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ALL YOU NEED TO
KNOW ABOUT
PROGRAMMATIC
ADVERTISING
WHAT IS PROGRAMMATIC
ADVERTISING?
In simple terms, programmatic advertising employs
technology to automate previously time-consuming
and inefficient manual tasks in the advertising
industry.
KELLOGG'S
IN COMPARISON TO OTHER
TRADITIONAL STRATEGIES,
THIS RESULTED IN A 70-80%
INCREASE IN VIEWABILITY
RATES AND THREE TIMES
BETTER TARGETING.
GOOGLE
FOR THE PROMOTION OF ITS
GOOGLE SEARCH APP,
GOOGLE USED A
PROGRAMMATIC
ADVERTISING STRATEGY. THE
END RESULT WAS A HUGE
SUCCESS, WITH A 50%
INCREASE IN BRAND
AWARENESS.
HOW DOES PROGRAMMATIC ADVERTISING WORK?
AIR ASIA
THE AIRLINE LAUNCHED A
SERIES OF DISPLAY AND VIDEO
ADS USING PROGRAMMATIC
ADVERTISING, AFTER ONE OF ITS
PLANE CRASHED IN 2014, AND
THIS AUTOMATED AD
CAMPAIGN RESULTED IN A 30X
RETURN ON AD SPEND.
SETTING YOUR CAMPAIGN
PARAMETERS
CHOOSE YOUR DSP (DEMAND-
SIDE PLATFORM)
PREPARE AND DEFINE
OBJECTIVES
MAKE YOUR STRATEGY DATA-
DRIVEN
1
2
3
4
STEP-WIDE GUIDE TO
PROGRAMMATIC
ADVERTISING
OPTIMIZE AND REFINE YOUR
CAMPAIGN
GEAR UP FOR THE LAUNCH
STEP-WIDE GUIDE TO
PROGRAMMATIC
ADVERTISING


DEFINE THE OPTIONS FOR
TARGETING
5
6
7
Programmatic advertising is a journey that can be
mastered with continuous research, practice and
persistence. If you are still struggling with this strategy,
you can get started by reaching out to experts from a
good digital marketing agency in Thane.
Contact Us
9769285224
Phone Number
collabs@theimpulsedigital.com
Email Address
https://www.theimpulsedigital.com/
Website
Let's talk about your digital
marketing needs.

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All you need to know about programmatic advertising

  • 1. ALL YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING
  • 2. WHAT IS PROGRAMMATIC ADVERTISING? In simple terms, programmatic advertising employs technology to automate previously time-consuming and inefficient manual tasks in the advertising industry.
  • 3. KELLOGG'S IN COMPARISON TO OTHER TRADITIONAL STRATEGIES, THIS RESULTED IN A 70-80% INCREASE IN VIEWABILITY RATES AND THREE TIMES BETTER TARGETING. GOOGLE FOR THE PROMOTION OF ITS GOOGLE SEARCH APP, GOOGLE USED A PROGRAMMATIC ADVERTISING STRATEGY. THE END RESULT WAS A HUGE SUCCESS, WITH A 50% INCREASE IN BRAND AWARENESS. HOW DOES PROGRAMMATIC ADVERTISING WORK? AIR ASIA THE AIRLINE LAUNCHED A SERIES OF DISPLAY AND VIDEO ADS USING PROGRAMMATIC ADVERTISING, AFTER ONE OF ITS PLANE CRASHED IN 2014, AND THIS AUTOMATED AD CAMPAIGN RESULTED IN A 30X RETURN ON AD SPEND.
  • 4. SETTING YOUR CAMPAIGN PARAMETERS CHOOSE YOUR DSP (DEMAND- SIDE PLATFORM) PREPARE AND DEFINE OBJECTIVES MAKE YOUR STRATEGY DATA- DRIVEN 1 2 3 4 STEP-WIDE GUIDE TO PROGRAMMATIC ADVERTISING
  • 5. OPTIMIZE AND REFINE YOUR CAMPAIGN GEAR UP FOR THE LAUNCH STEP-WIDE GUIDE TO PROGRAMMATIC ADVERTISING DEFINE THE OPTIONS FOR TARGETING 5 6 7
  • 6. Programmatic advertising is a journey that can be mastered with continuous research, practice and persistence. If you are still struggling with this strategy, you can get started by reaching out to experts from a good digital marketing agency in Thane.
  • 7. Contact Us 9769285224 Phone Number collabs@theimpulsedigital.com Email Address https://www.theimpulsedigital.com/ Website Let's talk about your digital marketing needs.