House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards

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Nickelodeon partnered with House Party, Inc. to offer consumer the ultimate at-home viewing experience and provide advertisers with direct access to their biggest fans.

Marketing

2© 2015 House Party, Inc.
Got kids? Then you probably
know the Kids’ Choice Awards…
• Annual awards show that airs on Nickelodeon honoring the year's
biggest TV, movie and music acts, as voted by Nickelodeon viewers
• Features numerous celebrity guests and musical acts…
• And SLIME!

3© 2015 House Party, Inc.
Kids’ Choice Awards
Marketing Objective
Leverage all of our screens to deliver massive viewership

5© 2015 House Party, Inc.
CONVINCE KIDS THAT THE KIDS CHOICE
AWARDS ARE THE
PREMIERE CULTURAL EVENT OF THE YEAR.
Our Mission

7© 2015 House Party, Inc.
Finding – and activating -- fans

8© 2015 House Party, Inc.
Meet the faces of the 2015
Kids Choice Awards

9© 2015 House Party, Inc.
Retail
On Air
Mobile
At Home
Social
Online
We extended the experience
across all consumer touch pointsCopyright*©2012*The*Nielsen*Company.*Confiden:al*and*proprietary.*
2*
THE*OPPORTUNITY*
80%*
women&control&
$9*TRILLION*
of&US&CPG&spending&
We’d&be&the&
3rd*LARGEST*
economy&in&the&world&

10© 2015 House Party, Inc.
Avid Nick fans shared and
amplified the experience online…

12© 2015 House Party, Inc.
They tuned in big-time on the
Big Night…
#1
Nickelodeo
n Telecast
of the Year!

13© 2015 House Party, Inc.
“We were so excited to be a part of the big show. Anything associated with kca got
our full attention. We watched more commercials instead of fast forwarding to make
sure we didn’t miss any announcements. We subscribed to the text alerts, voted
many times and began following on social media.” @engabeth
… and shared the love with key
advertising partners too

14© 2015 House Party, Inc.
The results speak for themselves…
https://dl.dropboxusercontent.com/u/106482947/KCA_38.mp4

15© 2015 House Party, Inc.
Facebook posts and com
And as for that community
& content…
THEY EVEN BAKED CAKES….
21,000 Fans
creating over
23,000 pieces
of content!
Video
Photos
Instagram
Twitter
Impressions
Social shares
157,566
434
3,764
250
3,441
7,172
18,930,501
13,742
Shared posts and comments

16© 2015 House Party, Inc.
Crabby patty cupcakes!
Slime cupcake

17© 2015 House Party, Inc.
• Find the right partners
• Provide an authentic, shareable, integrated experience
• Include the right tools to amplify and extend that experience
Tips & Takeaways for creating
community, content… & tune in!

18© 2015 House Party, Inc.
THANK YOU!
Ned Berger
Consumer Marketing Manager,
Nickelodeon @NickelodeonTV
Chris Maher
CEO, House Party
@chrismaher20

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House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards

1. How Nickelodeon Brought the Kids’ Choice Awards Home Through Community and Content WOMMA Summit November 3, 2015 Ned Berger Consumer Marketing Manager, Nickelodeon @NickelodeonTV Chris Maher CEO, House Party @chrismaher20

2. 2© 2015 House Party, Inc. Got kids? Then you probably know the Kids’ Choice Awards… • Annual awards show that airs on Nickelodeon honoring the year's biggest TV, movie and music acts, as voted by Nickelodeon viewers • Features numerous celebrity guests and musical acts… • And SLIME!

4. 4© 2015 House Party, Inc. EXTEND THE REACH OF KCA PROMOTION Explore ways to leverage influencers, build prestige via high-profile placements and connect with the maker mindset. CONVINCE THE KIDS WE DO REACH Tell an engaging story that builds the relevance of the KCA—leverage the people they care about. Give kids ownership of the show by embracing the themes of the maker movement to get them involved beyond just voting. NAVIGATE KIDS TO (AND THROUGH) THE SHOW Simplify our tune-in message across platforms and leverage on and off-channel marketing throughout the show to get kids to stick around all show long.

9. 9© 2015 House Party, Inc. Retail On Air Mobile At Home Social Online We extended the experience across all consumer touch pointsCopyright*©2012*The*Nielsen*Company.*Confiden:al*and*proprietary.* 2* THE*OPPORTUNITY* 80%* women&control& $9*TRILLION* of&US&CPG&spending& We’d&be&the& 3rd*LARGEST* economy&in&the&world&

13. 13© 2015 House Party, Inc. “We were so excited to be a part of the big show. Anything associated with kca got our full attention. We watched more commercials instead of fast forwarding to make sure we didn’t miss any announcements. We subscribed to the text alerts, voted many times and began following on social media.” @engabeth … and shared the love with key advertising partners too

15. 15© 2015 House Party, Inc. Facebook posts and com And as for that community & content… THEY EVEN BAKED CAKES…. 21,000 Fans creating over 23,000 pieces of content! Video Photos Instagram Twitter Impressions Social shares 157,566 434 3,764 250 3,441 7,172 18,930,501 13,742 Shared posts and comments

17. 17© 2015 House Party, Inc. • Find the right partners • Provide an authentic, shareable, integrated experience • Include the right tools to amplify and extend that experience Tips & Takeaways for creating community, content… & tune in!

House Party, Inc. Amplifies Nickelodeon Kids' Choice Awards

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