The document discusses several elements of the movie poster for Tim Burton's Alice in Wonderland film. The tagline "we are all mad here" references the fantastical world of the story and the Mad Hatter character. Showing the main characters on the poster could appeal to audience recognition. Prominently featuring the well-known director Tim Burton's name is a way to draw in his loyal fan base. The tagline "you're invited to an important date" directly references a line from the film while also revealing the release date.

1. The tagline ‘we are all mad here’ fits in with the
All of the main characters are shown
genre and style of the film as the world that
on the poster, which could help
Alice goes in to is not as you’d expect, and
draw in a bigger audience as they
more like a fantasy. Also, the tagline plays up to
are bound to recognise at least one
the character of the Mad Hatter, and relies on
character.
audience awareness to know which character it
is referring to.
The fact that
it shows who
the director
is in clear
writing on
the poster
could be
seen as a use
of star, as
Tim Burton is
a well-
known
director with
a loyal fan
base,
meaning
putting hi s
name on the
poster could
draw in a
bigger
audience.
The use of the tagline ‘you’re invited to a
very important date 3/5/10 again relies on
audience awareness, as the line ‘you’re
invited to a very important date’ is used in
the film, making this a clever way of showing
the release date of the film.