Marius stefan prezentare zilele biz 11 nov 2013RevistaBiz
The document discusses strategies for success from Autonom RAC, a car rental company in Romania. It provides an overview of the company's growth formula, discussing increasing sales, expanding product/service offerings, and developing managers/leaders. Charts show the company's revenue increasing each year from 2006 to 2013 despite an economic crisis. The company emphasizes continuous development, innovation from all employees, and core values around why employees are proud to work there.
This document discusses property management and whether it should be considered a cost or an investment. It provides an overview of the duties of a property manager, which include property administration, facilities administration and management, and budgetary/expenditure control. Specifically, it outlines managing long-term planning, tenant relations, regulatory compliance, maintenance, and budgeting/spending. The document argues that professional property management can maximize a property's value by ensuring necessary investments and legal compliance, while keeping tenants satisfied. It notes the challenges faced after an economic crisis when maintenance issues built up due to cost-cutting.
Marius stefan prezentare zilele biz 11 nov 2013RevistaBiz
The document discusses strategies for success from Autonom RAC, a car rental company in Romania. It provides an overview of the company's growth formula, discussing increasing sales, expanding product/service offerings, and developing managers/leaders. Charts show the company's revenue increasing each year from 2006 to 2013 despite an economic crisis. The company emphasizes continuous development, innovation from all employees, and core values around why employees are proud to work there.
This document discusses property management and whether it should be considered a cost or an investment. It provides an overview of the duties of a property manager, which include property administration, facilities administration and management, and budgetary/expenditure control. Specifically, it outlines managing long-term planning, tenant relations, regulatory compliance, maintenance, and budgeting/spending. The document argues that professional property management can maximize a property's value by ensuring necessary investments and legal compliance, while keeping tenants satisfied. It notes the challenges faced after an economic crisis when maintenance issues built up due to cost-cutting.
The document discusses City Grill's loyalty program which includes 16 restaurants, online reservations within 10 seconds, free transfers, geolocation, and social media marketing in 2014. It also provides statistics on the program including over 3.2 million RON in smart transactions, over 283,000 RON accumulated, and 45,500 customers using SmartCards. The loyalty program belongs to the City Grill Group and additional sections discuss City Grill's social media, training academy, traditional urban cooking, and the 2013 Covaci concept store.
Romania has transitioned from a largely rural and agrarian society to a more urbanized one seeking modernity. It still struggles with the legacy of traditional oral and peasant cultures that emphasized flexibility, egalitarianism and weak individualism over institutions. Romania also faces confusion and lack of trust as it modernizes, with many fearing an uncertain future and a large generational gap. Its cities lack coherent urban planning and public spaces, though alternative cultural initiatives are emerging.
Facebook nu inseamna doar continut, aplicatii sau reclame pe desktop. Este o platforma complexa care include continut creat de utilizatori, pagini de brand, media platita si organica. De asemenea, nu inseamna doar campanii mici de 100 euro ci poate fi folosit pentru campanii complexe care vizeaza constientizare, implicare si achizitie. Facebook nu trebuie tratat doar ca o sursa de like-uri ci ca o platforma care trebuie folosita strategic pentru a creste brandul si implicarea util
The document discusses the importance of brands connecting with consumers through shared experiences rather than just products. It emphasizes that a brand's image and the experiences it provides customers should feel like the same thing. The document also stresses the value of brands finding ways for people to personally identify with them and cautions against brands only focusing on being very good rather than building connections.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
The document discusses City Grill's loyalty program which includes 16 restaurants, online reservations within 10 seconds, free transfers, geolocation, and social media marketing in 2014. It also provides statistics on the program including over 3.2 million RON in smart transactions, over 283,000 RON accumulated, and 45,500 customers using SmartCards. The loyalty program belongs to the City Grill Group and additional sections discuss City Grill's social media, training academy, traditional urban cooking, and the 2013 Covaci concept store.
Romania has transitioned from a largely rural and agrarian society to a more urbanized one seeking modernity. It still struggles with the legacy of traditional oral and peasant cultures that emphasized flexibility, egalitarianism and weak individualism over institutions. Romania also faces confusion and lack of trust as it modernizes, with many fearing an uncertain future and a large generational gap. Its cities lack coherent urban planning and public spaces, though alternative cultural initiatives are emerging.
Facebook nu inseamna doar continut, aplicatii sau reclame pe desktop. Este o platforma complexa care include continut creat de utilizatori, pagini de brand, media platita si organica. De asemenea, nu inseamna doar campanii mici de 100 euro ci poate fi folosit pentru campanii complexe care vizeaza constientizare, implicare si achizitie. Facebook nu trebuie tratat doar ca o sursa de like-uri ci ca o platforma care trebuie folosita strategic pentru a creste brandul si implicarea util
The document discusses the importance of brands connecting with consumers through shared experiences rather than just products. It emphasizes that a brand's image and the experiences it provides customers should feel like the same thing. The document also stresses the value of brands finding ways for people to personally identify with them and cautions against brands only focusing on being very good rather than building connections.
The document discusses how social media is changing from an emphasis on engagement to focusing on simplicity. It explores how consumers are adopting niche social networks rather than mass social platforms and how data mining and new forms of artificial intelligence are impacting social media. The rise of social media is transforming how individuals and institutions interact globally, raising new ethical issues around disclosure, transparency, and trust.
Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp RevistaBiz
This document provides tips and tricks for creating better Instagram content, including taking recesses, advance planning using tools like the Unfold app, focusing on context and content as well as the user, and making posts personal. It also recommends several Instagram accounts to follow for ideas and examples.
Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo KidsRevistaBiz
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against developing mental illness and improve symptoms for those who already have a condition.
Biz Social Media Summer Camp 2019 - Alexandra Caciur, PublicisRevistaBiz
1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically.
2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV.
3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.
Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.roRevistaBiz
This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.
Biz Social Media Snow Camp 2018 - George Man, Creative MarketRevistaBiz
Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.
Biz Social Media Snow Camp 2018 - Anamaria Bajan, CaroliRevistaBiz
Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.
Biz Social Media Snow Camp 2018 - Flavian Cristea, GrapefruitRevistaBiz
The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.
Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7RevistaBiz
The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.
Biz Social Media Snow Camp 2018 - Andreea Lupu, StarcomRevistaBiz
Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.
The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.