Advertising Tender 2010

1. DESIGN COPYWRITING CORPORATE
I D E N T I T Y
MEDIA BUYING AND PLACEMENT
MARKETING STRATEGY
M E R C H A N D I S I N G
A D V E R T I S I N G
C A M P A I G N S
MEDIA PLACEMENT AND
PUBLIC RELATIONS WEB DESIGN
EVENT MANAGEMENT MULTIMEDIA
T E L E V I S I O N
AND RADIO ADVERTISING
B R O C H U R E S
NEWSLETTERS CATALOGUES DIRECT MAIL advertizing agency

2. Studio 104, 9-11 Claremont Street 8 October 2010
South Yarra Victoria 3141
Catherine Pola
ph. (03) 9827 4767
Strategy and Communications
fax. (03) 9827 5727 Yarra Valley Water
Private Bag 1
125 Kepler Street MITCHAM VIC 3132
Warrnambool Victoria 3280
Dear Catherine
ph. (03) 5562 0155
fax. (03) 5562 6110 RE: Expression of Interest
email. info@adzatwork.com.au adz@work is delighted to provide a submission to Yarra Valley Water for your current expression of interest
for the Design and Print panel.
web. www.adzatwork.com.au
Located in Warrnambool and Melbourne, adz@work is a boutique communications agency that continues
to be chosen by clients who value innovation, creativity and functionality in design, marketing and PR
solutions.
Our team takes pride in its ability to interpret creative briefs and relay the key facts in a compelling and
engaging form that speaks directly to the audience. We also take pleasure in developing productive
relationships with project stakeholders and have a proven track record spanning ten years of working to
client deadlines.
adz@work is continually chosen to design and produce a wide range of communication materials for
numerous Local Government clients including television and radio commercials, corporate branding,
brochures, websites, newsletters, print material, multimedia documents, direct mail, website development,
press and outdoor advertising.
As a member of the State Government Marketing Services Panel since 2005, adz@work was recently
re-appointed for a further three years to provide both communications and advertising services for all
Government departments, one of only six agencies to be appointed to supply both services. adz@work
has had the opportunity to work with all tiers of State and Local Governments especially Hume City, Melton
Shire, Moorabool Shire, Moreland City, Frankston City, Ballarat City, Warrnambool City and the Glenelg
Shire.
Our loyal clientele and proven track record demonstrates the value of adz@work’s integrated approach. We
work as an extension of our clients’ businesses and strive to exceed all their needs. Responding rapidly to
clients’ requests and briefs, our reputation is built on quick turnarounds, without compromising quality.
Enclosed is further information about our agency, the team members who would work closely with Yarra
Valley Water and examples of previous experience.
We look forward to hearing from you and would welcome the opportunity to discuss our submission in
more detail with you.
Yours sincerely
James Malachi
Account Director

3. 6.1.1 Company Overview
adz@work -
Who are we?
adz@work is a boutique communications agency with offices in both Melbourne and
Warrnambool. Our clients are dispersed across Victoria and interstate.
Now in its eleventh year, the agency was established by the current Managing Director,
Sally Douglas as an advertising agency. The business evolved to include more
high-level design and brand management, television and DVD production, print
brokering marketing strategy, web development, event management, broad
communications plans and public relations.
Today, adz@work boasts a staff of 12 professionals with specialist skills in graphic and
web design, DVD production, public relations, journalism, branding, marketing and
advertising.
adz@work is a results-driven agency and believes in the importance of accountability
and timely delivery.
a) Woollybull Pty Ltd Trading as adz@work
b) A.B.N - 17 090 423 760
c) Studio 104, 9-11 Claremont Street 125 Kepler Street
SOUTH YARRA VIC 3141 WARRNMBOOL VIC 3280
T: (03) 9827 4767 T: (03) 5562 0155
F: (03) 9827 5727 F: (03) 5562 6110
www.adz@work.com.au
d) Private Company
e) adz@work can confirm our ability to compliance to insurance as requirements
for the full term of the Panel.
Details of Insurance - Professional
Indemnity Insurance Public Liability Insurance
CGU Insurance CGU Insurance
Policy Number: 03MIS0785484 Policy Number: 15T2703042
Expiry Date: 29/10/2010 Expiry Date: 29/10/2010

4. Graphic and
Creative Design
- The adz@work edge
adz@work offers clients the best of both worlds – ‘big agency’ experience and capabilities
together with ‘boutique-style’, passion, commitment, creativity and personal service.
Our team of designers is experienced in interpreting the look and feel of your vision.
From the edgy to the sophisticated, adz@work captures the essence of every brief and
extends existing brands to the next level, while working within established style guides.
We continually update the resources available to improve your brand’s presence.
At adz@work it’s not about creating the pretty picture, it’s about executing your key
messages in a concise, engaging and understandable manner that delivers results for
your target audiences.

5. Keeping it all on
Track - The
adz@work mantra
adz@work has a strong commitment to accountable and professional service. With each
project or campaign, timelines and work-in-progress schedules are provided to our clients to
keep all parties informed and aware of their responsibilities, while ensuring projects stay on
track and all targets are met.
Each project is quoted and a timeline supplied before work begins indicating responsibilities
of the client and adz@work, and any external stakeholders such as photographers or other
contributors. These are agreed on prior to commencement of the given project.
Print - The
adz@work difference
Over the past ten years adz@work has established an extensive network of printers to
produce large and small scale projects for our clients. With this network in place we are in
a position to accept any job – from a one colour business card to signage in any size and
shape imaginable, to major documents with specialised requirements such as die-cutting,
specific spot colour printing with any laminate finish and binding available.
adz@work guarantees the print quality of any job will be outstanding each and every time. If,
for some reason it is not, we will not hesitate to negotiate with our trusted printers to ensure
an excellent end result for your clients – at our expense.
adz@work’s established and long lasting relationships with both regional and metropolitan
media ensure that your message is targeted and strategically exposed.

6. 6.1.2 Operational Capability
adz@work -
Who are we?
1. Provide an overview of your financial history and strength in Australia and about the
ownership structure. Detail if the ultimate holding company is located overseas.
Provide your financial statements covering the last three consecutive years.
adz@work is now entering its 11th year of business and is financially viable to carry out all
the services required by Yarra Valley Water. adz@work’s full financial history and statements
covering the last three consecutive years can be obtained by contacting:
Mr Jack Carter
Olsen & Cater Accountants
T: (03) 5832 1180
2. Is your organisation or any proposed sub contractor currently subject to or instigating any
legal action or disputes?
Neither adz@work nor or any of the agency’s sub contractors are currently, or have been,
subject to or instigated any legal actions or disputes.
3. Where is your head office located? Do you prefer face to face meetings to be held at
your office or at Yarra Valley Water?
adz@work’s head office is located in Warrnambool with our metropolitan office located in
Claremont Street, South Yarra. Future face to face meetings will be held at the location most
convenient to Yarra Valley Water.
4. Explain (in less than 100words) why your company should be shortlisted for the design
and/or print panels. Please outline your key strengths and whether your company offers
value in a specific area (creative, budget, etc).
With offices in both metropolitan Melbourne and regional Victoria (Warrnambool), we
understand the different audiences and are nimble enough to manage projects at both ends
of the scale. The past decade has seen us bring regional to metro and metro to regional
Victoria with numerous private and State Government campaigns. With approximately 70 per
cent of adz@work’s clients coming form the public sector of the corporate world, the agency
has extensive previous public sector experience. adz@work has worked with numerous
public sector organisations including Department of Sustainability and Environment and
water corporations including Wannon Water, Glenelg Water and Western Water.

7. 6.1.3 Personnel
Key Personnel
1. Key personnel who will be engaged to deliver the services, with their nominated
brief CV indicating relevant expertise and experience are:
Sally Douglas – Managing and Creative Director
Sally has 27 years experience in sales, advertising, marketing and communications.
Realising her dream to establish a creative and dynamic agency, adz@work is now a major
player in regional Victoria. Her experience includes producing television commercials over
15 years during her time at adz@work and the television industry. She is directly involved
in buying, selling and negotiating media for local and national advertising campaigns.
James Malachi – Account Director
James brings energy and enthusiasm to adz@work which is reflective of his dynamic
personality. James has always had a huge interest in the media, a passion he has
pursued throughout his whole life with outstanding results. With experience in Radio,
TV, Yellow Pages and Trade Exhibitions, James’ skill set means his clients couldn’t be in Meet the adz@work Team
better hands. James enjoys the ability to provide exactly the service and the outcome
that clients are seeking and believes that the key to consistently achieving strong results
involves implementing a targeted marketing campaign that attracts and engages buyers.
Managing Director
Creative Director
Tim Rath – Account Director
Sally Douglas
Tim joined the team in 2008 and prior to this spent the previous seven years working in
marketing, business development and practice management roles within two national
financial services organisations; Perpetual and Lonsdale. He has a Bachelor of Arts in
Advertising from RMIT and has also spent time in leading Melbourne agencies FCB and Graphic Designers Account Directors Media Buyer
DDB Needham as a copywriter during and after tertiary study.
Senior Graphic Designer Jo Riley
Caroline Fitzgerald
Casey Divall – Account Director Sarah Evans
Casey graduated from Deakin University with a Bachelor of Arts in Public Relations and
Journalism, Casey lectured and tutored in Public Relations for the same university. She Amy O’Keeffe Tim Rath
previously worked for Wannon Water Corporation, specialising in media relations, website
and strategy development, event management and internal communications. Casey
is adz@work’s primary script and copywriter and also focuses on strategic campaign Janene Larter James Malachi
development and public relations.
Lillian King Julie Strickland
Sarah Evans – Senior Graphic Designer
Sarah’s visual arts background gives her design work a strong artistic edge. With a
Diploma of Arts Design from RMIT, followed by a degree in Visual Art Design from Deakin Amanda Peluso Casey Divall
University, she worked for a Geelong-based print agency that specialised in large format
printing and exterior signage. With adz@work since the agency’s inception she continues
to draw on her artistic skills to deliver outstanding results for clients
Amy O’Keeffe – Graphic Designer
Amy completed her BA at Deakin University in 2008 majoring in Graphic Design and
Marketing. Amy brings young talent to adz@work, with the ability to produce cutting
edge designs and eye catching creations for logos and brand extensions. Amy produces
creative concepts, design and advertising collateral.

8. 2. Provide an overview of the proposed resources available within Victoria for the required services
With offices located in both metropolitan Melbourne (South Yarra) and regional Victoria
(Warrnambool), the agency and any sub-contractors e.g. production and photography requirements
are all based in the state of Victoria and are readily available for any projects required with Yarra
Valley Water. It is not unusual on occasion for the agency and production crew/photographer to
spend numerous days on the road around the state and regional Victoria to capture relative footage
required for a specific project for our clients.
3. Nominate your key personnel who will be engaged to deliver the services including their location.
James Malachi – Warrnambool/Melbourne
James brings energy and enthusiasm to adz@work which is reflective of his dynamic personality.
James has always had a huge interest in the media, a passion he has pursued throughout his whole
life with outstanding results. With experience in Radio, TV, Yellow Pages and Trade Exhibitions,
James’ skill set means his client’s couldn’t be in better hands. James enjoys the ability to provide
exactly the service and the outcome that clients are seeking and believes that the key to consistently
achieving strong results involves implementing a targeted marketing campaign that attracts and
engages buyers.
Tim Rath – Melbourne
Tim joined the team in 2008 and prior to this spent the previous seven years working in marketing,
business development and practice management roles within two national financial services
organisations; Perpetual and Lonsdale. He has a Bachelor of Arts in Advertising from RMIT and has
also spent time in leading Melbourne agencies FCB and DDB Needham as a copywriter during and
after tertiary study.
4. How do you develop and train your staff?
The agency continually encourages all staff to undertake any further training or development in their
specific area whilst also receiving on the job support and training. Group workshops and training
are held every quarter with both offices coming together on a regular basis to share ideas and
experiences and offer support and guidance when required. Quarterly one-on-one meetings are held
with each individual and the Managing Director to provide feedback and guidance for the upcoming
quarter. Motivational speakers are engaged at Account Directors bi-monthly meetings to boost
morale and motivate and encourage them to reach their full potential.
5. List the functions that will be subcontracted and which companies currently subcontract for
your company
Rob Sharrock – Photographer
Contracted for photography work including government projects. Has worked with the agency for the
past ten years and our Managing Director for the past 20 years.
Pod Brereton – Production
Contracted for DVD and television commercial production, including government projects. Has
worked with the agency for the past ten years.
Dean Swan – Web Development
Contracted for web, IT and online social media development including government projects. Has
worked with the agency for the past ten years.
Peter Corbett – Production
Contracted for television commercial production including government projects. Has worked with the
agency for the past ten years.

9. 6.1.4 Relevant Experience
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See your local newspaper or visit www.wannonwater.com.au
for your current restriction level.
Customers are encouraged
to water lawns & gardens
with alternative water
adz@work’s relationship with this water corporation was born out of a sources, such as tank
water or grey water.
merger of three existing water authorities (South West Water, Glenelg
Water and Portland Coast Water) in July 2005. Given the name, Wannon
GARDENS & LAWNS HAND - HELD HOSES
• Use manual watering systems from (fitted with a trigger nozzle)
6am-8am & 8pm-10pm on alternate days. Use hand-held hoses, watering cans
• Use automatic watering systems from or buckets to water gardens & lawns.
Water, but with no identity, the agency developed the organisation’s
midnight-4am on alternate days.
VEHICLE WASHING
ALTERNATE DAYS Wash your vehicle with a bucket,
Odd numbered properties water on odd high-pressure cleaning device or
new brand and subsequent corporate identity in conjunction with
dates of the month. Even numbered & commercial car wash. Pre-rinse
unnumbered properties water on even dates. or rinse with a trigger
All properties can water on the 31st day nozzle hose.
of the month.
Wannon Water’s Communication and Marketing team, CEO and Board con
ta ct
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n 1300 926 66 [1300 WAN
6
of Directors.
Now a highly recognisable brand within its service region, the Wannon
Water brand has been applied to all aspects of its communications
materials including informational brochures, corporate collateral, display
banner, signage, website and corporate stationery.
• Corporate and conservation brochure
• Display and interpretive signage
• Annual Reports and Customer Charter
• Water Restrictions and Permanent Water Saving
Measures informational materials
• Promotional posters
• Press advertising
• Informational flyers; and
• Community newsletters
Wannon Water - Brand development, brochures, annual reports, customer charter,
community newsletters, promotional material and advertising