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“And We sent down Iron, in which is material for mighty war, as well as many benefits for mankind”
Project Team Hafiz Waqas Ahmad Ahmad Mustafa RabiaIkram Mohsin Akbar Hafiz Muhammad Nasir
Al-hadid steel mills
Situation Analysis Market Need Part of Construction Industry (Derived Demand) House & Building Construction Infrastructure Development The Market Target Market All types of Re-Rolling mills Beams & Channels T-Iron & Angle Bars & Wires
Situation analysis Geographic Concentration Punjab		80% Lahore Gujranwala Sheikhupura Islamabad Sindh		20% Karachi Pakistan Steel Mills Private sector
Situation analysis Market Trend Increasing trend of utilization of industrial steel products in construction Market Growth Consumption -> 4 million tons to 5.5 million tons in 3 years Approximately 12.5% increase per annum Environment Analysis Macro-environment Micro-environment
The Company 770 tons daily installed capacity  Positioning Quality comes first Ready-to-process (Customized size) SWOT Analysis Strengths Weaknessess Opportunities Threats
Competition Direct Competition All Billet manufacturers  Pakistan Steel Mills, Karachi Indirect Competition Re-Rolling Mills Having facility of producing own Billets.
Market Strategy Value Proposition No compromise on Quality At market price Critical Issues Economic recession  Electricity & Power Generation Supplier selection Local International
Market strategy Financial Objectives Sales more than 200,000 tons for the 1st year Gross margin higher than 20% Marketing Objectives Acquire 3-4% market share in overall steel industry To position Al-Hadid Steel Mill as a quality steel billet producer at market price
Market strategy Target Market Strategy Ingot Billet T-iron, Angle, Bars & Wires manufacturers C.C. Billet Beams & Channels manufacturers Customer Profiles T-Iron & Angle 5% annual growth Bars & Wires 6-7% annual growth Beams & Channels 8% annual growth
Marketing Mix Product Marketing Ingot Billet 75x75 100x100 Continuous Casting Billet (C.C. Billet) 125x125 150x150
Marketing mix Pricing Competitive pricing Base on PSM prices Promotion Advertisement Print Media Trade journals Business magazines Direct Marketing Personal Selling Sales persons Phone & mails
Controls Key Success Factors Quality Customized size Direct selling No broker involvement Online order booking e-marketing (order on website) Market Research Consumption 5.5 million tons Expectation to grow up to 6.8 million tons next year
controls Contingency Planning Al-Hadid Re-Rolling Mills… Own Re-Rolling manufacturing plant…

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Al Hadid Steel Mills

  • 1. “And We sent down Iron, in which is material for mighty war, as well as many benefits for mankind”
  • 2. Project Team Hafiz Waqas Ahmad Ahmad Mustafa RabiaIkram Mohsin Akbar Hafiz Muhammad Nasir
  • 4. Situation Analysis Market Need Part of Construction Industry (Derived Demand) House & Building Construction Infrastructure Development The Market Target Market All types of Re-Rolling mills Beams & Channels T-Iron & Angle Bars & Wires
  • 5. Situation analysis Geographic Concentration Punjab 80% Lahore Gujranwala Sheikhupura Islamabad Sindh 20% Karachi Pakistan Steel Mills Private sector
  • 6. Situation analysis Market Trend Increasing trend of utilization of industrial steel products in construction Market Growth Consumption -> 4 million tons to 5.5 million tons in 3 years Approximately 12.5% increase per annum Environment Analysis Macro-environment Micro-environment
  • 7. The Company 770 tons daily installed capacity Positioning Quality comes first Ready-to-process (Customized size) SWOT Analysis Strengths Weaknessess Opportunities Threats
  • 8. Competition Direct Competition All Billet manufacturers Pakistan Steel Mills, Karachi Indirect Competition Re-Rolling Mills Having facility of producing own Billets.
  • 9. Market Strategy Value Proposition No compromise on Quality At market price Critical Issues Economic recession Electricity & Power Generation Supplier selection Local International
  • 10. Market strategy Financial Objectives Sales more than 200,000 tons for the 1st year Gross margin higher than 20% Marketing Objectives Acquire 3-4% market share in overall steel industry To position Al-Hadid Steel Mill as a quality steel billet producer at market price
  • 11. Market strategy Target Market Strategy Ingot Billet T-iron, Angle, Bars & Wires manufacturers C.C. Billet Beams & Channels manufacturers Customer Profiles T-Iron & Angle 5% annual growth Bars & Wires 6-7% annual growth Beams & Channels 8% annual growth
  • 12. Marketing Mix Product Marketing Ingot Billet 75x75 100x100 Continuous Casting Billet (C.C. Billet) 125x125 150x150
  • 13. Marketing mix Pricing Competitive pricing Base on PSM prices Promotion Advertisement Print Media Trade journals Business magazines Direct Marketing Personal Selling Sales persons Phone & mails
  • 14. Controls Key Success Factors Quality Customized size Direct selling No broker involvement Online order booking e-marketing (order on website) Market Research Consumption 5.5 million tons Expectation to grow up to 6.8 million tons next year
  • 15. controls Contingency Planning Al-Hadid Re-Rolling Mills… Own Re-Rolling manufacturing plant…