Apple is known for its strong brand equity built on delivering high quality, user friendly products that provide status and pride to customers. Its brand pyramid is built on customer loyalty, attachment to the brand community, and engagement. Apple focuses on selling an overall lifestyle and experience with its products rather than just the products themselves. While customers are fiercely loyal to the brand, some criticize Apple's products as being too expensive given their quality and the costs of repairs. The brand's strategy involves centralized marketing, Apple-exclusive stores, media attention, education sales, varied products, and constant innovation to drive resonance with customers.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
On October 2003, just a month before Diwali, the Food and Drug Administration Commissioner received complaints about the infestation in two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with over 70% market share. He ordered an inquiry and went directly to the media with a statement. For the first time, Cadbury’s advertising went off the air for a month and a half after Diwali, following the controversy. Consumers seemed to ignore their chocolate cravings.
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)Utkarsh Bisht
ITC Limited is an Indian conglomerate company whose businesses include cigarettes, hotels, paper, packaging, agri-business, information technology, and consumer goods. It was founded in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments. ITC has a vision to be one of India's most valuable corporations through world-class performance and a mission to enhance wealth for stakeholders in a global environment. Its business portfolio has expanded from initially focusing on cigarettes and tobacco to include hotels, paper, packaging, agri-business, and consumer goods. ITC aims to sustain its leading position in cigarettes while pursuing diversification and rural development initiatives.
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Nature's Basket is an online and offline premium grocery retailer owned by RP Sanjiv Goenka Group. It currently has 36 stores in Mumbai, Pune, and Bangalore offering a range of fresh and packaged foods including its own private label brands. Nature's Basket targets high-income customers with its focus on quality and service. It aims to expand its footprint through Spencer's Retail stores while increasing its private label offerings. Key success factors include convenient locations, an extensive product selection, knowledgeable staff, and creating a memorable shopping experience to differentiate from competitors like Bigbasket and Grofers. The future of online grocery is promising in India as customers appreciate the convenience compared to traditional stores.
This document provides a brand audit of Cadbury Dairy Milk conducted by a group of students. It includes an overview of Cadbury's brand history dating back to 1824, an analysis of the confectionery industry, consumer segmentation of Dairy Milk buyers, and an inventory of the brand's elements. It also examines Dairy Milk's marketing programs, branding strategies, competitors, and provides a SWOT analysis and recommendations. The document analyzes the strength of Dairy Milk in the chocolate segment and understands its branding and marketing aspects to build customer loyalty.
Analysis of Reliance Digital on Porter’s five forceprachi ghoghari
This document analyzes Reliance Digital using Porter's Five Forces framework. It conducted a questionnaire of 20-25 Reliance Digital managers and employees. For rivalry, it found competition occurs mostly on price and quality. For threat of new entrants, it is high. For supplier power, suppliers have power over pricing. For buyer power, buyers have strong influence over Reliance Digital and which brands it stocks. For threats of substitution, local shops pose a threat when they offer unique products. In conclusion, the analysis found Reliance Digital competes on both quality and price-based factors while balancing the various forces.
Apple is known for its strong brand equity built on delivering high quality, user friendly products that provide status and pride to customers. Its brand pyramid is built on customer loyalty, attachment to the brand community, and engagement. Apple focuses on selling an overall lifestyle and experience with its products rather than just the products themselves. While customers are fiercely loyal to the brand, some criticize Apple's products as being too expensive given their quality and the costs of repairs. The brand's strategy involves centralized marketing, Apple-exclusive stores, media attention, education sales, varied products, and constant innovation to drive resonance with customers.
1. Cadbury won the exclusive right to use its signature purple color (Pantone 2685C) on packaging over 100 years ago and has kept this color identity.
2. The 1997 "Freebird" commercial conveyed a strong message of freedom and happiness using imagery of a couple freeing caged pigeons while enjoying Cadbury.
3. After worms were found in some Cadbury chocolates in 2003, the brand invested heavily to upgrade packaging and launch a PR campaign featuring Amitabh Bachchan, rebuilding its wholesome image.
On October 2003, just a month before Diwali, the Food and Drug Administration Commissioner received complaints about the infestation in two bars of Cadbury Dairy Milk, Cadbury India’s flagship brand with over 70% market share. He ordered an inquiry and went directly to the media with a statement. For the first time, Cadbury’s advertising went off the air for a month and a half after Diwali, following the controversy. Consumers seemed to ignore their chocolate cravings.
STRATEGIC PLAN OF INDIAN TOBACCO COMPANY (ITC)Utkarsh Bisht
ITC Limited is an Indian conglomerate company whose businesses include cigarettes, hotels, paper, packaging, agri-business, information technology, and consumer goods. It was founded in 1910 as Imperial Tobacco Company of India and has since diversified into multiple business segments. ITC has a vision to be one of India's most valuable corporations through world-class performance and a mission to enhance wealth for stakeholders in a global environment. Its business portfolio has expanded from initially focusing on cigarettes and tobacco to include hotels, paper, packaging, agri-business, and consumer goods. ITC aims to sustain its leading position in cigarettes while pursuing diversification and rural development initiatives.
This document is a project report submitted by DiptiRanjan Panda to their professor Dr. T.K. Das at Sambalpur University. The report analyzes consumer perception of Park Avenue deodorant in Sambalpur Town. It includes an introduction to the objectives of the study, Park Avenue and its parent company Raymond Group, and background information on deodorants. The content covers the history and purpose of deodorants, how they work to prevent body odor, and regulations around their classification.
Nature's Basket is an online and offline premium grocery retailer owned by RP Sanjiv Goenka Group. It currently has 36 stores in Mumbai, Pune, and Bangalore offering a range of fresh and packaged foods including its own private label brands. Nature's Basket targets high-income customers with its focus on quality and service. It aims to expand its footprint through Spencer's Retail stores while increasing its private label offerings. Key success factors include convenient locations, an extensive product selection, knowledgeable staff, and creating a memorable shopping experience to differentiate from competitors like Bigbasket and Grofers. The future of online grocery is promising in India as customers appreciate the convenience compared to traditional stores.
This document provides a brand audit of Cadbury Dairy Milk conducted by a group of students. It includes an overview of Cadbury's brand history dating back to 1824, an analysis of the confectionery industry, consumer segmentation of Dairy Milk buyers, and an inventory of the brand's elements. It also examines Dairy Milk's marketing programs, branding strategies, competitors, and provides a SWOT analysis and recommendations. The document analyzes the strength of Dairy Milk in the chocolate segment and understands its branding and marketing aspects to build customer loyalty.
Analysis of Reliance Digital on Porter’s five forceprachi ghoghari
This document analyzes Reliance Digital using Porter's Five Forces framework. It conducted a questionnaire of 20-25 Reliance Digital managers and employees. For rivalry, it found competition occurs mostly on price and quality. For threat of new entrants, it is high. For supplier power, suppliers have power over pricing. For buyer power, buyers have strong influence over Reliance Digital and which brands it stocks. For threats of substitution, local shops pose a threat when they offer unique products. In conclusion, the analysis found Reliance Digital competes on both quality and price-based factors while balancing the various forces.
Westside is a retail chain in India owned by Trent Ltd. that was acquired by the Tatas in 1998. It has over 28 stores across India catering to upper middle and lower upper class customers. Westside aims to be a profitable lifestyle retailer and one-stop shop offering apparel, footwear, cosmetics, household items, and other products. While 70% of products are Westside's own brands, it also carries other popular brands to attract more customers.
Chumbak targets urban Indian youth aged 18-35 who want to associate with cool brands. It positions itself as a lifestyle brand and sells products across 7 categories through its website, stores, and kiosks. Chumbak uses Facebook as its sole marketing channel to build its community, drive awareness of product lines, and announce new launches. It creates an engaging Facebook page and runs ads to promote products, special offers, and gain new followers. Facebook generates 25% of Chumbak's online revenue with a high repeat customer rate among page fans.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Britannia Industries is one of the largest biscuit manufacturers in India. It was founded in Calcutta in 1892 and has grown to become a major player in the organized biscuit industry, which accounts for 60% of biscuit production in India. Britannia utilizes an effective marketing mix strategy, including competitive pricing, widespread distribution channels, and prominent promotion efforts such as celebrity endorsements and festive offers, to maintain a large market share. The company has been successful due to its focus on quality products, strong brand image, and targeting of middle and lower-middle class consumers.
Cadbury began operations in India in 1948 and pioneered cocoa cultivation. It uses several segmentation strategies such as size, geographic location, and occasion. Cadbury Dairy Milk targets all age groups through emotional messaging. It is priced affordably between Rs. 5 to Rs. 150 and is produced in India and abroad. Cadbury promotes through various channels and celebrates occasions with taglines and gifts. The managing director and directors lead Cadbury in India.
The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
This document discusses Britannia Industries, an Indian food company known for biscuits and dairy products. It provides information on Britannia's market share, competitors like Parle, SWOT analysis, product portfolio, pricing, distribution, segmentation, and recommendations. The group analyzed Britannia's business through consumer surveys and retailer interviews to understand factors like purchasing behavior, price satisfaction, preferred stores, and impact of advertising.
Dabur has a large distribution network in India and globally to supply its Ayurvedic and consumer products. It uses a multi-level distribution structure with 3,000 distributors and covers 6 million retail outlets. The network is supported by extensive IT infrastructure including ERP systems. Dabur aims to improve rural penetration and chemist channel growth. It focuses on building relationships with super stockists and providing various support programs to distributors. However, the company faces some issues around data inconsistencies, margins, and distributor problems that it seeks to address through recommendations around rural markets, distribution tweaks, and new plans.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Paper boat 2019 market analysis (factor analysis))Ramanjeet Singh
Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
Britannia Good Day biscuits are a popular product from Britannia Industries in the FMCG industry. Good Day biscuits target all ages and backgrounds with varied ingredients and premium positioning at an affordable price. They are marketed nationwide through Britannia's extensive distribution network of over 2500 wholesalers and retailers. Good Day faces competition from similar biscuits like Priyagold Butter Bite and Sunfeast, but maintains its market share through varied flavors, promotions, and competitive pricing.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Chumbak is an Indian lifestyle brand founded in 2010 that sells apparel, accessories, home decor and other products. It started as an online-only store but now has over 20 physical kiosks and stores. 50% of orders come through social media platforms like Facebook. The company plans to double its store count by 2020 while expanding to more metro and tier 2 cities. Chumbak uses a hybrid online-offline model and focuses on developing trendy new products. It has raised over $27 million in funding to date to support its expansion plans across India and into new categories like beauty.
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
This document provides an overview of Nike, including a brief history, segmentation and targeting, research programs, corporate social responsibility, and marketing mix. It discusses Nike's origins in the 1960s and its growth into a global brand. It describes Nike's target market as high-income individuals aged 16-55. The document also outlines Nike's research, social initiatives, and use of the marketing mix including products, pricing, placement, and promotion through celebrity endorsements and events.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
This marketing plan aims to introduce Cadbury's white chocolate brand in India. The objectives are to successfully introduce the product within 6 months, increase brand awareness through various marketing strategies, and acquire 30% of the female adult market within 3 years. Cadbury dominates the Indian chocolate market with over 70% share. The plan involves situational analysis, research on target markets, and implementation of integrated marketing strategies including advertising, pricing, and distribution to achieve the projected outcomes of a successful product launch and increased market share over time.
It is a complete analysis of IMC Campaign done by Motorola. Starting from the background of the brand I have covered brand identity, touch-points, brand values, objectives, promotional platform, brand prism, Campaign Evaluation, brand rejuvenation and brand equity.
FrutoMasala is a new nutritious namkeen made from dried fruits like amla, karonda cherry, apple, mango, and pineapple along with nuts like walnuts and almonds mixed with salted corn and rice flakes. It aims to provide a healthy snack option for the growing health-conscious population as an alternative to traditional namkeen. FrutoMasala can replace breakfast and provides nutrients from its fruit and nut ingredients. The presentation introduces FrutoMasala, its ingredients, target market as health-conscious individuals, packaging, costs, and potential as a nutritious snack product.
Westside is a retail chain in India owned by Trent Ltd. that was acquired by the Tatas in 1998. It has over 28 stores across India catering to upper middle and lower upper class customers. Westside aims to be a profitable lifestyle retailer and one-stop shop offering apparel, footwear, cosmetics, household items, and other products. While 70% of products are Westside's own brands, it also carries other popular brands to attract more customers.
Chumbak targets urban Indian youth aged 18-35 who want to associate with cool brands. It positions itself as a lifestyle brand and sells products across 7 categories through its website, stores, and kiosks. Chumbak uses Facebook as its sole marketing channel to build its community, drive awareness of product lines, and announce new launches. It creates an engaging Facebook page and runs ads to promote products, special offers, and gain new followers. Facebook generates 25% of Chumbak's online revenue with a high repeat customer rate among page fans.
Cadbury has been around people's life from decades now and it only becomes younger & younger. Be it their Communications, Content Marketing, Advertising or Public Relations, Cadbury seems to excel in everything they do. Here's what we, as students of Symbiosis School of Media & Communication, Bengaluru (Batch 2015-17) think of Cadbury.
*NOTE* This case study has been prepared for internal evaluations and thus references are taken from various case studies, articles, news publications and Cadbury's global website.
Britannia Industries is one of the largest biscuit manufacturers in India. It was founded in Calcutta in 1892 and has grown to become a major player in the organized biscuit industry, which accounts for 60% of biscuit production in India. Britannia utilizes an effective marketing mix strategy, including competitive pricing, widespread distribution channels, and prominent promotion efforts such as celebrity endorsements and festive offers, to maintain a large market share. The company has been successful due to its focus on quality products, strong brand image, and targeting of middle and lower-middle class consumers.
Cadbury began operations in India in 1948 and pioneered cocoa cultivation. It uses several segmentation strategies such as size, geographic location, and occasion. Cadbury Dairy Milk targets all age groups through emotional messaging. It is priced affordably between Rs. 5 to Rs. 150 and is produced in India and abroad. Cadbury promotes through various channels and celebrates occasions with taglines and gifts. The managing director and directors lead Cadbury in India.
The document discusses the history and brand equity of Coca-Cola. It summarizes that Coca-Cola began in 1886 as a distinctive tasting soft drink created by John Pemberton. Through early marketing tactics like coupons and advertising, Coca-Cola established brand awareness and recognition around the world. The brand has achieved strong loyalty through consistent identity, quality perception, positive brand associations, and effective long-term marketing strategies focused on acceptability, affordability and availability. Coca-Cola remains one of the most well-known and beloved brands in history due to its iconic logo and marketing efforts spanning over a century.
Cadbury Dairy Milk chocolate was launched in the UK in 1905 and became very popular in India after its introduction in 1948. However, over time its target audience became limited to children. In the 1990s, Cadbury shifted its focus to appeal to both children and adults through campaigns showing the "kid in all of us". This helped boost sales. Later, Cadbury expanded rural distribution and introduced variants to strengthen its brand against growing competition. It also implemented stronger packaging after a 2003 worm infestation issue and hired Amitabh Bachchan as its ambassador to rebuild its image. Cadbury continues working to adapt to new challenges through creative branding.
This document discusses Britannia Industries, an Indian food company known for biscuits and dairy products. It provides information on Britannia's market share, competitors like Parle, SWOT analysis, product portfolio, pricing, distribution, segmentation, and recommendations. The group analyzed Britannia's business through consumer surveys and retailer interviews to understand factors like purchasing behavior, price satisfaction, preferred stores, and impact of advertising.
Dabur has a large distribution network in India and globally to supply its Ayurvedic and consumer products. It uses a multi-level distribution structure with 3,000 distributors and covers 6 million retail outlets. The network is supported by extensive IT infrastructure including ERP systems. Dabur aims to improve rural penetration and chemist channel growth. It focuses on building relationships with super stockists and providing various support programs to distributors. However, the company faces some issues around data inconsistencies, margins, and distributor problems that it seeks to address through recommendations around rural markets, distribution tweaks, and new plans.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Paper boat 2019 market analysis (factor analysis))Ramanjeet Singh
Paper Boat is a brand of traditional Indian beverages produced by Hector Beverages. It focuses on natural ingredients and flavors from local fruits. The survey found that while taste was rated positively, many felt it was not good value for money due to the price. Most respondents were familiar with the brand and willing to recommend it, but awareness could still be improved. The product is seen as reliable but some thought it was overpriced. Offering discounts and improved promotion could help increase repeat purchases.
Britannia Good Day biscuits are a popular product from Britannia Industries in the FMCG industry. Good Day biscuits target all ages and backgrounds with varied ingredients and premium positioning at an affordable price. They are marketed nationwide through Britannia's extensive distribution network of over 2500 wholesalers and retailers. Good Day faces competition from similar biscuits like Priyagold Butter Bite and Sunfeast, but maintains its market share through varied flavors, promotions, and competitive pricing.
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
Chumbak is an Indian lifestyle brand founded in 2010 that sells apparel, accessories, home decor and other products. It started as an online-only store but now has over 20 physical kiosks and stores. 50% of orders come through social media platforms like Facebook. The company plans to double its store count by 2020 while expanding to more metro and tier 2 cities. Chumbak uses a hybrid online-offline model and focuses on developing trendy new products. It has raised over $27 million in funding to date to support its expansion plans across India and into new categories like beauty.
The presentation covers Brand elements of Coca Cola, which are describe in detail. Information related to its Brand elements are shown here. I hope this will help you.
This document provides an overview of Nike, including a brief history, segmentation and targeting, research programs, corporate social responsibility, and marketing mix. It discusses Nike's origins in the 1960s and its growth into a global brand. It describes Nike's target market as high-income individuals aged 16-55. The document also outlines Nike's research, social initiatives, and use of the marketing mix including products, pricing, placement, and promotion through celebrity endorsements and events.
This presentation will discuss Fair & Lovely and present information on the following areas:
An outline of the product
Market Segments
Target Market
Ad Evaluation
The internal influences
The external influences
The implications for marketers
Recommendations
The conclusions and observations.
This marketing plan aims to introduce Cadbury's white chocolate brand in India. The objectives are to successfully introduce the product within 6 months, increase brand awareness through various marketing strategies, and acquire 30% of the female adult market within 3 years. Cadbury dominates the Indian chocolate market with over 70% share. The plan involves situational analysis, research on target markets, and implementation of integrated marketing strategies including advertising, pricing, and distribution to achieve the projected outcomes of a successful product launch and increased market share over time.
It is a complete analysis of IMC Campaign done by Motorola. Starting from the background of the brand I have covered brand identity, touch-points, brand values, objectives, promotional platform, brand prism, Campaign Evaluation, brand rejuvenation and brand equity.
FrutoMasala is a new nutritious namkeen made from dried fruits like amla, karonda cherry, apple, mango, and pineapple along with nuts like walnuts and almonds mixed with salted corn and rice flakes. It aims to provide a healthy snack option for the growing health-conscious population as an alternative to traditional namkeen. FrutoMasala can replace breakfast and provides nutrients from its fruit and nut ingredients. The presentation introduces FrutoMasala, its ingredients, target market as health-conscious individuals, packaging, costs, and potential as a nutritious snack product.
Transportation is the key object in every business. The technology and their possible outcomes in near by future are explained over here. What could be the future technology and the possibilities in India ?
Internal training - Human Resource ManagementTonmoy Bora
Internal Training is a crucial part for an organization. Here i discussed some important points regarding this process. It will help the org. to increase their productivity.
This document discusses different types of ads like image ads and text ads. It explains keyword match types like broad, phrase and exact matches. It covers bidding strategies and budgets, and how ads are set on a cost-per-click basis. The document also discusses how ad auctions work based on an algorithm that considers ad rank, bid amount and click-through rate to determine ad position. It defines conversions and conversion tracking to measure cost per conversion. Finally, it introduces split testing as a methodology to test variants of strategies through randomized experiments.
Successful marketing requires developing a long-term strategy focused on truly understanding customers and their needs and wants. It is important to know what customers buy, why they buy it, and communicate the product benefits clearly. Developing products that better or differently satisfy customer needs in a profitable way helps build a competitive edge. Regularly evaluating pricing in relation to the market, competition, and changing customer attitudes also contributes to success. Consistent branding, a positive company image, competitive differentiation, and reputation help define the business and attract more customers.
The document describes a robotic vehicle project that uses RF technology for remote operation and a wireless camera for monitoring purposes. The robot can transmit real-time video wirelessly. It also has a temperature sensor that detects surrounding temperatures and sends the data via Bluetooth to a receiver and display. The robot is controlled using an ATMEL microcontroller and uses an RF transmitter and receiver to wirelessly transmit data over short ranges. Benefits include live video streaming while drawbacks include limited range and need for recharging batteries.
This document outlines steps for resolving conflicts, which include clarifying the disagreement, establishing a common goal for both parties, discussing ways to meet that goal, determining barriers, and agreeing on the best way to resolve the conflict.
The Plastic money in the economy and its impact on the speed in economic acti...Tonmoy Bora
This document discusses the impact of plastic money and electronic payments on economic growth. It outlines different types of plastic money like debit cards, credit cards, and pre-paid cash cards. It then explains how increased card payments can drive economic growth by stimulating consumption, production, income and jobs. Specific benefits mentioned include higher potential tax revenue, lower cash handling costs, guaranteed payments for merchants, and greater financial inclusion. Data is presented showing increases in card penetration and usage between 2008-2012, and their contribution to GDP growth in both emerging and developed markets.
Market segmentation of the brand CadburyTonmoy Bora
The document discusses market segmentation and Cadbury Dairy Milk chocolate. It describes how Cadbury segments the market demographically by age, gender, income, and behaviorally by occasions and user status. It then discusses Cadbury's targeting, positioning, branding, and packaging strategies. The key aspects covered are Cadbury's segmentation of its target market and an overview of its branding and marketing approaches.
TAM AdEx-Quarterly Report on Television Advertising_2024.pdfSocial Samosa
According to the report, there was a 4% decrease in television advertising volumes compared to the same period in 2023, indicating shifts in advertising strategies or market dynamics.
Facebook Marketing Strategy with SNJ Global Services.pptxsarfrazkhanm47
Explore the potential of Facebook marketing with SNJ Global Services. We specialize in targeted ad campaigns and engaging content strategies to enhance your brand's visibility and drive conversions. Discover more about our solutions at SNJ Global Services:
https://snjglobalservices.com/.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
This document, created by Vemio Advertising, the leading digital marketing agency in Delhi NCR, provides a concise and actionable guide to developing an effective Google Ad strategy. It covers essential aspects such as setting clear objectives, conducting thorough keyword research, creating compelling ad copy, targeting the right audience, and optimizing ad spend. Additionally, it emphasizes the importance of ad quality, relevance, and continuous performance analysis. By following these best practices, businesses can enhance their Google Ad campaigns, drive targeted traffic, and achieve a higher return on investment. For more details please visit on https://vemioadvt.in/services/digitalmarketing/
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
Top 10 AI Trends to Watch in 2024 with Intelisyncnehapardhi711
As we advance further into the digital age, artificial intelligence (AI) continues to evolve, shaping various industries and aspects of our daily lives. The advancements in AI for 2024 promise significant transformations across multiple sectors. From agentic AI and open-source AI to AI-powered cybersecurity and sustainability, these trends highlight the growing influence of AI on our world. By staying informed and embracing these trends, businesses and individuals can harness the power of AI to innovate and thrive.
This article explores the top 10 AI trends to watch in 2024, providing an overview, impact, and examples of each trend.
Top 10 AI Trends to Watch in 2024
Trend 1: Agentic AI
Overview of Agentic AI
Agentic AI represents a fundamental shift in artificial intelligence. These AI systems are designed to comprehend complex workflows and pursue difficult objectives autonomously, with minimal human assistance. Essentially, agentic AI functions similarly to human employees, understanding intricate contexts and instructions in normal language, defining goals, deducing subtasks, and adapting actions to changing circumstances.
Impact of Agentic AI
Agentic AI has the potential to drastically alter organizational roles, procedures, and relationships. AI assistants with advanced thinking and planning capabilities can perform tasks previously managed by humans. This shift enhances productivity by fully automating complex processes, freeing workers from repetitive tasks to focus on more critical activities. The ability to adapt quickly to changing circumstances ensures continuous operational improvements.
Examples and Use Cases of Agentic AI
Autonomous Vehicles: Self-driving cars use agentic AI to navigate roads, interpret traffic signals, and make real-time decisions to ensure passenger safety.
Smart Home Devices: AI-powered home assistants, like smart thermostats and security systems, operate autonomously to optimize energy usage and enhance security.
Customer Service Bots: Advanced chatbots handle complex customer queries, provide solutions, and escalate issues to human agents when necessary.
Trend 2: Open Source AI
Overview of Open Source AI
Open-source AI involves freely available source code, encouraging developers to collaborate, use, adapt, and share AI technology. This openness fosters innovation and speeds up the development of practical AI solutions across various sectors, including healthcare, finance, and education.
Impact of Open Source AI
The collaborative nature of open-source AI promotes transparency and facilitates continuous improvement, leading to feature-rich, reliable, and modular solutions. These platforms enable the creation of applications such as real-time fraud detection, medical image analysis, personalized recommendations, and customized learning experiences.
Examples and Use Cases of Open Source AI
TensorFlow: An open-source machine learning framework by Google, widely used for building and deploying AI models.
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