The document discusses alt text, which is text associated with non-text elements like images to make web content accessible. It notes alt text writing is evaluated based on image complexity, technical knowledge required, and time needed. Images are categorized as simple, moderate, or complex. Section 508 standards require alt text to ensure accessibility. The document provides alt text examples and assessments to demonstrate proper description of different types of images like photos, graphs, and diagrams.

2.  Overview about Content
 Content Writing and its Scope
 Section 508 of Rehabilitation Act
 What is Alt Text?
 Complexity in Alt Text Writing
 Samples
 Assessment

3.  Content is King – At present digital world, Content plays
predominant role in day-to-day life.
 Content leads the communication channels in different
segments such as sales, digital marketing, technical
communication, business development, and media.
 Main objective of content is to deliver the information to the
target audience

4.  The digital transformation creates numerous demands for
contents
 Internet and digital marketing also rely on contents to
enhance businesses either domestic or across global
 In addition, several fields such as Engineering, Research,
Legal, Publishing, Media, Entertainment, and all other
domains rely on contents in this digital world

5.  Scope of content writing expands extensively enhancing
demands for content writers
 Prerequisites of content writing include as follows:
◦ Basic Grammar rules
◦ Precise Language to produce unique contents
◦ Good Quality without errors such as typos, grammar
◦ Knowledge on Different English Styles [US/UK]
◦ Keen Research Skills on specific topic
◦ Knowledge on Keywords

6.  Section 508 is the accessibility Standard as defined by the US
Government to ensure that all US Government Websites can
be accessed by people with disabilities.
 As per guidelines in Section 508, all electronic and
information technology should be accessible to disabled users

7.  Alt Text consists of content or text associated to non-text
information that allows access to physically challenged users
by using screen reading software such as JAWS
 Alt Text Writing is characterized by simple formula What You
See is What You Write [WYSIWYW]
 Alt text is different from that of figure caption

8.  Complexity of Writing images differ in images based on the
subject or context and types of images
 Images include different types such as pictures, graphs,
flowcharts, infographics such as charts, and texts
 Based on the complexity, technical knowledge, time for
writing, the alt texts of images are categorized as simple,
moderate, and complex types.
 Images are considered as decorative wherever alt text is not
necessary such as photo

9. Photo shows a young girl
conversing with an elderly lady
who holds a glass of juice in a
hospital bed.

10. A flowchart shows the two varied implications of Scarcity. One side shows:
'Because of scarcity, a rationing device is needed' and 'Whatever the rationing
device, people will compete for it. Scarcity and competition are linked'. The
other side shows: 'Because of scarcity, people must make choices', 'When
choices are made, opportunity costs are incurred' and 'Changes in opportunity
cost affect behaviour'

11. A figure shows a flowchart of
"Guide to Problem solving." with
steps connected by flowlines in the
following order: 1 Read problem, 2
Draw diagram, 3 Label physical
quantities, 4 Identify principle(s);
list data, 5 "Choose equation(s)", 6
"Solve equation(s), 7 "Substitute
known values", and 8 reads "Check
answer."

12. A graph shows “Quantity demanded” on
the horizontal axis and “Price in dollars”
on the vertical axis with a straight line “D.”
The straight line slopes downward and has
two points “A” and “B.” The point “A”
connects the horizontal axis and the
vertical axis by a dotted line that meets
the coordinates (50, 12). The point “B”
connects the horizontal and the vertical
axis by connected lines that meet the
coordinates (100, 10).

13. A graph shows Butter on
the horizontal axis and
Guns on the vertical axis.
Three curves PPF1, PPF2,
and PPF3 from the vertical
axis slope downward to the
horizontal axis. Points A, B,
and C plotted on PPF1; D, E,
F and G on PPF2; H, I, and J
on PPF3.

14. A graph shows a coordinate plane
with x and y-axes. The x-axis ranges
from 0 to 10 with equal intervals of
5 and the y-axis ranges from 0 to
10 with equal intervals of 5 with
the origin O. The coordinates (5,3),
(x,y), and (-3,4) are plotted on the
coordinate plane with the
coordinates (5,3) and (-3,4) are
labeled as P and Q respectively.

15. A screenshot shows an MS Access
page titled “Account Financial
Report." A callout reading “Report
Layout Tools Design tab” points
toward the Design tab. Another
callout reading “report appears in
Layout view” points toward the
layout section. Also, “Add Existing
Fields button”; “Group & Sort
button”; “Grouping & Totals group”;
“Tools group”; “Group, Sort, and Total
pane”; and “Add a group button” are
labeled.

16. A figure shows two illustrations. The first illustration shows the molecular
structure of cyclononyne. The compound shows nine hydrocarbon ring with a
triple bond. The second illustration shows a ball and stick model of the
cyclononyne. The black and white balls are connected to the sticks of respective
colors. The black balls denote the carbon atoms, and the white balls denote the
hydrogen atoms.

17. An illustration shows line angle
formula of 3-methyl-1-butyne. The
structure shows two methylene
groups bonded to a methine group
that further bonded to a carbon
atom that triple bonded to a
methine group. The carbon atoms
are numbered at their respective
positions.

18. An illustration shows a reaction of vinyl chloride in presence of a catalyst to
yield polyvinyl chloride (PVC). Structure of vinyl chloride shows a methylene
group double-bonded with methine group that further bonded to a chlorine
atom. Structure of the polyvinyl chloride shows a methylene group bonded
to a methine group that further bonded to a chlorine atom.

19. An illustration shows the reaction of the 1-octyne with dialkylborane to yield
the alkenylborane. The structure of 1-octyne shows hydrocarbon chain of eight
carbon atoms with a triple bond. The structure of dialkylborane shows (sia)
atom bonded to borane group. The structure of alkenylborane shows a methyl
group bonded to five methylene groups that further bonded to carbon atom
bonded to a hydrogen atom, and double bonded to another carbon atom that
further bonded to a hydrogen atom and borane group.

20. A histogram, with the vertical
axis marked from 0 to 0.5, plots
the probability for different
ranges of 4-point scales. The
approximate data are as
follows: minus 0.5 to 0.5, 0.02;
0.5 to 1.5, 0.04; 1.5 to 2.5,
0.14; 2.5 to 3.5, 0.37; and 3.5
to 4.5, 0.45.

21. A text gives the following information: work day, 0.20 drives
and 0.80 rides bike.
Drives: 0.75 on time (0.20)(0.75) equals 0.15; 0.25 late
(0.20)(0.25) equals 0.05.
Rides bike: 0.70 on time (0.80) (0.70) equals 0.56; 0.30 late
(0.80) (0.30) equals 0.24.

22. A dot plot marks the number of
instances for different Nielsen share
scores for NFL Super Bowls. The
approximate data are as follows:
61, 5 dots; 62, 4 dots; 63, 6 dots; 64,
2 dots; 65, 2 dots; 66, 3 dots; 67, 3
dots; 68, 4 dots; 69, 5 dots; 70, 2
dots; 71, 3 dots; 72, 2 dots; 73, 3
dots; 74, 2 dots; 75, 1 dot; 78, 1 dot;
and 79, 1 dot.

23. A graph shows a bell curve
extending from around 2000.00
dollars to around 45000 dollars on
the horizontal axis labeled “College
student debt ($).” A perpendicular
is dropped at around 30000. The
area below the curve to the left of
the perpendicular is labeled “Area =
0.75.” The area below the curve to
the right of the perpendicular is
shaded and labeled “Area = 0.25.”
The curve peaks above the 23300
mark.

24. A coordinate plane shows a line segment
with endpoints (negative 2 comma 1) and
(4 comma 5). The midpoint of the line
segment is (1 comma 3). Two parallel lines
are shown in line segment (negative 2
comma 1) and (4 comma 5). The interval
for x axis is 1 and interval for y axis is 1
A coordinate plane shows a parabola
opens downward with its vertex at point 1
in y axis. The interval for x axis is 1 and
interval for y axis is 1.

25. Figure reads: (3 plus 5 times 5) plus (4
minus 2) times 7 plus 3i; second line
reads: (3 plus 5i) times (4 minus 2i) times
22 plus 14 i.
A coordinate plane shows the x-axis
labeled, "Flow rate in percent," ranging
from zero to 100, at equal intervals of 10,
and the y-axis labeled, "Mosquito positive
rate in percent," ranging from zero to 25,
at equal intervals of 5, a few points that
slide from left to right, and a straight line
labeled, "Regresssion line," passing
through most of the points.

26. Illustration shows a table with 3 rows and
6 columns. Column headers read: L1, L2,
and L3. Row 1 reads: zero, twenty nine
point three. Row 2 reads: 10, 26. Row 3
reads: 20, 10. Row 4 reads: 30, twelve
point 6, Row 5 reads: 40, nine point two.
Row 6 reads: 50, six point nine. Below the
table text reads: L2 (7) equals.

27. 1. How will you categorize alt text for an image?
 A. Based on the context
 B. Image Type
 C. Technical Knowledge and Time for Writing
 D. All of the above
2. What is a decorative image?
 A. No significant meaning for the image
 B. Already sufficient information available in context
 C. Irrelevant image to the context
 D. A and B

28. 3. What is the basic formula for alt text writing?
 A. What You See Is What You Get
 B. What You See Is What You Write
 C. Both A and B
 D. None of these
4. What is the standard that insists the alt text writing for all
electronic materials?
 A. 510 Standard in Rehabilitation Act
 B. 508 Standard in Rehabilitation Act
 C. Both A and B
 D. None of these

29. Alt-Text Accessibility And
Development
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