/-(virtual
money), this money can be used to buy
products of "Amazing".

16. Offer - 4
•We’ll provide you a certificate as
"Social media manager" attested by
our marketing manager near your
location with company logo, on
effective promotion of our company
in social media.

17. Offers associated with
premium version 7 $ - USD

18. Offer - 1
• Buying 2 products with
minimum of Rs.999 each will
give you a cash back of Rs.750/-

19. Offer - 2
• After every 100 sales(premium
customer sales) of company. There
will be an i phone 5 gifted to the
100th customer( of premium
customers).

20. Offer - 3
• Will provide you passes for major
events (like cricket matches, DJ nights,
and many popular shows etc...) in your
city (or in nearby cities if you are in a
rural area) if you purchase at least 1
product per month of minimum worth
Rs.599/-

21. Identify your target
markets

22. Target the places with
huge population
•Eg : Asia

23. Identify the places where
people have more outlook
towards fashion
•Eg : Europe, America

24. The tactical way
of marketing is
showing benefits
with us, to
customers

25. Customers are no
where benefited with
such great discounts
on top brands than
other competitors.

26. Apart from all these
offerings, we fill
customers with
happiness by
exciting seasonal
and festive offers

27. Available on Play Store
for android,
install it and
become a happy
person by availing
our exclusive offers

28. References
• Marketing plan suggested by Prof.Sameer Mathur
https://docs.google.com/document/d/11kVTiG0OBKnHPc5sN_-
w69jv0YrJU_uj3gvkE_oqlR8/edit
• Wikipedia of Myntra
https://en.wikipedia.org/wiki/Myntra
• iStockImages
http://www.istockphoto.com/in/stock-photos
• Google images
https://www.google.co.in/imghp?hl=en&tab=wi&ei=GTRfV5ySBszavA
T0p5aoCA&ved=0EKouCBMoAQ

29. Thank you