Alexandra Gould graduated from Tulane University with a Bachelor's degree in Communications and Public Relations. She has experience in public relations, digital media, event marketing, social media marketing, and volunteer initiatives. Her skills include developing social media strategies, analyzing analytics, managing influencer campaigns, and reporting results.

1. School Address Alexandra Gould Permanent Address
31 McAlister Drive agould1@tulane.edu 1880 Durand Mill Drive NE
New Orleans, LA 70118 (404) 735 – 5679 Atlanta, GA 30307
EDUCATION
Tulane University New Orleans, LA
Bachelor of Arts in Communications & Public Relations December 2016
• Founding member of Alpha Delta Pi
• Founding head of Alpha Delta Pi public relations and marketing committee
EXPERIENCE
Dan Klores Communications New York, NY
Public Relations and Digital Media Intern Summer 2014
• Constructed Cision lists to identify and recommend key brand influencers, such as bloggers or celebrities
• Built coverage reports and social media recaps for clients in multiple industries
• Developed editorial and content calendars for several brands and helped create or maintain brand voice
• Utilized and evaluated social media analytics tools to reinforce service value
• Collaborated on traditional and digital public relations campaigns
• Drafted content for company blog and client social media pages
• Monitored and optimized social engagement across multiple platforms and built business case for Instagram adoption for
high-profile client
• Helped develop new business deck for hospitality division for potential client meetings
Campus Special New Orleans, LA
Event Marketing Manager Winter 2014
• Developed and implemented event marketing campaign for The Campus Special coupon books
• Hired and trained a team of 8 students for on campus promotion, building brand awareness and generating new mobile
application downloads/users
• Successfully grew the mobile application user base by 35% in the (city) market
• Ensured that objectives were accomplished in accordance with outlined priorities
• Analyzed results of operation to discover more efficient ways of promoting the product and reported directly to the
National Distribution Manager and submitted daily written reports
Insightpool Atlanta, GA
Social Media Marketing Intern Summer 2013
• Managed all social media outlets
• Assisted in developing media strategy to expand customer base by utilizing Twitter for lead generation
• Conducted Influencer marketing
• Performed Social media analytics
Hands on Atlanta Atlanta, GA
Marketing Intern & Head of Youth Involvement September 2009-May 2011
• Assisted in media relations for the launch of the initiative to increase youth involvement in volunteer opportunities
• Stuffed press/media kits
• Generated focus groups
• Helped with branding and database creation
Discovery Program Atlanta,
GA
Grade Captain, Kindergarten September 2007-May
2011
• Designed curriculum
• Instructed children
• Led classroom
Proficient Using: Powerpoint, Excel Spreadsheets, Hootsuite, Argyle Social, Cision, Compete, Crimson Hexagon, Sysomos,
Salesforce, Insightpool (influencer marketing)
Languages: Spanish