This document is a resume for Alia Ashraf Maher Hassanein, who has 9 years of experience in supply chain management, credit management, demand planning, and business process administration for multinational pharmaceutical companies in the Middle East. She is currently seeking a senior managerial position that utilizes her skills in areas like supply chain operations, customer service, accounts receivables, financial controlling, and credit risk analysis. Her career history includes several roles with increasing responsibility at Bayer Healthcare AG in Dubai, Egypt, and Germany.

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Alia Ashraf Maher Hassanein
Elite Residence , Dubai Marina – Dubai - UAE
00971-050 3848 528
Aliaashraf3@gmail.com
Supply Chain Manager, Business Process Administration, Demand Forecasting , Credit
Management
PERSONAL SUMMARY
Professional manager with 9 years’ experience in Multinational Pharmaceutical Companies in Credit
Management , Supply chain management, demand planning , Tender Management , Order to Cash,
Accounts Receivables & Payables , Customer Service Management and Business & Financial
Controlling with valuable knowledge of managing projects, resources and staff in an effective and
efficient manner.
Highly focused with a comprehensive understanding of demand planning, procurement, Customer
Service, Accounts Receivables , the supply chain and Credit Management . Boasting a consistent &
proven track record of successfully employing best business practices that improve efficiency,
reduce operating costs whilst increasing performance, all too tight time scales and within budget.
Possessing a unique insight of supply chain operational management through handling operations
from plan inception through execution to business and financial controlling and committed to
identifying and implementing continuous improvements in the supply chain.
Currently seeking a new and challenging senior managerial position, one which will make best use of
existing skills and experience and also further my personal and professional development.
EDUCATION
May 2005, Bachelor of Clinical Pharmacy, Faculty of Pharmacy, Ain Shams University, Egypt
May 2000, Secondary Certificate – General , Sacred Heart School “Sacré -Coeur”, Cairo, Egypt
CAREER HISTORY
 January 2014- Present, Regional Credit Manager – Middle East region, Bayer Healthcare
AG, Dubai. Responsible for Credit Management, Customers Risk Assessment ,Credit
Analysis, Credit Limits Setting , Orders Block Release , Cash Collection & Dunning Process
for Pharmaceuticals , R&I , Consumer Care & Diabetes Care businesses in Middle East 15
countries clustered as four sub-regions ( Egypt+ including Egypt , Libya , Sudan & Yemen /
KSA / Gulf including UAE , Kuwait , Oman , Bahrain & Qatar / Levant including Jordan ,
Lebanon , Iraq , Syria & Palestine )
 April 2012- January 2014, Forecast Manager – Egypt Plus region, Bayer Healthcare AG,
Egypt. Responsible for Supply Chain Management, Business & Financial Controlling

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,Tender Management , Customer service & order to Cash for Pharmaceuticals and Consumer
Care businesses in Egypt plus countries ( Egypt , Libya , Sudan & Yemen )
 January 2010- April 2012, Forecast Manager - Egypt Plus region, Bayer Schering Pharma
AG, Egypt. Responsible for Supply Chain Management, Business & Financial Controlling ,
Tender Management , Customer service & order to Cash for Pharmaceuticals in Egypt plus
countries ( Egypt , Libya , Sudan & Yemen )
 January 2008 – January 2010, Logistics Coordinator - Egypt Plus region, Bayer Schering
Pharma AG, Egypt. Responsible for Supply Chain Management and Tender Management for
Pharmaceuticals in Egypt plus countries ( Egypt , Libya , Sudan & Yemen )
 July 2007 – January 2008, Regulatory & Logistics Coordinator - Egypt, Bayer Schering
Pharma AG, Egypt. Responsible for Registration, Supply Chain Management and Tender
Management for Pharmaceuticals in Egypt.
 April 2007 – July 2007, Product Specialist - Egypt, Bayer Schering Pharma AG, Egypt.
Responsible for providing medical & pharmaceutical information regarding G&A
(Gynecology & Andrology) products to Health Care Professionals.
 May 2006 – April 2007, Product Specialist - Egypt, Schering AG, Egypt. Responsible for
providing medical & pharmaceutical information regarding G&A (Gynecology &
Andrology) products to Health Care Professionals.
 June 2005 – May 2006, Medical Representative - Egypt, Bristol Myers Squibb, Egypt.
Responsible for providing medical & pharmaceutical information regarding antibiotic & OTC
products to Health Care Professionals.
PROFESSIONAL EXPERIENCE
Credit management, Credit Risk Analysis , Customers Risk Assessment , Cash Collection and
Dunning Management:
 Calculate and propose adequate credit limits. Follow-up, evaluate and release orders which are
blocked due to exceeded credit limit, overdue outstanding payments, or other ICS blocks for
the Middle East Region in accordance to Group regulations.
 Initiate and maintain a proactive alarming approach to avoid order blocks due to any of the
aforesaid criteria.
 Manage the cash collection process by following-up on accounts receivables directly with
customers in order to ensure a proper dunning process, by analysing requests for payments,
open items and incoming payments and by triggering required actions with business divisions.
Outcome to ensure maintaining healthy DSO results in line with corporate strategy.
 With the support of corresponding departments at headquarters and locally, develop and
maintain a strong and practical risk awareness, compliance and control culture and
environment. Manage all risk dynamics that might hinder smooth continuity of product supply
and contribute in risk assessment activities.
 Manage a periodic revision to payment terms granted to customers heading towards
harmonization and acceleration of cash collection. Realization and control of cost of payment
tools offered by/requested to customers in addition to controlling cost of debt/imputed interest
resulting from overdue outstandings.

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 Guarantee that all corporate compliance guidelines and local monetary protocols are met.
Ensure process and internal control changes resulting from new or changing corporate financial
guidelines.
 Implement an efficient dunning process directly with customers associated to proper
coordination with distributors, institutes and financial management at headquarters yielding
into a financially sound and healthy operation and promotes a positive effect on business
relationships.
 Establish a proactive approach to avoid order blocks and work closely with Logistics and
Customer Service Functions to increase the operational speed and decrease complexity and
exceptional cases.
 Maintain all relevant SOPs and ensure sustainability and improvement.
Supply chain management, demand planning and Tender Management:
 Manage the logistics activities for Pharmaceutical and Consumer Care in Egypt Plus region to
ensure steady flow of goods between all BHC Production sites and the region through 3rd party
logistics
 Implement Vendor Managed Inventory (VMI) principle with full control of vendor over stock
levels, order quantity and frequency
 Maintain adequate inventory at agents end.
 Optimizing logistics costs with the different supply centers ( Berlin, Leverkusen, Berkeley &
Basel )
 Create service level agreements with supply centers to reflect supply parameters according to
business strategy.
 Oversee the creation and maintenance of distribution agreements including VMI parameters
agreement.
 Improve forecast accuracy through Monthly revision of sales plans, stock levels and supply
status.
 Maintain Stock out reports to measure service levels.
 Manage Tender offerings and contracts through controlling price and volume limits and
negotiating prices and terms, creating and submitting offers and finalizing tender contracts
Order to Cash, Accounts Receivables & Payables and Customer Service Management :
 Processing & review of Credit / Debit notes received from sub-regions resulted from business
agreements
 Customer Monitoring – Overdue tracking & preparation of relevant reports as CRI, FSR…etc.
 Cash collection
 Provide leadership, direction, and guidance to Customer Service & Distribution
Representatives.
 Ensure that all Customer Service & Distribution operations are aligned with applicable Bayer
group Directives, Regulations and/or Guidelines.
 Support improvement of working capital by proactive collection management.
 Ensure punctual settlement of invoices and debit notes of all agents and customers
 Optimize working capital through implementing continually improved Order-To-Cash (OTC)
Processes, stock levels and DSO reduction.
 Support BHC divisions and uses cross-divisional knowledge and experience with key
customers.

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Business and Financial Controlling:
 Review planning objectives to ensure that they are reflecting the company strategies for each
Business unit.
 Control the financial planning process based on strategic and quantitative objectives and
figures provided by marketing functions for a three years horizon beyond the current year.
 Monitor the target realization through creating sales reports for different business attributes i.e.
sales volumes, prices, margins and costs and discusses corrective actions in case of deviation
with involved functions.
 P&L reporting, controlling and analysis.
 Ensure the implementation of corporate policies, guidelines and strategies in Logistics,
Planning and Order-To-Cash Management.
CAREER MILESTONES
 Improving Overdue Rate for Bayer Healthcare AG– Middle East to read 13% 1st January
2015 vs 35% 1st January 2014
 Set-up of Risk Category Rating for Customers for Bayer Healthcare AG– Middle East
 Improving Payment Terms & Payment Securities for Risky Middle East Customers
 Efficiently managing a 260 M€ Net Sales Supply operations that annually grow with double
digits, constantly increasing profit margins & Average accounts receivables and cash flow of
financial magnitude of 150 Mio. EUR (Bayer Healthcare AG – Middle East region)
 Efficiently managing relationship with 42 distributors in 15 countries of Middle East region
for the different divisions of Bayer HealthCare – AG with country specifics like multiple
exchange rates and lack / limited financial information on customer rating.
 Managing CAO project for Middle East – Customer Service project Leader
 Improving Forecast accuracy maintaining Top 10 global position (Bayer Healthcare AG–
Egypt)
 Optimizing working capital through reduction of Stock levels by 30% through successful
implementation of Forecast Accuracy Project (Bayer Healthcare – Egypt Plus region)
 Successfully Implementing Sales and Operations Planning project, driving a core planning
process that concentrates all management, sales, marketing, production and logistics planning
activities in one central process.
 Awarded the Bayer Healthcare Recognition Award 2010 for Egypt Plus region
KEY COMPETENCIES
 Credit Management
 Credit Risk Analysis
 Customers Risk Assessment
 Dunning Process improvement
 Project management
 Cash & Collection Management

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 Operational logistics management
 Supply chain solutions
 Cost reduction
 Strategic planning
 Vendor management
 Demand Planning
 Financial Management
 Budget Controlling
 High communication skills and proactive.
 Team Management experience and good relationships with stakeholders.
 Leadership skills.
 Analytical thinking and high organizational skills.
 High sense of achievement.
 Problem solving skills. Resolving conflicts and taking initial decisions.
 Report Design
 Accounts Receivables Reporting
 Credit Exposure Reporting
TRAINING EXPERIENCE
2014, SAP System Training ( FSCM Module , CM Reporting , P2R Credit Management
Transactions ) , Dubai
2014, Credit Management & Guidelines Training , Dubai
2012, Management in Multicultural environment, Berlin
2010, SAP System training ( P2A & P2R for orders tracking & forecasting ), Berlin
2010, Sales and Operation Planning Management training, Berlin
2009, Forecast Management training, Cairo
2009, Sales and Operation Planning Management training, Cairo
2008, Order-To-Cash Management training, Dubai
2008, SAP System training ( P2A & P2R for orders tracking & forecasting ), Dubai
2008, Logistics Coordination training, Cairo
2007, DVL System training, Cairo
2007, Regulatory training, Cairo
2006, eSales (ETMS) administration training, Cairo

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2006, Selling Skills, Cairo
2005, Selling, Promotional & Marketing Skills, Cairo
PERSONAL SKILLS
Language Skills: Fluent in spoken and written Arabic , English & French.
Computer Skills: MS Office applications (Excel, Word, Power Point ) and SAP.
PERSONAL DATA
Date of Birth : February 23, 1983
Nationality : Egyptian
Place of Birth : Egypt
Marital Status : Married
REFERENCES
Dr. Ashraf El-Khouly :
“ Public Affairs & Communication director at Pfizer”
E-mail address: Ashraf.Khouly@gmail.com ,
Mobile # +201066650692
Mr. Mohamed Ziwar :
“ EX- Bayer Healthcare Representative &Bayer Pharmaceuticals Director - Middle East
Mobile # +201222116141
Dr. Ehab El-Houssiny :
“ Business Unit Manager WHC , GM & Cardiology – BHC / Egypt+”
E-mail address: Ehab.El-Houssiny@Bayer.com ,
Mobile # +201000773274 / +201223919995
Mr. Ahmed El-Ashmawy :
“ Regional Business Development Manager “
E-mail address: AOEA@lundbeck.com
Mobile # +201222140123
Dr. Ashraf Girgis :
“ Country Division Head – Bayer Consumer Care – Egypt+ ”
E-mail address: Ashraf.girgis@Bayer.com ,

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Mobile # +201066616444
Mr. Mohamed Youssef :
“ EX-Head of Business Planning Administration & Controlling BHC- Middle East “
Mobile # +201222202486
E-mail address: myoussefm27@gmail.com