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Alpha Nu Fall 2008 (1)
- 1. 1 ALPHA NU FALL 2008 MARKETING PROJECT
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- 3. 3 We are Pi Sigma Epsilon pledges, college students, and avid take-out customers, creating a business that will help you, the business owner, gain revenues as well as increase the advertising of your company.
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- 5. 5 We can increase your revenues by allowing people to more easily access your menu. We will advertise and promote your business on our web page as well as any promotions or coupons you may offer. What can we do for you?
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- 7. 7 We will advertise your company on our website called SuNYsnacks.com We will pass out flyers as well as post them in dorms. Facebook groups will be created to ensure the popularity of our web site views of your menu revenue Where are we advertising?
- 8. 8 Within Alpha Nu pledge class alone we have a little over 1800 friends that are in the Suny Albany network alone. This does not include all of our friends that remained in their high school or other networks that reside in the capital region. Think of the possibilities of having 1800 people talking and spreading the word about SuNYsnacks.com, it’s a never ending customer base.
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- 10. 10 Why should you allow to take your business to the next level?
- 11. 11 •We offer aggressive, in-your-face advertising you can’t help but notice! •Our flyers are placed in very high visibility and high traffic areas. •We advertise in strategic locations such as: the academic podium, campus center, classrooms, lecture centers, residence and dining halls, bus stops, as well as on car windshields. •Additionally, we will have our own Facebook group and flyer door-to-door on campus!
- 12. c 12 www.sunysnacks.com Sit back, relax, and enjoy…
- 13. 13 FREE YANKEES, METS, RED SOX TICKETS!!!!!!!!!!NOT! www.sunysnacks.com
- 14. 14 Order in for your team’s next game!!!!! www.SUNYSNACKS.com
- 15. 15 A demoof ourwebsite Fast, Simple, and Easy! We do not have long intro clips… we have what you want and we have it fast Restaurants are split into categories to promote easier access to your favorite food Our web site appeals to college students because of its easy ability to be accessed and navigated
- 16. 16 We are college students We know what college students want We have friends that can spread this web site with your menu to other friends through word of mouth We are able to have your menu available 24 hours a day, 7 days a week, for easy access. No more looking around for menus; it’s all at your fingertips
- 17. 17 •We have unlimited potential •Basically an untapped target customer base • We know what college students want •We are the first to do hard advertising to our demographic by actively spreading the word about our web site to students on campus
- 18. 18 The one major competitor is campusfoods.com They do not offer a large enough variety of restaurants in the capital region We are in the student body We are actively marketing towards students being our own demographic Currently no other web site has flyers targeted to our demographic audience
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- 20. SuNY Snacks Package Options Gold Package: With the purchase of the gold package, there is a $75 semiannual fee. With the purchase of the gold package one receives their information posted on the website, such as the restaurant’s name, address, phone number, and hours of operation. Also with the gold package, the purchaser gets there menu posted with their information as well. They will also get a Google map, so potential customers can find out exactly they where they are located. Silver Package: With the purchase of the silver package, there is a $50 semiannual free. With this package, the purchaser has their information displayed on the website, such as the restaurant’s name, address, phone number and hours of operations. 20
- 21. 21 Start Up Costs of Website Web Hosting/Domain Name For 1 Year: $100 Advertising Cost Printing Ads: $200 Facebook: $0 Total Start-Up Costs: $300
- 22. 22 Italian American Chinese Mexican Bello Pranzo Wings Over Albany Chang's Garden Bombers I Love New York Pizza Mild Wally's Li Ming Moe’s Grill D.P. Dough Pepper Jacks Shun's Kitchen D'Carlitos Sudders Lam's Kitchen DC Pizza Happy Jack Subs Ichiban Mama Mia's Lucky Garden Madisons Ming Wok Paesans A Dragon Trios Dragon City Dominos Pizza Hut Westgate Pizza Little Anthony's Pizza Papa Johns New York Pizzeria JG's Pizza Variety Pizza and Deli Total: 17 Total: 5 Total: 9 Total: 2
- 23. 23 # Gold Bought # Silver Bought Revenue From Gold Revenue From Silver Total Revenue Total Profit 30 0 $2,250 $0 $2,250 $2,100 25 5 $1,875 $250 $2,125 $1,975 20 10 $1,500 $500 $2,000 $1,850 15 15 $1,125 $750 $1,875 $1,725 10 20 $750 $1,000 $1,750 $1,600 5 25 $375 $1,250 $1,625 $1,475 0 30 $0 $1,500 $1,500 $1,350
- 24. 24 $0 $500 $1,000 $1,500 $2,000 $2,500 Total Revenue Total Revenue Potential Scenarios Total Revenue Scenario 1: $2,250 Scenario 2: $2,125 Scenario 3: $2,000 Scenario 4: $1,875 Scenario 5: $1,750 Scenario 6: $1,625 Scenario 7: $1,500 Cost for 6 Months Cost for 1 Year Gold Package: $75 $150 Silver Package: $50 $100
- 25. 25 $0 $500 $1,000 $1,500 $2,000 $2,500 D o l l a r s SuNY Snacks Potential Overall ProfitPotential Profit Scenario 1: $2,100 Scenario 2: $1,975 Scenario 3: $1,850 Scenario 4: $1,725 Scenario 5: $1,600 Scenario 6: $1,475 Scenario 7: $1,350
- 26. 26 Q: How do you know people are checking your site? A: We have a website counter that will be available for you to see the amount of hits our web site receives Q: What if I am unhappy with the amount of hits on your site? A: You are only in a six month short term agreement that will make you more money than you will spend on paying for advertisement in any other form
- 27. 27 We are starting to market to SUNY Albany students with the potential to grow to other colleges in the area and eventually to other collegiate demographics through Pi Sigma Epsilon chapters. As we progress and continue to grow we will ultimately be expanding throughout the nation.
- 28. 28 Because we know what college students want and need: A web site that has readily available menus!
- 29. 29 Utilized our networking skills by creating and obtaining 200 addresses for St. Jude Children's Hospital Created and sold T-Shirts and memorabilia for our college student demographic and were able to sell a significant amount within a short period of time through teamwork and persistence Organized and conducted a social event that raised over $1400 that accommodated over 400 college students.
- 30. 30 This web site is very convenient for business owners and college students alike.
- 31. 31 Thank you for your time. We hope you enjoyed our presentation! Arun, Ryan, Sean – Finance Debbe- Project Manager Justin & Amanda- Advertising Lazar, Lukasz - IT Lazar- Public Relations Jess and Jen- company recruiters