Mircea pascu_ best marketing 2013

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The document discusses the importance of brands connecting with consumers through shared experiences rather than just products. It emphasizes that a brand's image and the experiences it provides customers should feel like the same thing. The document also stresses the value of brands finding ways for people to personally identify with them and cautions against brands only focusing on being very good rather than building connections.

Business News & Politics

CU PUTIN EFORT,
POTI FI RELEVANT
PENTRU FIECARE CONSUMATOR

FII CEVA CU CARE MA POT IDENTIFICA...
SI NU FI FOARTE BUN

IMAGINEA SI EXPERIENTA
TREBUIE SA FIE ACELASI LUCRU

El documento describe la diversidad cultural del Perú y su importancia. Explica que el territorio peruano es heterogéneo y biodiverso, y que los procesos migratorios han dado como resultado una historia pluricultural. Detalla algunos conocimientos y tradiciones de los grupos nativos como las plantas útiles, idiomas, música, danzas, cocina y tradiciones. Además, menciona algunas celebraciones y festividades culturales que mantienen vivas las características de los grupos como los cholones y cómo la globalización también influye

Keuzes bij het ontsluiten van archiefmateriaal

KVANdagen

Oe eav ambassadeur développement durable thiaucourtDidier Pierrot

Biz Social Media Summer Camp 2019 - Brîndușa Bîrsanbirsan x biz sms camp

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Biz Social Media Summer Camp 2019 - Valentin Pintilescu, LooLoo Kids

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Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital

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Biz Social Media Summer Camp 2019 - Dana Nae Popa, pastel

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Biz Social Media Summer Camp 2019 - Ciprian Susanu, Dare Digital, Brief

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1) Social media platforms are constantly changing their algorithms and features to prioritize personal connections over branded content, making it harder for brands to reach audiences organically. 2) Video content is becoming increasingly important across social platforms, though different formats and lengths work best depending on the platform. Short, 6-8 second videos work well for Facebook ads and Instagram stories while longer, 30 second or less videos are better for YouTube and IGTV. 3) To be successful on social media, brands need to track metrics, understand their target audiences, test various channels, formats and content, and adapt their strategies based on performance rather than relying on any single platform. Dynamic testing and optimization is important.

Biz Social Media Summer Camp 2019 - Raluca Radu, Answear

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Biz Social Media Snow Camp 2018 - Alexandra Crivat, Metropolitan Life

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Biz Social Media Snow Camp 2018 - Cristian China-Birta

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Biz Social Media Snow Camp 2018 - Cristian Manafu, Manafu.ro

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This document provides an overview of Instagram analytics and best practices for businesses. It notes that Instagram has over 1 billion accounts worldwide and 400 million daily active users on Stories. Several industries and themes are highlighted as performing well. Key aspects of the Instagram algorithm are outlined, and advantages of business vs personal accounts are compared. Best practices for bios, posts, hashtags, content formats, and posting times are recommended. Useful apps for photo editing, scheduling, analytics and more are also listed.

Biz Social Media Snow Camp 2018 - George Man, Creative Market

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Gen Z is the most connected, educated, and technologically savvy generation. Numbering over 2 billion worldwide, they are digital natives who are shaping the future. To engage Gen Z, brands must create fun, innovative, and socially focused products. They value individuality, creativity, and social connection. Communications need to be visual, fast-paced, and told through graphics, video and imagery on social media. To catch their attention, brands must be present across all channels with frequent, creative messages and explain how they are changing the world.

Biz Social Media Snow Camp 2018 - Anamaria Bajan, Caroli

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Anamaria Bajan, Marketing Director of Caroli Foods Group Romania, discusses future marketing campaigns and strategies. She encourages employees to innovate, work smartly, and have courage. Consumers will help judge ideas to determine the best way to promote Maestro Range, a line of 100% natural ingredient products. Employees are asked to submit one minute video or five slide PDF pitches for consideration. The best idea will be chosen to promote the natural product line. Bajan provides contact information for questions.

Biz Social Media Snow Camp 2018 - Patricia Zegreanu, Porsche Romania

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Biz Social Media Snow Camp 2018 - Flavian Cristea, Grapefruit

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The document discusses how humans form social connections and communities both offline and online. It notes that humans have the unique ability to cooperate in large numbers, which has allowed them to dominate other species. On the internet, people naturally cluster based on shared interests and relationships. However, personalized algorithms mean online communities are fragmenting into smaller clusters or "clusters of one." This limits people's chances of interacting with strangers and forming new connections. The document argues for new approaches and tools that can help people explore interests, participate in discussions, and build communities to satisfy needs and solve problems together.

Biz Social Media Snow Camp 2018 - Alex Cotet, Sector 7

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The document discusses the need for brands to think like publishers and communicate honestly with their audience. It advocates turning threats into opportunities, being humble, and involving the audience as stakeholders rather than just prizes. Examples are provided of campaigns that turned their audience into a creative partner, such as "Straight Outta Ipotesti" and winning campaigns for Esky and Biscuiti 4x4 that engaged the public. The overall message is that brands should empower their audience and address them directly rather than talking at them.

Biz Social Media Snow Camp 2018 - Andreea Lupu, Starcom

RevistaBiz

Influencer marketing involves identifying individuals with influence over target audiences and building relationships with them. Influencers are trusted authorities with credibility in their areas of expertise. Originally an alternative to traditional media, influencer marketing can now be a valid approach for brands to reach audiences through trusted voices. However, influencer marketing is a means to an end, not the goal itself. Some lessons learned are to get basics right before new tactics, ensure clear objectives and metrics, consider loyalty over quantity, and measure relevant instead of easily tracked metrics. Brands also need to tell stories across all consumer touchpoints instead of relying on single channels.

Antreprenorii Viitorului 2018 - Dochița Zenoveiov, Inoveo

RevistaBiz

The document discusses branding and building strong brands. It highlights the importance of understanding the relationship between people and the brands they work for. It provides examples of branding tools and techniques used to define a brand's differentiators and signals, craft customer relationships, and motivate purchases. These include brand books, labs, training sessions, and workshops focused on the brand DNA. The purpose is to create brands that are intelligent, have fun, and make customers and competitors happy by achieving their goals of being appealing, desired, lovable, and vendable.

Antreprenorii Viitorului 2018 - Alexandru Negrea

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Antreprenorii Viitorului 2018 - Bogdan Comanescu, Accelera

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Antreprenorii Viitorului 2018 - Mariana Brădescu Constantinescu, Piatraonline

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Antreprenorii Viitorului 2018 - Cornel Amariei

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Best Marketing Cluj 2018 - Livia Pupaza, adLemonade

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Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges

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Part 2 Deep Dive: Navigating the 2024 Slowdown

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Introduction The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.

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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.

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The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs. Key Components: - Stakeholder Analysis - Strategy Decomposition - Adoption of Business Frameworks - Goal Setting - Initiatives and Action Plans - KPIs and Performance Metrics - Learning and Adaptation - Alignment and Cascading of Scorecards Benefits: - Systematic strategy formulation and execution. - Framework flexibility and automation. - Enhanced alignment and strategic focus across the organization.

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“After being the most listed dog breed in the United States for 31 years in a row, the Labrador Retriever has dropped to second place in the American Kennel Club's annual survey of the country's most popular canines. The French Bulldog is the new top dog in the United States as of 2022. The stylish puppy has ascended the rankings in rapid time despite having health concerns and limited color choices.”

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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

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