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Be more certain
UX Crunch
17 September 2019
Be more certain
...with minimal effort
UX Crunch
17 September 2019
Who Pieter Koenis
Introduction
Who Pieter Koenis
I started my career as a backpacker
Continued in sales & marketing
Following I became product manager
And finally it all fell into place…
I got into UX research
Introduction
Introduction
Introduction
Introduction
Introduction
It is my passion to empower product
teams with customer insights.
Customer
ˈkʌstəmə/
A person who buys goods or services
from a shop or business.
Introduction
The capacity to gain an accurate and
deep understanding of someone or
something.
Insight
ˈɪnsʌɪt/
Listen in to support or
sales calls
Listen in with support or sales calls
1. Contact the manager of your
support or sales team
2. Make an appointment
● A support or sales team
● 30 min spare time
Bonus
● Coffee for both you and your
colleague
What you needPreparation - 2 min
Hang out with your
customers
Hang out with your customers
1. Check for places or events
2. Sign-up or buy tickets
Pro tip
● Go alone
● A free evening
● Interest to learn
Bonus
● You’ll most likely get free pizza
and beers
What you needPreparation - 5 min
Online testing
Letusers help you
“ What was this website about?
Online testing
“ What was this website about?
Online testing
Online testing
1. Make a screenshot of the page
you want to test
2. Write a short scenario for the
testers
3. A tool like UsabilityHub or just
show people slides
● A way to show screens
● People from your target
audience
What you needPreparation - 5 min
Paper (prototype)
co-generative session
Paper (prototype) co-generative session
1. Print your website or prototype
2. Make a 30 minute appointment
with some people of your target
audience
● Paper, scissors and a pen
● People from your target
audience
Pro tip
● Let the participants lead
What you needPreparation - 20 min
Guerrilla testing
Guerrilla testing
1. Write a script for a 5-10 min
interview
2. Prototype or design (optional)
Preparation - 30 min
Guerrilla testing
1. Write a script for a 5-10 min
interview
2. Prototype or design (optional)
Pro tip
● Go somewhere people have
spare time
● Bring an incentive
● A place where your target
audience is
● Preferably someone who can
take notes
What you needPreparation - 15 min
Books I recommend
“ The will to perfect your research,
may stop you from doing research at all.
Thank you!
Let’s connect on LinkedIn
Pieter Koenis
pieter@alwaysbelearning.nl
+31 6 5253 9660
www.alwaysbelearning.nl

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Always be learning - be more certain with minimal effort - Pieter Koenis @ UX crunch session 17-09-2019

  • 1. Be more certain UX Crunch 17 September 2019
  • 2. Be more certain ...with minimal effort UX Crunch 17 September 2019
  • 4. Who Pieter Koenis I started my career as a backpacker Continued in sales & marketing Following I became product manager And finally it all fell into place… I got into UX research Introduction
  • 8. Introduction It is my passion to empower product teams with customer insights.
  • 9. Customer ˈkʌstəmə/ A person who buys goods or services from a shop or business. Introduction The capacity to gain an accurate and deep understanding of someone or something. Insight ˈɪnsʌɪt/
  • 10. Listen in to support or sales calls
  • 11.
  • 12. Listen in with support or sales calls 1. Contact the manager of your support or sales team 2. Make an appointment ● A support or sales team ● 30 min spare time Bonus ● Coffee for both you and your colleague What you needPreparation - 2 min
  • 13. Hang out with your customers
  • 14.
  • 15. Hang out with your customers 1. Check for places or events 2. Sign-up or buy tickets Pro tip ● Go alone ● A free evening ● Interest to learn Bonus ● You’ll most likely get free pizza and beers What you needPreparation - 5 min
  • 18. “ What was this website about? Online testing
  • 19.
  • 20. “ What was this website about? Online testing
  • 21.
  • 22.
  • 23. Online testing 1. Make a screenshot of the page you want to test 2. Write a short scenario for the testers 3. A tool like UsabilityHub or just show people slides ● A way to show screens ● People from your target audience What you needPreparation - 5 min
  • 25.
  • 26.
  • 27. Paper (prototype) co-generative session 1. Print your website or prototype 2. Make a 30 minute appointment with some people of your target audience ● Paper, scissors and a pen ● People from your target audience Pro tip ● Let the participants lead What you needPreparation - 20 min
  • 29.
  • 30. Guerrilla testing 1. Write a script for a 5-10 min interview 2. Prototype or design (optional) Preparation - 30 min
  • 31. Guerrilla testing 1. Write a script for a 5-10 min interview 2. Prototype or design (optional) Pro tip ● Go somewhere people have spare time ● Bring an incentive ● A place where your target audience is ● Preferably someone who can take notes What you needPreparation - 15 min
  • 33. “ The will to perfect your research, may stop you from doing research at all.
  • 34. Thank you! Let’s connect on LinkedIn Pieter Koenis pieter@alwaysbelearning.nl +31 6 5253 9660 www.alwaysbelearning.nl