This document discusses the services offered by Alden Context, including studio production, proofing, digital asset management, marketing materials, packaging design, multimedia production, direct marketing, and trade show support. It describes the evolution of their services toward more digital offerings that engage users, leverage existing assets, allow for device interaction, improve efficiencies, and consider environmental impacts. It introduces tracKey, a digital tool that can launch websites, personalize content, and link to incentives when plugged into a USB port, providing benefits like quick time to market, unlimited integration, and lower costs than alternatives. Potential applications of tracKey discussed are reminders, incentives, and improving patient adherence through temporal messaging, variable scheduling, and engaging mixed media.

4. Overview
1. Alden Context
2. Evolution
3. tracKey introduction
4. Thoughts on adherence
5. ThankYou - Q&A

5. Diversity of offerings

6. Diversity of offerings
• studio production, proofing and digital asset management

7. Diversity of offerings
• studio production, proofing and digital asset management
• marketing and collateral brand materials

8. Diversity of offerings
• studio production, proofing and digital asset management
• marketing and collateral brand materials
• structural design and packaging

9. Diversity of offerings
• studio production, proofing and digital asset management
• marketing and collateral brand materials
• structural design and packaging
• multi-media production - cd/dvd & usb

10. Diversity of offerings
• studio production, proofing and digital asset management
• marketing and collateral brand materials
• structural design and packaging
• multi-media production - cd/dvd & usb
• direct one to one marketing

11. Diversity of offerings
• studio production, proofing and digital asset management
• marketing and collateral brand materials
• structural design and packaging
• multi-media production - cd/dvd & usb
• direct one to one marketing
• sales meeting and trade show support materials

13. • packaging
• direct marketing / mail
• display
• retail
• branding
• focused messaging

15. Evolution:

16. Evolution:
• cut through the clutter and engage

17. Evolution:
• cut through the clutter and engage
• leverage existing digital assets

18. Evolution:
• cut through the clutter and engage
• leverage existing digital assets
• move towards digital device interaction

19. Evolution:
• cut through the clutter and engage
• leverage existing digital assets
• move towards digital device interaction
• efficiencies in digital publishing/distribution

20. Evolution:
• cut through the clutter and engage
• leverage existing digital assets
• move towards digital device interaction
• efficiencies in digital publishing/distribution
• environmental stewardship

21. Evolution:
• cut through the clutter and engage
• leverage existing digital assets
• move towards digital device interaction
• efficiencies in digital publishing/distribution
• environmental stewardship
• ROI - is anyone listening?

22. Can we build a better mousetrap....?

24. Solutions that blend print-based media with
dynamic and digital elements to create
behavior changing brand experiences.

26. auto launches
website
personalize with variable data
linked to the key

27. auto launches
website
packaging
flexibility

28. auto launches
website
Incentive Link™
Loyalty Card
Co-Pay Card

30. • recipient plugs in webkey

31. • auto launches recipient’s browser
by keyboard emulation - no need
to open a browser or enter a url
• each webkey has a unique id code

32. • no searching
• no typing of urls
• user ID/passwords do not have to
be remembered or entered

33. • multiple functions and
utilities
• secure, dedicated
hardware

34. • data reports number
of uses over specified
amount of time

44. Key Benefits
• time to market
- 3 - 6 week turnkey solution
- hands-on quality control
- no minimum quantities

45. Key Benefits
• unlimited integration of both
packaging and server functionality
- multitude of structural design options
- build the right tool for your program
- no templated designs

46. Key Benefits
• ease of use
- no cumbersome housing attached
making it difficult to plug into usb
port

47. Key Benefits
• lower cost
- buy directly from the innovator,
tracKey has no license fees or
external partners to increase costs

48. Key Benefits
• robust server support
- our server applications provide
complete flexibility of programming
and redirection even after keys have
been distributed

49. Application Overview
1. RemindMe™
2. Incentive Link™
3. Thoughts on adherence

51. RemindMe™

54. • Built to therapeutic need
• Customizable by user
• Scaleable capacity
• Improved adherence
• Higher perceived brand value (by Patient & HCP)
Benefits

55. IncentiveLink™

56. IncentiveLink™

57. IncentiveLink™

59. • opportunity to provide patient with further
educational tools
• provide co-pay card or other incentive type
reward
Benefits

60. Thoughts around patient adherence:

61. Thoughts around patient adherence:
Working definition:
Sustained behaviour change over time
culminating in a healthly outcome

62. Thoughts around patient adherence:

65. • medication
• lifestyle modifications
• further testing

66. Treatment breakdown

67. Support Program intervention

68. Support Program intervention

69. Support Program intervention

70. Support Program intervention
Healthy Outcome

71. Patient Support Program that is capable of:

72. Patient Support Program that is capable of:
• providing temporal messaging
• delivering on a fixed or variable
schedule
• adapting to patients required method of
communication
• delivering variable and rich mixed media
• engaging patients with collateral that
provides instant, yet restricted online
access

73. • consulting and planning
• program design
• tactical development
• collateral production
• distribution and implementation
• reporting and ROI analysis
Comprehensive Marketing Resource

74. Thank you for your time
Q&A