The document summarizes a report by IMARC Group about the global alcoholic beverages market. IMARC Group is an advisory firm that provides market research and strategic consulting. The report finds that the global alcoholic beverages market reached $1.587 trillion in 2020. It provides an overview of trends in the market such as rising alcohol consumption and investments in e-commerce. The report also includes breakdowns of the market by category, content, packaging, flavor, and region. It profiles major companies in the industry and notes that the market is projected to experience strong growth during 2021-2026.