The document discusses scientifically proven content marketing techniques based on psychology. It covers 6 persuasive techniques: reciprocity, authority, scarcity, consistency, consensus and social proof, and likeness. For each technique, it provides examples of content applications, such as maintaining brand consistency, using first-person writing to encourage likeness, and using images to improve recall. The document advocates creating catchy titles and avoiding negativity and jargon to best persuade audiences.

1. Scientifically Proven Content Hacks
That Work!

2. Who am I?

3. What we’ll cover…
Using Psychology
To Inform Your
Content Creation
Process
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4. The Power of
Persuasion

5. Question…
“What’s the
purpose of
your brand’s
content?”

7. Use these
psychological
triggers to
persuade...
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8. #1 Persuasive Technique: Reciprocity
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9. #2 Persuasive Technique: Authority
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10. #3 Persuasive Technique: Scarcity
Content applications:
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11. #4 Persuasive Technique: Consistency
Content applications:
● Maintain brand consistency across all your content channels
● Create an editorial calendar to standardize brand content and design outputs
● Post social media and blogs on consistent days and times

12. #5 Persuasive Technique: Consensus & Social Proof
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13. #6 Persuasive Technique: Likeness
Content applications:
● Encourage first-person writing, using real-life references and a casual tone on your
enterprise blog
● Avoid jargon, acronyms, and stuffy business speak on website copy
● Remodel your “About Us” page to include real photos of actual employees and
day-to-day activities within your company
● Give social media followers or blog readers special insight into your brand through
real-life examples; like a “day in the life at X”
● Post employee spotlights on your brand’s social channels
● Avoid negativity and strive for an encouraging, mentoring tone and voice
● Build a brand ambassador program
● Don’t use stock photos

14. Numbers
Vs. Words

15. Ever wonder why
Listicles are so
popular and
effective?

16. Phrases That
Pack a Punch

17. Some words are
more effective
than others...
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18. Do away with the adjectives!

19. Catchy titles,
according to
science..
“Top Phrases
Starting Headlines”

20. Images and Recall

21. A picture speaks
1,000 words...
Source:
https://www.psychologytoday.com/blog/get-psyched/201207/learning-through-visua
ls

23. Where can you
reach me?
Email:
allielaurelgray@gmail.com