A&M End Of Year 2015 LI
•Download as PPTX, PDF•
0 likes•933 views
1) The document reviews the ABC's (Australian Broadcasting Corporation) performance in 2015, highlighting several successful initiatives and programs. 2) Key successes included the Asian Cup and Rosie Batty winning Australian of the Year, both of which pulled in large audiences across multiple ABC platforms. 3) New programs like The Weekly with Charlie Pickering and dramas The Secret River and Glitch were immediate successes. 4) Collaboration across ABC divisions led to large audiences for initiatives commemorating ANZAC Day and mental health week. 5) Overall the ABC achieved its highest ratings and saw 84% of Australians rate it as valuable, demonstrating the success of its "Fewer Bigger Better" strategy of prior
Report
Share
Report
Share
Recommended
Guinness World Record @ Transform conference Europe
This document outlines statistics about Guinness World Records, including that they have sold over 136 million books to date, receive 53 thousand applications annually, have over 1 million YouTube subscribers and 10 million Facebook fans, and 750 million people watch their TV shows each year. It also discusses some of Guinness World Records' business lines like publishing, TV, digital, advertising, and licensing. Finally, it mentions their focus on employee engagement and family entertainment and previews their future plans.
Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
BBC Minute
The BBC Minute is a one-minute news bulletin produced by the BBC every half hour for radio stations around the world. It provides concise updates on major world stories, sports, technology, entertainment and lifestyle in an engaging format designed to be shareable on social media. Radio stations can integrate the BBC Minute into their regular programming to give their young, connected audiences essential global news and information.
Bell's - World's Largest Pub Quiz
The document summarizes a marketing campaign by Bell's to raise awareness of its partnership with Help for Heroes and drive sales. Key elements included:
1) A nationwide pub quiz broadcast on radio and promoted in print media to leverage consumers' interest in pub activities and socializing.
2) The "World's Largest Pub Quiz" was a live radio broadcast of a pub quiz to 8,000 pubs simultaneously, complete with interactive elements like a live jukebox and raffle to raise money for Help for Heroes.
3) Research found the campaign significantly increased awareness of Bell's partnership with Help for Heroes and positive brand sentiment, along with purchase intent and attributed sales uplift.
How television research’s audience
BARB collects viewing data from 5,000 homes in the UK to determine official television viewing figures. The data is useful for TV production companies and schedulers as it allows them to see which shows are popular and what audience shares different channels have. Recent top shows were all related to the World Cup, which happens every 4 years and attracts a large worldwide audience. In 1998, the top shows were the soap operas EastEnders and Casualty, and there were fewer television options compared to today as streaming services and catch-up players were not available.
The Outcome Economy
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
Survata & Alphonso Webinar - TV in the Time of COVID (May 2020)
TV in the Time of Covid: Viewing Behaviors, Brand Recall & Favorability, and Reactions to COVID Creatives
Absolute radio revision
Absolute Radio is launching an interactive feature that will allow listeners of The Christian O'Connell Breakfast Show to choose from playlists of seven different genres between segments of the live show. This "world-first" will give listeners access to playlists from Absolute Radio stations spanning the 1960s to today. It is hoped this will provide the best possible listening experience by combining entertainment and tailored music selection. The new option is the result of months of development work and utilizes the station's music scheduling software. Recent ratings figures show Absolute Radio has grown its weekly audience to 3.5 million listeners.
Recommended
Guinness World Record @ Transform conference Europe
This document outlines statistics about Guinness World Records, including that they have sold over 136 million books to date, receive 53 thousand applications annually, have over 1 million YouTube subscribers and 10 million Facebook fans, and 750 million people watch their TV shows each year. It also discusses some of Guinness World Records' business lines like publishing, TV, digital, advertising, and licensing. Finally, it mentions their focus on employee engagement and family entertainment and previews their future plans.
Marketing Through Lakeland Public Television
The document summarizes the marketing opportunities available through Lakeland Public Television. It highlights that LPTV reaches a unique audience of adults, homeowners, and opinion leaders with above average incomes. Sponsorship packages on LPTV are affordable, starting at $1000-2000, and build credibility and recognition for sponsors. Viewers pay attention to and can recall sponsors of PBS programming. The document encourages businesses to include LPTV in their marketing plans to reach their target audiences.
BBC Minute
The BBC Minute is a one-minute news bulletin produced by the BBC every half hour for radio stations around the world. It provides concise updates on major world stories, sports, technology, entertainment and lifestyle in an engaging format designed to be shareable on social media. Radio stations can integrate the BBC Minute into their regular programming to give their young, connected audiences essential global news and information.
Bell's - World's Largest Pub Quiz
The document summarizes a marketing campaign by Bell's to raise awareness of its partnership with Help for Heroes and drive sales. Key elements included:
1) A nationwide pub quiz broadcast on radio and promoted in print media to leverage consumers' interest in pub activities and socializing.
2) The "World's Largest Pub Quiz" was a live radio broadcast of a pub quiz to 8,000 pubs simultaneously, complete with interactive elements like a live jukebox and raffle to raise money for Help for Heroes.
3) Research found the campaign significantly increased awareness of Bell's partnership with Help for Heroes and positive brand sentiment, along with purchase intent and attributed sales uplift.
How television research’s audience
BARB collects viewing data from 5,000 homes in the UK to determine official television viewing figures. The data is useful for TV production companies and schedulers as it allows them to see which shows are popular and what audience shares different channels have. Recent top shows were all related to the World Cup, which happens every 4 years and attracts a large worldwide audience. In 1998, the top shows were the soap operas EastEnders and Casualty, and there were fewer television options compared to today as streaming services and catch-up players were not available.
The Outcome Economy
1) The document discusses the opportunity for technology to improve organizational efficiency and transition economies into a "smart and clean world."
2) It argues that aggregate efficiency has stalled at around 22% for 30 years due to limitations of the Second Industrial Revolution, but that digitizing transport, energy, and communication through technologies like blockchain can help manage resources and increase efficiency.
3) Technologies like precision agriculture, cloud computing, robotics, and autonomous vehicles may allow for "dematerialization" and do more with fewer physical resources through effects like reduced waste and need for transportation/logistics infrastructure.
Survata & Alphonso Webinar - TV in the Time of COVID (May 2020)
TV in the Time of Covid: Viewing Behaviors, Brand Recall & Favorability, and Reactions to COVID Creatives
Absolute radio revision
Absolute Radio is launching an interactive feature that will allow listeners of The Christian O'Connell Breakfast Show to choose from playlists of seven different genres between segments of the live show. This "world-first" will give listeners access to playlists from Absolute Radio stations spanning the 1960s to today. It is hoped this will provide the best possible listening experience by combining entertainment and tailored music selection. The new option is the result of months of development work and utilizes the station's music scheduling software. Recent ratings figures show Absolute Radio has grown its weekly audience to 3.5 million listeners.
Nick Network Binder
The document outlines Nickelodeon's 15-year strategic plan to strengthen its brand and programming. Key points include:
- Launching a new streaming service called "Nick Now" on Amazon Prime to house both classic and current Nickelodeon shows and content.
- Expanding internationally by producing local content in the UK, Middle East, and Southeast Asia to better connect with audiences in those regions.
- Refocusing US programming around animated shows that teach lessons to children, similar to classic 1990s shows, and developing new creator-driven content.
Raluca kisescu avon
This document summarizes Avon's marketing campaigns in Romania from 2005-2014. It discusses four main campaigns:
1) "I Like to Party" from 2005-2006 which supported new brochure launches and was Avon's first store advertising campaign.
2) "Avon Gives You a Like" in 2012 which shifted to positioning Avon as liking customers for who they are. It included 5 TV commercials and increased key performance indicators.
3) "Avon Gives You a Like 2.0" in 2013 built on the previous campaign with 3 new TV commercials and further increased customer spend.
4) "Avon Beauty Dance" in 2014 continued the localization approach under the global "You
House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards
Nickelodeon partnered with House Party, Inc. to offer consumer the ultimate at-home viewing experience and provide advertisers with direct access to their biggest fans.
Channel 4 – The Taste
How Channel 4 used newsbrand tablet editions to increase awareness and drive viewership of its new TV show, The Taste.
Itv
ITV, the largest commercial television network in the UK, came under heavy criticism in 2006 for perceived declines in programming quality. This damaged employee morale and confidence in leadership. To address this, the internal communications department spearheaded a campaign to restore pride in ITV and foster open dialogue. Key elements included educating staff on programs, highlighting social initiatives, and communicating openly. The appointment of new CEO Michael Grade provided an opportunity to rally staff with frequent communications about his background and vision. The campaign succeeded in positively influencing employees and laying the groundwork for Grade to enact strategic changes.
Radio One - Indianapolis Capabilities
This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...
q4-1314-results-press-release
British Sky Broadcasting reported financial results for the fiscal year ended June 30, 2014. Revenue increased 6.5% to £7.6 billion due to strong demand across all products and services. Adjusted basic earnings per share were flat at 60.0 pence despite investments in connected TV services and higher Premier League costs. The company added 3.1 million new paid products, grew retail customers by 342,000, and saw growth in key areas like TV, broadband, and connected TV services. Looking ahead, the company aims to continue growing by exploiting opportunities in both core and new products and services.
Snap Inc. and NBC
Snap Inc. and NBC launched a new daily news show called "Stay Tuned" on Snapchat's Discovery platform on July 19, 2017. The show will be hosted by two NBC correspondents and feature the top national and international stories in 3-5 minute segments updated twice daily. This marks NBC's first daily news show on Snapchat and a shift to attract younger audiences aged 13-24 to news on mobile platforms.
Media Kit 2015
Salem Communications owns radio stations targeting Christian audiences with conservative values. This document summarizes the audiences of three Salem radio stations in Colorado Springs - KBIQ, KGFT, and AM1460 The Answer. KBIQ is a Christian music station appealing to families. KGFT is a teaching and talk station airing national and local Christian programs. AM1460 The Answer airs nationally syndicated conservative talk shows. The document provides demographic details and programming schedules for each station and discusses their advertising opportunities across radio, online, and events.
Big centre tv
Big Centre TV is a local television channel for the Birmingham area that launched in February 2015. It is owned by Kaleidoscope TV and broadcasts on Freeview channel 8. The channel aims to provide local news and programming but has received criticism from viewers for being slow, dull, and low quality in its early stages. It is hoped that with time the channel can improve its content and establish itself as a source for local output.
CBS Letter
The CBS Corporation focused on new technologies, optimizing core businesses, and returning value to shareholders in 2007. It invested over $440 million in digital properties like Last.fm and acquired content for online distribution. CBS had a successful year with adjusted EPS up 9% and free cash flow up 6%, allowing it to raise dividends and repurchase $3.4 billion in stock. Strong performances from shows like CSI and sports programming, as well as gains in publishing and outdoor advertising, contributed to these results. CBS aims to deliver content across multiple platforms and lead the industry's digital transformation.
ITN Productions overview
This document provides an overview of Independent Television News Limited's (ITN) financial performance and operations in 2014. Some key points:
- ITN Productions saw significant revenue and profit growth over previous years, with its revenue hitting £16.7 million, up 44% year-over-year.
- ITN achieved a group operating profit of £5.76 million, up 298% from 2009.
- ITN Productions expanded its production activities into new areas like commercials, sports, and digital content and saw a 33% increase in headcount for the year.
- The Chief Executive highlights that 2014 marked a successful culmination of five years of sustained profit growth and quality work for ITN and its
Introducing TIML Radio
Presentation given by Clive Dickens and Donnach O'Driscoll to the employees of Virgin Radio, which will be taken over by TIML Golden Square at the end of June 2008.
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
ROUNDTABLE 2016: HUNSHIKATTI
The Columbus Dispatch launched monthly editorial campaigns called "sweeps" in 2014 to increase readership and advertising revenue. Each sweep focused editorial coverage and promotions around a theme for a month. They partnered with local advertisers who provided prizes for sweepstakes to generate interest. The sweeps resulted in increased subscription sales, article readership, advertising spending, and sales for sweepstakes partners. Subsequent sweeps refined the strategy and continued achieving positive business results through coordinated editorial content, promotions, and community partnerships.
WTF: Programmatic TV
This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
School Tools Overview - WSOC-TV 2010
2010 marks the 20th year that WSOC-TV has supported our community through the Family Focus program. This presentation outlines the opportunities available for organizations who are willing to underwrite some of the elements of School Tools this year. Contact me at Adrienne@coxtv.com with questions or for more information.
Radio 1 breakfast show lesson 1
Here are some key points I noticed from examining the Radio 1 Breakfast Show website and social media:
- Much of the content on social media like Instagram stories is very casual, featuring behind-the-scenes glimpses of the presenters in an informal, chatty style. This seems aimed at creating a sense of intimacy and connection with younger audiences.
- Hashtags used prominently include references to pop culture like #TBT and #ThrowbackThursday that would appeal to teens and 20-somethings. Language and slang used is contemporary and youth-focused.
- Diversity is represented both in terms of presenters and guests, reflecting the target demographic. However, content could still be more inclusive of different backgrounds.
ITV Be Research
ITV launched a new channel called ITV Be to broadcast programming focused on female audiences. An extensive advertising campaign promoted ITV Be's brand and programming to appeal to young women. Digital advertising through social media and YouTube was emphasized to reach ITV Be's target demographic, who frequently use these platforms. The branding for ITV Be featured a prominent pink color scheme representing its female audience.
Cipher small business Sponsorship
The Cipher Show LLC is a 10-year multi-media entertainment company that produces TV shows, music, fashion, and special events for urban audiences. It aims to provide authentic cultural content via TV, radio, print, and online to attract viewers. The company uses the latest technology to broadcast globally and has previously aired shows on networks in Florida, California, and Texas.
More Related Content
Similar to A&M End Of Year 2015 LI
Nick Network Binder
The document outlines Nickelodeon's 15-year strategic plan to strengthen its brand and programming. Key points include:
- Launching a new streaming service called "Nick Now" on Amazon Prime to house both classic and current Nickelodeon shows and content.
- Expanding internationally by producing local content in the UK, Middle East, and Southeast Asia to better connect with audiences in those regions.
- Refocusing US programming around animated shows that teach lessons to children, similar to classic 1990s shows, and developing new creator-driven content.
Raluca kisescu avon
This document summarizes Avon's marketing campaigns in Romania from 2005-2014. It discusses four main campaigns:
1) "I Like to Party" from 2005-2006 which supported new brochure launches and was Avon's first store advertising campaign.
2) "Avon Gives You a Like" in 2012 which shifted to positioning Avon as liking customers for who they are. It included 5 TV commercials and increased key performance indicators.
3) "Avon Gives You a Like 2.0" in 2013 built on the previous campaign with 3 new TV commercials and further increased customer spend.
4) "Avon Beauty Dance" in 2014 continued the localization approach under the global "You
House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards
Nickelodeon partnered with House Party, Inc. to offer consumer the ultimate at-home viewing experience and provide advertisers with direct access to their biggest fans.
Channel 4 – The Taste
How Channel 4 used newsbrand tablet editions to increase awareness and drive viewership of its new TV show, The Taste.
Itv
ITV, the largest commercial television network in the UK, came under heavy criticism in 2006 for perceived declines in programming quality. This damaged employee morale and confidence in leadership. To address this, the internal communications department spearheaded a campaign to restore pride in ITV and foster open dialogue. Key elements included educating staff on programs, highlighting social initiatives, and communicating openly. The appointment of new CEO Michael Grade provided an opportunity to rally staff with frequent communications about his background and vision. The campaign succeeded in positively influencing employees and laying the groundwork for Grade to enact strategic changes.
Radio One - Indianapolis Capabilities
This presentation shares the capabilities of Radio One Indianapolis including properties WHHH-FM, WTLC-FM, WTLC-AM & WDNI-TV. We're not just radio anymore...
q4-1314-results-press-release
British Sky Broadcasting reported financial results for the fiscal year ended June 30, 2014. Revenue increased 6.5% to £7.6 billion due to strong demand across all products and services. Adjusted basic earnings per share were flat at 60.0 pence despite investments in connected TV services and higher Premier League costs. The company added 3.1 million new paid products, grew retail customers by 342,000, and saw growth in key areas like TV, broadband, and connected TV services. Looking ahead, the company aims to continue growing by exploiting opportunities in both core and new products and services.
Snap Inc. and NBC
Snap Inc. and NBC launched a new daily news show called "Stay Tuned" on Snapchat's Discovery platform on July 19, 2017. The show will be hosted by two NBC correspondents and feature the top national and international stories in 3-5 minute segments updated twice daily. This marks NBC's first daily news show on Snapchat and a shift to attract younger audiences aged 13-24 to news on mobile platforms.
Media Kit 2015
Salem Communications owns radio stations targeting Christian audiences with conservative values. This document summarizes the audiences of three Salem radio stations in Colorado Springs - KBIQ, KGFT, and AM1460 The Answer. KBIQ is a Christian music station appealing to families. KGFT is a teaching and talk station airing national and local Christian programs. AM1460 The Answer airs nationally syndicated conservative talk shows. The document provides demographic details and programming schedules for each station and discusses their advertising opportunities across radio, online, and events.
Big centre tv
Big Centre TV is a local television channel for the Birmingham area that launched in February 2015. It is owned by Kaleidoscope TV and broadcasts on Freeview channel 8. The channel aims to provide local news and programming but has received criticism from viewers for being slow, dull, and low quality in its early stages. It is hoped that with time the channel can improve its content and establish itself as a source for local output.
CBS Letter
The CBS Corporation focused on new technologies, optimizing core businesses, and returning value to shareholders in 2007. It invested over $440 million in digital properties like Last.fm and acquired content for online distribution. CBS had a successful year with adjusted EPS up 9% and free cash flow up 6%, allowing it to raise dividends and repurchase $3.4 billion in stock. Strong performances from shows like CSI and sports programming, as well as gains in publishing and outdoor advertising, contributed to these results. CBS aims to deliver content across multiple platforms and lead the industry's digital transformation.
ITN Productions overview
This document provides an overview of Independent Television News Limited's (ITN) financial performance and operations in 2014. Some key points:
- ITN Productions saw significant revenue and profit growth over previous years, with its revenue hitting £16.7 million, up 44% year-over-year.
- ITN achieved a group operating profit of £5.76 million, up 298% from 2009.
- ITN Productions expanded its production activities into new areas like commercials, sports, and digital content and saw a 33% increase in headcount for the year.
- The Chief Executive highlights that 2014 marked a successful culmination of five years of sustained profit growth and quality work for ITN and its
Introducing TIML Radio
Presentation given by Clive Dickens and Donnach O'Driscoll to the employees of Virgin Radio, which will be taken over by TIML Golden Square at the end of June 2008.
Task 6
The document discusses several key issues related to TV ratings and competition between channels:
1) Rating wars occur as channels battle for viewers during primetime by airing their most popular shows. Recent examples include competitions between BBC and ITV shows like Strictly Come Dancing and The X-Factor.
2) Primetime is very important for attracting advertisers, as they pay more to advertise during highly-viewed shows. Commercial channels rely more heavily on advertising revenue.
3) New technologies like on-demand viewing and streaming services have impacted ratings by allowing audiences to watch when they want. This threatens public broadcasters like BBC that rely on license fees.
ROUNDTABLE 2016: HUNSHIKATTI
The Columbus Dispatch launched monthly editorial campaigns called "sweeps" in 2014 to increase readership and advertising revenue. Each sweep focused editorial coverage and promotions around a theme for a month. They partnered with local advertisers who provided prizes for sweepstakes to generate interest. The sweeps resulted in increased subscription sales, article readership, advertising spending, and sales for sweepstakes partners. Subsequent sweeps refined the strategy and continued achieving positive business results through coordinated editorial content, promotions, and community partnerships.
WTF: Programmatic TV
This document provides an overview and history of the Upfronts and NewFronts events. The Upfronts have existed since the 1940s as a way for TV networks to showcase upcoming programming to advertisers and negotiate ad deals. In recent years, the Upfronts have expanded to include digital and streaming platforms. The NewFronts began in 2008 as a digital-focused version for online publishers to similarly pitch advertisers. Over time, the line between the two events has blurred as digital publishers move into TV and linear players expand onto digital. This year's Upfronts and NewFronts will continue this convergence trend.
School Tools Overview - WSOC-TV 2010
2010 marks the 20th year that WSOC-TV has supported our community through the Family Focus program. This presentation outlines the opportunities available for organizations who are willing to underwrite some of the elements of School Tools this year. Contact me at Adrienne@coxtv.com with questions or for more information.
Radio 1 breakfast show lesson 1
Here are some key points I noticed from examining the Radio 1 Breakfast Show website and social media:
- Much of the content on social media like Instagram stories is very casual, featuring behind-the-scenes glimpses of the presenters in an informal, chatty style. This seems aimed at creating a sense of intimacy and connection with younger audiences.
- Hashtags used prominently include references to pop culture like #TBT and #ThrowbackThursday that would appeal to teens and 20-somethings. Language and slang used is contemporary and youth-focused.
- Diversity is represented both in terms of presenters and guests, reflecting the target demographic. However, content could still be more inclusive of different backgrounds.
ITV Be Research
ITV launched a new channel called ITV Be to broadcast programming focused on female audiences. An extensive advertising campaign promoted ITV Be's brand and programming to appeal to young women. Digital advertising through social media and YouTube was emphasized to reach ITV Be's target demographic, who frequently use these platforms. The branding for ITV Be featured a prominent pink color scheme representing its female audience.
Cipher small business Sponsorship
The Cipher Show LLC is a 10-year multi-media entertainment company that produces TV shows, music, fashion, and special events for urban audiences. It aims to provide authentic cultural content via TV, radio, print, and online to attract viewers. The company uses the latest technology to broadcast globally and has previously aired shows on networks in Florida, California, and Texas.
Similar to A&M End Of Year 2015 LI (20)
House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards
House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards
A&M End Of Year 2015 LI
- 1. AUDIENCE & MARKETING A YEAR IN REVIEW
- 2. NYE kicked us off… 4 million people watch on the ABC
- 3. Asian Cup becomes the first Pan ABC initiative of 2015 Great collaboration between News, TV & Radio. A total of 7.5 million people watched the tournament, making Asian Cup THE MOST WATCHED PROGRAM of the year for ABC
- 4. Rosie Batty wins AOTY In 2015 ABC demonstrates how well we can reach a broad audience across all our platforms and is awarded a 3 year partnership with NADC for AOTY
- 5. triple j hottest 100 huge success Following this huge start, triple j went on to finish 2015 with it’s biggest audience ever – 2 million listeners
- 6. triple j 40th birthday - Beat The Drum concert A sell out success & a great night!
- 7. ABC Kids Rebrand New onair look Kids iview launch follows and is a runaway success
- 8. Logies – Utopia hits gold! and our favourite ‘Authority’ returns for a second big season in 2015
- 9. Insert text here The Weekly with Charlie Pickering Launches to immediate success, broadcast to an audience of 942k, strong appeal under 50 & one of the most viewed iview programs with 834k plays
- 10. New campaign launches and continues to drive solid growth for Double J in Year 2
- 11. Our second Pan ABC initiative pulls record audiences together across TV, Radio, News & Digital commemorating 100 years since ANZAC Cove
- 12. The Killing Season Audiences come in droves to see Sarah Ferguson examine the Rudd Gillard years. Amazing publicity, huge social media response, ABC at it’s best!
- 13. Our first ever cross radio campaign increases Radio app downloads by 24% and helps contribute to a strong 2015 Radio result, holding reach and increasing share.
- 14. The Secret River A quality drama with dramatises the colonisation of Australia, helps establish the ABC as the home of Australian stories
- 15. Launching simultaneously on iview and TV, Glitch becomes our top iview show of the year, setting up for a must-watch Series 2 Glitch
- 16. ABC Kids Play ABC Kids Play goes to #1 kids app soon after launch (alongside kids iview) in the app store
- 17. Classic FM had great success with Swoon, The Classic 100 countdown for 2015
- 18. Too High Collaborations between ABC2 and triple j kick off in a big way with 2 High, followed by 2 Sexy in December, pushing ABC into new areas with younger audiences
- 19. Award winning ‘Whole World In Your Hands’ Campaign launches to drive awareness for ABC News Digital
- 20. Year 2 of our award winning Mental As initiative sees the ABC lead more conversations across TV, Radio & Digital with a week of incredible content
- 21. Hitting Home puts the ABC on the front foot to engage in an important conversation ar domestic violence which carries over in a big way into Local Radio and RN programs
- 22. ABC takes key talent and programs and goes on the road to Toowoomba for a great week of programming, partnership activity and events
- 23. Our new Regional division premiers their TV show Backroads to over 1.2m viewers – a great result and lovely feedback from audiences across the country.
- 24. The Walkley Awards With 8 awards, ABC News trumps at the Walkley’s. Overall ABC News reaches 60% of Australians in 2015 – a big and successful year for the news team.
- 25. This Christmas we are working hard to drive customers into ABC Shops, centres and online. Stores may be closing in the new year but ABC products will be found online and in new outlets to add to the ABC experience for years to come.
- 26. Audiences recognised both the quality of our TV programming this year, as did the industry with 8 AACTA Awards So, how did we fare?
- 27. 84% rated the ABC as being valuable / very valuable. 71% of Australians engage with the ABC on a weekly basis Overall we hit our biggest KPIs
- 28. FOCUS Digital growth 30% reach target Working as One ABC More Pan ABC initiatives / more collaboration Prioritising Fewer Bigger Better mantra continues