This document contains project proposals for improving the online presence and customer experience of three Philadelphia businesses: Richie's Deli, City View Pizza, and The Barber's Hall. For each business, the proposals analyze their background, brand positioning, missed opportunities, challenges, competitors, current advertising, and recommendations for fixes such as developing interactive websites, blogs, and mobile apps to help customers order food and provide feedback. The document concludes that using more modern web technologies and interactive online experiences could significantly benefit any of these clients.

1. Project Proposal
Megan, Melissa, Andy, and Dustin

2. Richie’s Deli
✤ Background Info: Richie’s began as a
food truck on Temple’s campus in the
1960’s. Richie Jr. started his own truck
in 1975 and later moved to a trailer and
then in 1996 moved to the food court
on 12th street. Now, Richie’s Jr. has
taken over Richie’s and has greatly
changed how the business is run,
through online ordering, expansion of
the menu and a website.

3. ✤ Brand Positioning: To serve Temple University students great food at affordable
prices while guaranteeing great customer service
✤ Missed Opportunities: Richie’s could utilize the website to get feedback from
students to see what they want, more on campus advertisements, promote online
ordering, promote the use of Richie’s social networking sites.
✤ Brand Challanges: Position Ritchie’s as the number one place to eat on campus. To
compete against their competition at the food court as well as food trucks and other
sandwich shops on campus that offer online ordering. Since they bring out a lot of
business, they need to keep the service quick, in order to keep up with the other
food stops on campus. The convenience, customer service, and quality of food has
to keep up with the other food court shops and trucks.

4. ✤ Competitive Analysis: The competition includes sandwich shops on and around
Temple University’s main campus that have website set up for people to view their
menus and potentially order online. These include: Jimmy Johns, City View Pizza,
Plaza Pizza, The Noshery, and The Draught Horse.
✤ Advertising: Currently, Richie’s only advertises online through Facebook ads.
✤ Possible Fixes: Update their website and create a user friendly experience where
users can interact with Richie and other loyal users aka eaters. Create a mobile
application where you can place an order straight from your phone.
✤ Wrap Up: To create an online experience where users can order food, take polls
and surveys, and to post comments and suggestions to Richie’s. As well as, use a
mobile application to easily access Richie’s on the go.

5. City View Pizza
✤ Background Info: Not a lot of sufficient
background information was found but
of what was found was that Plaza
Pizza is a privately owned company
that was established in Pennsylvania.
They currently have three locations,
Spring Garden, Temple, and North
Broad. In 2009, the Spring Garden
location had a problem with mouse
infestation.

6. ✤ Brand Positioning: They are a local Philadelphia Pizza Place, where you can get Pizza,
sandwiches, etc. that caters, not only to the neighborhood, but also university students.
✤ Missed Opportunities: To connect with any distinguished audience online. Take better
advantage of their locations, which are right around subway stops. Also, there should
be better information and pictures on their website. And to inform people that they are
able to order online.
✤ Brand Challenges: To compete and stand out among all the other pizza places in
Philadelphia. Promote their online experience where people choose City View over
other shops due to their convenience.

7. ✤ Competitive Analysis: The competition includes most pizza shops in Philadelphia, but
more importantly ones that also have a focus on college campuses. Some of these
include, Plaza Pizza and Domino’s.
✤ Advertising: They place brochures on cars and stoops around campuses and their
locations, as well as advertisement in newspapers. They also, had a cheaply produced
commercial on tv during a Phillies game.
✤ Fixes: Create a blog that allows users to see events that City View is involved with in
the community and allow them to post and contribute to the blog. Fix the website to
make it more interactive and make an application to make ordering easier.
✤ Wrap-up: To create an experience that allows users to interact with City View and see
their involvement in the community and give feedback. Also, to give users a better
experience when using their website as well as offer an application for easy ordering on
the go.

8. The Barber’s
Hall
✤ Background Info: Founded in 1983 as a
banquet hall to cater to all types of
parties such as, retirement parties and
birthday parties. They now feature a
sports bar and dance floor.

9. ✤ Positioning: This is a bar mainly focused to the locals around Temple University.
However, they have turned their focus a bit to target Temple University students by
offering Temple Night on Friday nights. They also have cheap food and cheap drinks, to
make going out affordable.
✤ Missed Opportunities: Their website has broken links that don’t connect to the sites
they are supposed to. The layout is poorly designed and hard to follow. They fail in
targeting the students properly through their website or any advertisements they may
have.
✤ Brand Challenges: To compete with local bars in the area and to effectively target
students at Temple University to broaden their market.

10. ✤ Competitive Analysis: Bars on campus that bring in locals and students alike. These
include, Pub Webb and the Drought Horse.
✤ Advertising: The only form of unknown advertising is through emails that feature their
events and specials
✤ Fixes: To improve their online site so that people can feel more connected with Barbers
Hall, as well as post feedback on events and specials. Make it more welcoming for
students so that they are more inclined to go to the bar and keep coming back. Improve
their advertising so that more peo0ple know about Barbers Hall and will go visit their
website.
✤ Wrap-up: To create a friendly environment where students and locals can connect at
the bar as well as online.

11. After reviewing all of our proposals, we have realized that by
using more web 2.0 with any of these clients will greatly improve
the businesses themselves. Whichever client we are lucky to
get we plan to help out with our full potential.