Organization / Workplace

Location

Occupation

Industry

Advertising / Marketing / PR

About

Strategic Consulting as part of Media Practice Team. Managed Agile Data Warehouse product portfolio for a leading ad agency group from Wipro; few of the activities include providing business inputs for Information Architecture, defining brand, campaign hierarchies, interaction with various business stake holders to define evolving use cases, co-ordinating with data vendors, and overall ensuring the delivery meets the product objectives including quality at every step. Led the domain initiatives in New Media and Advertising segment for various clientele across US, Europe, Australia and India and provided domain delivery assurance support for various programs Presented business case on ...